Brandi Martin

Oversaw and directed global communications initiatives and strategic planning. Crafted compelling corporate narratives to proactively promote the brand and protect reputation. Led a high-performing team and agency partnership to ensure support across multiple business units. Established KPIs, tracked metrics and reported campaign performance results to leadership with strategic recommendations for growth.

• Developed strategies to reach key audiences through earned media coverage to promote thought leadership, brand and product innovations, driving top-tier coverage on Good Morning America and Inside Precision Medicine.
• Formulated strategies to identify emerging issues and respond to media inquiries to mitigate risk and manage crises.
• Led financial communications equipping executives with messaging and press releases highlighting brand, strategy and performance for earnings calls, national industry conferences and top-tier media interviews on CNBC.

Created a strategic vision to guide the development of integrated internal and external communications initiatives aligned with business goals and objectives to enhance reputation. Built and managed a high-performing team, providing guidance on business decisions and mentorship for professional development. Led external agency partnerships, negotiated contracts and managed $8MM budget. Directed cross-functional teams to align cohesive messaging to reach a distributed workforce and formulate strategies during crisis to protect reputation and mitigate risk.

• Led the development and execution of internal and external content strategies and integrated campaigns, driving competitive messaging and brand positioning in executive presentations, social media posts and internal content.
• Established KPIs, tracked metrics and made data-driven recommendations to leadership to increase awareness and drive growth, delivering 20% YOY earned media increases with top-tier results in Pharmacy Times and Byrdie, and 50% YOY increased traffic to product purchase pages from owned content hub.
• Oversaw and approved the production of complex external materials for government affairs, marketing and regulatory groups to ensure alignment with messaging and brand guidelines, including paid media and promotional content.
• Developed strategic partnerships to expand market reach and drive co-marketing initiatives.
• Led crisis communication planning to minimize negative impact on the company''s reputation during unforeseen events or issues.

Oversaw complex communications strategy and led a highly skilled team to develop integrated global communications plans. Directed crisis communications strategy and counseled C-suite leaders to influence business decisions. Led the development of proactive, data-driven communications plans to drive awareness among target audiences and support business growth goals. Negotiated vendor contracts, led agency relationships and managed $10MM budget

• Convened cross-functional stakeholder team to develop and implement comprehensive crisis communications strategy to mitigate risk and respond to media inquiries in The Washington Post, The New York Times and AP.
• Led financial communications to equip CEO and CFO with key messages, leader scripts and press releases.
• Established social media strategy, approved content and boosted brand visibility with targeted strategies that increased engagement rates by 4%.

Led high-performing team and oversaw communications strategy, planning and execution for large, complex initiatives. Supported C-suite leaders and developed communications plans for enterprise-wide initiatives aligned to strategic goals and objectives. Developed quarterly earnings announcements and managed media inquiries. Established KPIs and identified data-driven insights to provide strategic counsel to leadership based on campaign performance. Managed external agency partnerships and $1MM budget. Member of crisis and emergency response team.

• Produced 3B impressions with nearly 2,700 total published stories in 2017, nearly 50% resulting from proactive thought leadership programs, including coverage in Wall Street Journal and The Denver Post.
• Led the development of communications plans to prominently position C-suite leaders and drive positive brand recognition to amplify employee recruitment and retention efforts, driving coverage in Forbes and Fortune.
• Planned and managed media events to drive maximum brand exposure through earned media coverage, including live demonstrations for Grain Bin Safety Week.
• Co-chaired Employee Resource Group anniversary event for 4,000 employees via in-person and virtual attendance.
• Drove awareness of philanthropic efforts with national organizations like American Red Cross, Nationwide Children’s Hospital and Feeding America.

Directed internal and external communications and marketing initiatives, led community engagement efforts and produced community events across the state. Cultivated relationships with community partners, government officials and external stakeholders. Planned, edited and drafted leadership presentations, speeches, key messages, policy guidance and legislative correspondence.

• Drafted and issued press releases, created key message documents and responded to media inquiries, delivering stories in The New York Times and The Columbus Dispatch
• Spearheaded creation of Ohio Civil Rights Hall of Fame event, which contributed to the organization's overall growth strategy and reach.
• Integrated comprehensive technology platform to host a new website, which enabled an online filing system, increasing organic web traffic by 50%
• Conducted research to draft policy proposals and white papers for presentation to state legislative leaders
• Created translation and interpretation program enabling agency to serve 20% more constituents annually.