Brandi Kaplan
Alpharetta,GA
Summary
Results driven, detail-oriented Media Professional with experience in planning and facilitating multimedia campaigns to include all forms of broadcast, print, outdoor and interactive. Possess strong communication and time management skills with the ability to work on multiple projects simultaneously in a fast-paced environment. Known for attention to detail, follow-through and calmness under pressure.
Overview
18
18
years of professional experience
Work History
Campaign Manager
Client Command
06.2016 - 01.2021
- Fostered client relationships resulting in over $2M of renewals and new business
- Managed a $250k per month marketing budget utilizing a variety of channels including direct mail, email, digital, social media and outbound call center
- Oversaw campaigns from beginning to end ensuring target objectives were met
- Managed the implementation, tracking and measurement of marketing campaigns
- Delivered reporting on campaign results, including web analysis, evaluation of KPIs, and internal sales feedback. Implementing improvements where necessary
- Reported on campaign ROI and made recommendations
- Streamlined operations and prioritize tasks, allowing senior staff to increase revenue by 25%
Account Manager
Media Brokers International
05.2013 - 03.2016
- Successfully managed a portfolio of accounts for media buys across broadcast, print, outdoor and digital platforms to annual gross billings of $5.5 million
- Established relationships with vendors to procure optimal rates, value add and positioning to maximize the value of client expenditures
- Cataloged orders in a cumulative ledger to track insertions, record monthly accumulation, and project annual spend
- Sustained and cultivated client relationships while operating as a liaison between client and vendor, supervising every aspect of the information flow
- Implemented strategies and initiatives to streamline media processes enabling the expansion of accounts
- Developed a system of dispensing weekly aging reports to expedite collections on all accounts
Senior Marketing Coordinator
Promethean Inc.
02.2011 - 04.2013
- Provided executive and confidential support to the Chief Marketing Officer; managed the CMO's calendar to coordinate time between the US and international offices for both meetings and travel
- Assisted product marketing team with the creation of process documentation, timeliness and presentation's for global product launches
- Planned and executed company's Global Sales Kickoff conference with over 300 attendees including travel arrangements, marketing collateral and brand implementation
- Provided department budget updates used for quarterly business review meetings
Operations Coordinator
Integrative Logic LLC
07.2008 - 01.2011
- Missing quantifiable results - work experiencethe implementation of American Express Axiom travel program; led project planning and saved company thousands in recurring travel expenses
- Coordinated the Client Coupon Program with production company; drafted and edited messaging strategy, design, and layout for management review, approval, and sign-off
- Utilized PowerPoint and Excel to assemble financial reports to provide management insight into revenue trends for high/low performing brands for strategic planning
- Proofread, researched, and compiled legal review documentation for pharmaceutical marketing projects. Oversaw client project administration & documentation management
A/P Corporate Coordinator
Pixar Animation Studios
02.2003 - 11.2003
- Monitored aging or outstanding items; posted, batched and matched invoices to receiving documents; resulting in a 50% increase in receivables
- Reconciled and processed 1099 tax statements for vendors; maintained filing systems and compiled reports detailing vendor expenses and revenues
- Handled confidential material related to lease contracts and legal documentation and disseminated information with appropriate discretion
Education
Associate of Arts - Core Curriculum
Tarrant County College
Fort Worth, TXAssociate of Arts - Core Curriculum
Contra Costa Community College
Berkeley, CASkills
- Team leadership
- Marketing understanding
- Media relations
- Communication skills
- Event planning
- Sales tracking
- Customer engagement
- Employee training
Awards
- Client Command - Values Champion Award 2016 & 2019
- Integrative Logic - “The Game Ball” Performance Award 2009 & 2011
Leadership
- Client Command, 2017 “DRIVE” - Selected for a year-long leadership development program for high potential employees.
Timeline
Campaign Manager
Client Command
06.2016 - 01.2021
Account Manager
Media Brokers International
05.2013 - 03.2016
Senior Marketing Coordinator
Promethean Inc.
02.2011 - 04.2013
Operations Coordinator
Integrative Logic LLC
07.2008 - 01.2011
A/P Corporate Coordinator
Pixar Animation Studios
02.2003 - 11.2003
Associate of Arts - Core Curriculum
Tarrant County College
Associate of Arts - Core Curriculum
Contra Costa Community College
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