Brandi Coulter

• Demonstrated ability to plan and boost online sales through targeted email marketing campaigns and personalized messaging.
• Conducted keyword research and analysis, ensuring optimal targeting for organic search rankings.
• Optimized digital advertising budgets, maximizing return on investment for paid marketing channels.
• Coordinated promotional efforts across multiple channels for successful product launches or special events promotions.
• Learned to report performance of digital marketing campaigns, and assess against ROI and KPIs.
• Developed engaging content for social media platforms
• Created digital strategies for various platforms to attract customer engagement.
• Experience in improving user experience by streamlining navigation and improving functionality based on usability testing feedback.
• Developed and executed A/B testing strategies to optimize campaign performance.

Relevant Academic Projects

-Created a website redesign proposal for Mountain State Centers for Independent Living. Conducted detailed analysis of current and older versions of their website and reviewed industry trends.
-Developed a mood board, information architecture report, and a low-fidelity wireframes
-Designed a brand storytelling presentation by using brand identifiers, such as archetype, personal logo, colors, and fonts
-Created a public-relations campaign supporting fan awareness for The Trash Butler.
-Extensively researched the information compiled to determine specific, measurable business goal(s) that had the potential to advance the business.
-Developed an Intrapreneurial Business Proposal for The Trash Butler.
-Analyzed industry trends and consumer feedback which led to a compelling proposed internal
innovation.
-Designed a sponsor pitch presentation for the Firehouse Subs.
-Developed a Press release for Trash Butler.
-Created an intrapreneurial proposal for the Trash Butler-Created a website redesign proposal for Mountain State Centers for Independent Living.

Relevant Digital Marketing Volunteer Work:

Busy Day Gourmet Oct 2023-Jan 2024

Owner: Dave Hrwatzki

• Developed engaging content for social media platforms, resulting in higher user engagement rates.
• Improved landing page performance with data-driven design adjustments, resulting in higher conversion rates.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases