Brandi O'Brien
Westtown,NY
Summary
Results-driven marketing professional skilled in developing and executing compelling digital content strategies. Proven track record in improving brand presence and audience engagement. Strong focus on team collaboration and adaptability, ensuring alignment with evolving market trends. Expertise in SEO, content creation, and analytics.
Overview
8
8
years of professional experience
Work History
Digital Content, Marketing Manager
Unilever United States Inc.
Englewood Cliffs, NJ
01.2024 - Current
- Approved, reviewed and edited content flowing to website.
- Delivered consistent messaging across all channels by establishing clear brand guidelines and tone of voice standards.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Devised content strategy to effectively engage target audiences.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Coordinated with design and media teams to develop high-quality creative assets.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Utilized analytics and site metrics to determine areas of improvement.
Marketing Manager
Baby Brezza Enterprises
New York, NY
09.2019 - 01.2024
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions
- Researched developing trends to stay updated with new ideas and marketing practices
- Maintained documentation, detailing assignments, in-progress work and completed project milestones
- Worked with graphic designers and writers to establish theme and tone for content
- Managed workflow between staff, coordinating documents, planning, and creative material distribution
- Created and managed all new international websites
- Used data analytics to track lead generation campaigns and improve quality
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Conceptualize and created all retail media assets for Amazon Walmart & target
Branding Manager
Colourpop
New York, NY
08.2016 - 09.2019
- Planned, implemented, and tracked sales and marketing strategies to promote brand products
- Created and managed budgets to maximize brand reach and engagement
- Researched and identified new opportunities for product and brand development
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values
- Devised content strategy to effectively engage target audiences
- Created and managed social media campaigns to increase brand engagement
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Optimized email campaigns to increase open and click-through rates
- Generated sponsorships with related and partnering entities to enhance marketing objectives
Education
MBA - Business
Mount St Mary's University
Emmitsburg, MD06.2016
Skills
- Brand Development
- Brand-Building Strategies
- Market Analysis
- Project Management
- Product Development
- Google AdWords
- Retail media strategy
- Shopify
- Adobe Photoshop
- Adobe Illustrator
- Microsoft Office
- Digital Marketing
- SEO Strategies
- Content Marketing
Timeline
Digital Content, Marketing Manager
Unilever United States Inc.
01.2024 - Current
Marketing Manager
Baby Brezza Enterprises
09.2019 - 01.2024
Branding Manager
Colourpop
08.2016 - 09.2019
MBA - Business
Mount St Mary's University