Brandi Crawford
Atlanta,GA
Summary
Dynamic Campaign, Operations, and Marketing Operations Manager with over 6 years of enterprise B2B experience executing multi-channel, revenue-driven campaigns across web, lifecycle email, paid media, webinars, and partner ecosystems. Expertise in managing end-to-end campaign workflows—including intake, segmentation, QA, launch, attribution, and performance optimization—leveraging tools such as Marketo, Salesforce, and Google Analytics. MBA-trained strategist skilled in supporting ABM-style programs (1:few and 1:many), fostering collaboration among cross-functional global teams, and aligning revenue operations to drive business growth. Committed to delivering measurable results through innovative marketing strategies and operational excellence.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Partner Marketing Manager
Fiserv
05.2023 - Current
- Own end-to-end campaign operations lifecycle for national partner GTM programs, including intake, setup, segmentation, QA, launch, attribution, and performance optimization across web, lifecycle email, paid media, webinars, and sales enablement.
- Led full-funnel campaign execution for the launch of Clover Payroll by ADP, owning segmentation, lifecycle automation, QA, and Salesforce attribution; drove 660 closed-won deals by EOY through multi-channel orchestration.
- Serve as the operational lead for enterprise partnerships across ADP, Homebase, Walmart, and Restaurant Depot, executing ABM-style 1:few and 1:many campaigns targeting defined merchant segments by vertical, region, and business size.
- Manage campaign calendars, workflows, approvals, and cross-functional dependencies across product, sales, digital, analytics, legal, and external agencies to ensure on-time, on-brand launches.
- Build and deploy segmented Marketo lifecycle programs integrated with Salesforce to drive partner-sourced pipeline, merchant acquisition, and retention.
- Maintain audience segmentation, UTM tracking, lead tagging, routing, and attribution integrity to ensure clean RevOps reporting and accurate revenue alignment.
- Partner with analytics and RevOps teams to deliver performance dashboards, conversion analysis, and executive-level reporting for continuous campaign optimization.
- Lead campaign QA and troubleshooting, proactively resolving data, automation, and execution issues to eliminate bottlenecks and protect launch timelines.
- Developed operational playbooks, onboarding toolkits, and GTM documentation supporting national sales teams and partner stakeholders.
- Directed the rebranding of 136 Restaurant Depot locations, deploying a data-informed in-store campaign strategy to increase product visibility, merchant engagement, and sales enablement adoption.
- Optimized the Clover + Walmart partnership landing experience, improving discoverability, funnel performance, and lead conversion for prospective merchants.
- Leverage Marketo, Salesforce, and Google Analytics to drive data-informed campaign decisions and scalable execution across partner ecosystems.
Senior Sales Analyst
Fiserv
05.2022 - 06.2023
- Supported RevOps-aligned reporting for a $3B+ Commercial Middle Market portfolio by optimizing Salesforce reporting, pipeline visibility, and attribution.
- Developed targeted digital campaign strategies that expanded pipeline by 25% through improved segmentation and performance tracking.
- Produced executive dashboards and business reviews to guide data-driven decision-making across sales and marketing leadership.
- Managed biweekly performance reporting, data QA, and forecasting accuracy across national sales teams.
Corporate Communications Specialist
Fiserv
06.2021 - 05.2022
- Led enterprise-wide internal communication initiatives by partnering directly with C-suite executives and business unit leaders to develop strategic messaging, executive briefings, and high-impact talking points that aligned with corporate priorities.
- Supported enterprise-wide campaign execution through content workflow management, stakeholder approvals, and launch coordination across global teams.
- Orchestrated company-wide town halls and leadership forums, managing end-to-end planning, content development, and execution to foster transparency, cultural alignment, and employee engagement across global teams.
- Designed and executed integrated content strategies across internal channels, executive platforms, and Fiserv.com, achieving a 30% increase in engagement and reinforcing the firm’s strategic narrative.
- Conducted stakeholder and audience segmentation analysis to inform content planning and drive more personalized, business-relevant communication, increasing internal alignment by 25%.
- Oversaw editorial operations and content governance across cross-functional teams, ensuring messaging consistency, brand alignment, and timely delivery in support of organizational transformation initiatives.
Media Relations Professional
Dominion Energy
01.2018 - 01.2020
- Managed time-sensitive campaign workflows, approvals, and external partner coordination during high-visibility media launches.
- Positioned as one of the authoritative spokespersons on electricity and energy-related topics across key media platforms—including Chesapeake News and ABC Channel 13—developed and delivered clear, on-message interviews that elevated public understanding and reinforced organizational credibility.
- Authored and orchestrated high-profile press releases, including the announcement of the groundbreaking Coastal Virginia Offshore Wind (CVOW) demonstration project in July 2019—mobilizing interagency coordination, stakeholder alignment, and media engagement to highlight the Commonwealth’s renewable energy leadership.
- Cultivated strategic relationships with regional broadcast journalists and media producers, proactively securing coverage while ensuring narrative alignment with public policy and organizational goals.
- Developed comprehensive media toolkits—including pre-briefing packets, press kits, and executive talking points—that enabled dynamic and consistent messaging for both televised and written communications.
- Managed media response triage and facilitated informed interviews under evolving news cycles, ensuring the accurate representation of technical energy policy in real-time public discourse.
Education
MBA -
Albany State University
05.2025
Bachelor of Science - Business Marketing
Norfolk State University
05.2020
Skills
- Campaign Operations
- Marketing Operations (RevOps-Adjacent)
- Account-Based Marketing (1:few, 1:many)
- Multi-Channel Campaign Orchestration
- Marketo Automation
- Salesforce CRM & Reporting
- Lifecycle Email Marketing
- Campaign Intake, QA & Workflow Management
- Audience Segmentation & Targeting
- UTM Tracking & Attribution
- Performance Reporting & Optimization
- Cross-Functional & Partner Collaboration
Certification
Digital Growth Marketing Programme - Girls in Marketing
Focused on data-driven customer acquisition, conversion optimization, and lifecycle marketing strategies to accelerate digital revenue growth.
Timeline
Partner Marketing Manager
Fiserv
05.2023 - Current
Senior Sales Analyst
Fiserv
05.2022 - 06.2023
Corporate Communications Specialist
Fiserv
06.2021 - 05.2022
Media Relations Professional
Dominion Energy
01.2018 - 01.2020
MBA -
Albany State University
Bachelor of Science - Business Marketing
Norfolk State University