Brandi Mash
Tracy,CA
Summary
Merchandising and retail operations professional with hands-on experience building product displays, executing planograms, optimizing shelf layouts, and improving customer experience. Strong background in store flow, inventory awareness, and cross-functional communication. Seeking to leverage real-world merchandising expertise and analytical thinking to contribute as a Retail Space Planner at Blackhawk Network.
Overview
8
8
years of professional experience
Work History
Merchandiser
American Greetings
03.2020 - Current
- Execute planogram updates and seasonal resets across multiple retail locations.
- Design and maintain greeting card displays to maximize visibility and sell-through.
- Monitor inventory levels, rotate stock, and adjust placement based on sales trends.
- Collaborate with store management during resets, fixture changes, and promotional rollouts.
- Resolve space constraints and layout challenges to keep displays organized and compliant.
- Address and resolve on-site merchandising challenges independently.
- Implement promotional displays and seasonal layouts to drive customer engagement.
- Manage multiple routes and schedules efficiently to meet tight deadlines.
- Arranged consistent shelves, bins, and racks at 11 locations by following established planograms.
Sales Associate
Flutter Eyewear
09.2024 - Current
- Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
- Engaged with customers to effectively build rapport and lasting relationships.
- Helped customers locate products and checked store system for merchandise at other sites.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Answered customer questions about sizing, accessories, and merchandise care.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
- Performed cash, card, and check transactions to complete customer purchases.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
Catering Server
JD Staffing
09.2017 - Current
- Bussed and reset tables to keep dining room and work areas clean.
- Set positive tone for entire dining experience as first point of contact for incoming guests.
- Utilized communication practices with kitchen staff to deliver customer meals in timely manner.
- Served food and beverages promptly with focused attention to customer needs.
- Supervised dining table set-up to prepare for diversity of event types, following strict service standards.
- Supervised set up of banquet food stations and coordinated service to multiple dining areas.
- Arranged linens and table settings according to seating plan and event theme.
- Served appetizers, delivered entrees, and refilled beverages for banquet guests.
- Set up banquet tables and chairs based on event requirements.
- Provided friendly, courteous service to create memorable moments for guests.
- Maintained customer satisfaction with timely table check-ins to assess food and beverage needs.
- Presented food and beverages on buffet tables and drink stations in line with formality and specifications of each event.
- Loaded and unloaded tableware, catering supplies and meals to and from catering vehicles to comply with catering logistics.
- Loaded and unloaded delivery van carefully to maximize efficiency.
- Wrapped silverware and folded napkins according to standard procedures or in requested arrangements.
Education
Associate Degree - Nursing
De Anza College
Cupertino, CA12.2003
High School Diploma -
Live Oak High
Morgan Hill, CA06.1998
Skills
- Verbal/written communication
- Plan-o-gram implementation
- Retail visual merchandising
- Fixture placement
- Inventory management
- Payment processing
- Task prioritization
- Achievement focused
- Effective time management
- Meeting deadlines
- Dependable
- Socially engaging
Additional Experience
Medical Assistant - Welch Road Pediatrics, Palo Alto, CA
Travel Data Entry Specialist - Classic Custom Vacations, San Jose, CA
Cashier Team Lead - Target, Morgan Hill, CA
Cashier/Customer Service Representative - Target, Morgan Hill, CA
Additional Information
- Experience working from planograms and eager to quickly learn planogram creation tools
- Available for travel as needed
Timeline
Sales Associate
Flutter Eyewear
09.2024 - Current
Merchandiser
American Greetings
03.2020 - Current
Catering Server
JD Staffing
09.2017 - Current
Associate Degree - Nursing
De Anza College
High School Diploma -
Live Oak High