Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Affiliations
Timeline
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Brandi S Knisley

Richmond,USA

Summary

Transformational healthcare leader with a proven track record of driving high revenue growth through innovative, customer-focused strategies. Leverages extensive market intelligence and technical expertise to enhance business performance and increase market share. Recognized for creating an inclusive environment that fosters collaboration and motivates a high-performing salesforce. Aims to continue delivering impactful results while expanding organizational reach and effectiveness.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Regional Manager of Business Development

Labcorp
Richmond
11.2021 - Current
  • Responsible for executing strategic initiatives to advance healthcare diagnostics in the Richmond region through outreach, acquisition, lab management, TSA, and hospital reference.
  • Oversees P&L of $141,800,000 annually, regional sales, service, and account management, while leading key executives to strategically build and maintain key relationships, manage the pipeline, and generate revenue growth.
  • Fostering a culture of professional consultants by developing a diverse team of account managers, hunters, and specialty representatives, with a passion for strategic selling, collaborative best practices, and scientific innovation in oncology, women’s health, genetics, and clinical specialty.
  • Enhanced client trust through insightful product discussions.
  • Manage local pathology, oncology operations, and market strategy.
  • Launched prior authorization pilots in oncology testing, genetics, and hereditary cancer SOPs to increase revenue and de-risk the business.
  • Develop process improvements with Operations for client-facing services, such as phlebotomy.
  • STAT lab, EDI, Genetic Counseling, and Logistics.
  • Manage State GPO as an exclusive service provider.
  • Decrease the RCM of regional debt and budget.
  • Analyzed business performance data and forecasted business results for upper management.
  • Evaluated individual and team business performance and identified opportunities for improvement.
  • Trained staff on product knowledge, customer service techniques, sales strategies.
  • Recruited and trained new employees to meet job requirements.

Specialty Sales Representative

Labcorp
05.2017 - 11.2021
  • Company Overview: Integrated Genetics Women’s Health and Genetics VA
  • Specialty Development Executive (SDE) in Genetics and Women’s Health Test Compendium in OBGYN, IVF, breast surgeons, primary care, genetic counselors, and MFM, OBGYN service line clientele.
  • Consultative sales partner responsible for volume growth and retention of focus test: hereditary cancer, NIPT, carrier screening, and cytogenetics.
  • Vast knowledge of guideline-driven testing, managed care coverage, and value-based care.
  • Proficient in using Salesforce to identify trends and drive business.
  • Training and developing account managers on focus tests to reach revenue goals.
  • Regional Trainer for Integrated Genetics.
  • Onboarding training for new hires.
  • Technical and best practices training for divisional and national counterparts.
  • Integral lead on divisional charter for MaterniT 21 product growth initiative, 2021.
  • 110% YTD
  • Prepared weekly and monthly sales reports detailing sales activity and progress towards goals.

Technical Sales Representative, Account Representative, Sales Mentor

Aurora Diagnostics
, MD
11.2010 - 01.2017
  • Company Overview: GPA Labs, Pathology Solutions, VA.
  • Marketed women’s health laboratory services, specialty pathology services in gastroenterology, dermatology, breast, gynecology, and ambulatory surgery centers to increase volume and revenue.
  • Consulted clients on workflow and revenue streams, such as TC/PC, to overall improve office productivity.
  • Retained current clients and upsold new testing (HPV, expanded panels).
  • Cystic Fibrosis)
  • Company Sales Mentor: trained sales representatives in the field on offered services, operations, and sales skills.
  • Developed and presented training in Women’s Health Sales offerings, and Successful Sales Training Tactics.
  • Proficient in EMR, IT products, and projects.
  • Closed high-volume women’s health, dermatology, and gastroenterology clients.
  • Ranked #2 at 138%.
  • GPA Labs, Pathology Solutions, VA.
  • Exceeded sales goals using consultative sales talents and effectively explaining programs and services to generate interest.
  • Cultivated professional client relationships by asking appropriate questions, identifying needs and providing insightful information regarding products.
  • Communicated effectively with clientele to maintain customer satisfaction and loyalty.
  • Cross-sold additional products and services to purchasing customers.
  • Coordinated with logistics teams to ensure timely delivery of products to customers.
  • Made recommendations to customers to promote brand effectiveness and product benefits.
  • Developed and implemented sales strategies for technical products.
  • Resolved customer complaints in a timely manner.

Specialty Development Executive

Dianon Systems
Richmond, VA
01.2010 - 11.2010
  • Company Overview: A Labcorp Company
  • Increase Surgical Pathology Sales and retention of existing clients
  • Multi-Specialty Pathology Laboratory Services to grow business in Dermatology, Gastroenterology, General Surgery, Gynecology, and Ambulatory Surgery Centers
  • Consultative selling, workflow efficiency
  • Managed territory assistant representatives on product up-sell and retention
  • A Labcorp Company

Surgical Sales Representative

Medworks Inc.
01.2006 - 01.2010
  • Marketed multiple surgical companies’ products in multiple medical specialties including Urology, Otolaryngology, Gynecology, and General Surgery
  • Trained surgeons on new products and procedures and provided operating room assistance with use of innovative technologies
  • Maintained close professional relationships with doctors/surgeons, operating room service coordinators, and supervisors
  • Met and advised operating room directors on capital and disposable product ordering to ensure the product needs of the hospital/practice were being met
  • Worked with materials management about pricing contracts and negotiated pricing between vendor companies and hospitals
  • Familiar with GPO requirements

Medical Technologist

Patient First
08.2002 - 01.2007
  • Management of all sides of the general laboratory
  • Specific laboratory duties
  • Phlebotomy
  • Quality control
  • Urinalysis-microscopic analysis/reagent analysis
  • Hematology-CBC, ESR, cell differential counts
  • Chemistry-glucose, AMY, Na, K
  • Microbiology-gram stain, specimen processing, plate reading, KOH, wet prep
  • Direct patient care including the responsibilities of a Medical Assistant
  • Trained new employees on laboratory procedures, venipuncture, and standard order of operation for patient care

Medical Technologist-Microbiology

Virginia Commonwealth University Health System
Richmond, VA
06.2004 - 01.2006
  • Received in lab experience and understanding of operations
  • Trained infectious disease fellows, pathology residents, and clinical laboratory students as part of their curriculum requirements
  • Processed patient specimens for analysis in Immunology, virology, microbiology, mycology, and acid-fast Bacilli
  • Immunoassays included Rapid HIV, C
  • Diff Toxin, Shigella toxin, Legionella, and Mycoplasma

Education

B.A.S. - Clinical Laboratory Science

Virginia Commonwealth University/Medical College of Virginia
Richmond, VA

Skills

  • Operational Oversight
  • Capital expense oversight
  • Sales Strategy Development
  • Business Development
  • Staff training and development
  • Cost reduction
  • Industry expertise
  • Sales Leadership
  • Sales expertise
  • Multi-million dollar P&L management
  • Human Genetics
  • Diagnostics and treatment
  • Problem resolution

Certification

  • Medical Technologist Certificate from the American Society for Clinical Pathology.
  • National Academy of Sports Medicine Certification 2021.

Accomplishments

  • Million Dollar Club in Genetics Revenue 2020.
  • GEM Club winner 2019.
  • #1 SDE New Revenue over Goal-All Segments 2019.
  • #3 SDE New Revenue over Goal Genetics 2019.
  • Best All Around 2019.
  • First place “Fall” into new business contest 2015.
  • Integral member of independent sales team that won Representative of the Northeast Region 2007.
  • Integral member of independent sales team that won Representative of the Year 2008.
  • Integral member of independent sales team achieved company record of highest urology sales 2008.

Affiliations

  • Blueprint Healthcare and Life Sciences Executive Committee-VA Chamber of Commerce 2024.
  • Ignite Women’s Leadership Course

Timeline

Regional Manager of Business Development

Labcorp
11.2021 - Current

Specialty Sales Representative

Labcorp
05.2017 - 11.2021

Technical Sales Representative, Account Representative, Sales Mentor

Aurora Diagnostics
11.2010 - 01.2017

Specialty Development Executive

Dianon Systems
01.2010 - 11.2010

Surgical Sales Representative

Medworks Inc.
01.2006 - 01.2010

Medical Technologist-Microbiology

Virginia Commonwealth University Health System
06.2004 - 01.2006

Medical Technologist

Patient First
08.2002 - 01.2007

B.A.S. - Clinical Laboratory Science

Virginia Commonwealth University/Medical College of Virginia

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Brandi S Knisley