BRANDICE WILSON
Philadelphia,PA
Summary
A goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares, and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on a challenging position with the opportunity to make a lasting impact on company and customer success.
Overview
14
14
years of professional experience
Work History
Marketing Manager
Association for Talent Development (ATD)
03.2023 - 01.2025
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, and in-progress work, and completed project milestones.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Optimized email campaigns to increase open and click-through rates.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
Email Marketing Manager
The Giving Block
07.2022 - 01.2023
- Implement end-to-end email campaign marketing
- Customer retention and growth strategy with segmentation and targeted automation
- Data-driven campaign optimization
- Lifecycle management creating workflows meeting customer needs and revenue goals
- Maintain compliance and incorporate changes to stay ahead of digital privacy laws; GDPR, CAN-SPAM, and CCPA
Email Marketing Manager
National Geographic Society
03.2021 - 07.2022
- Maintain compliance and incorporate changes to stay ahead of digital privacy laws; GDPR, CAN-SPAM, and CCPA
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Optimized email campaigns to increase open and click-through rates.
- Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Improved website visibility through the development and implementation of SEO strategies.
- Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Continually maintained and improved company reputation and positive image in markets served.
- Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Coordinated with design and media teams to develop high-quality creative assets.
- Conducted market research to identify new opportunities and target markets.
Email Marketing Manager (Audience Growth)
Simmons Boardman Publishing
05.2017 - 11.2019
- Lead audience development and retention strategies and implementation
- Analyzed and reported on KPIs to validate and demonstrate thesuccess of marketing campaigns.
- Conducted market research to identify new opportunities and target markets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Email Strategist (Audience Development Manager)
McMahon Publishing
01.2011 - 05.2017
- Researched and analyzed industry trends to inform search marketing strategies.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments.
- Created customized marketing materials to increase product awareness.
Education
Bachelor of Arts - English Language And Literature
University of Northern Colorado
Greeley, CO05.2004
Skills
- Digital Marketing
- Social Media Marketing
- B2B / B2C Marketing
- Marketing Campaign Development
- Project Management
- Marketing Analytics - KPI Tracking
- SEO / SEM
- Customer Segmentation
- Email Marketing
- Brand Management
- Audience Growth & Development
Timeline
Marketing Manager
Association for Talent Development (ATD)
03.2023 - 01.2025
Email Marketing Manager
The Giving Block
07.2022 - 01.2023
Email Marketing Manager
National Geographic Society
03.2021 - 07.2022
Email Marketing Manager (Audience Growth)
Simmons Boardman Publishing
05.2017 - 11.2019
Email Strategist (Audience Development Manager)
McMahon Publishing
01.2011 - 05.2017
Bachelor of Arts - English Language And Literature
University of Northern Colorado
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