Brandie-Jo Cain
Summary
Multi-talented marketing professional bringing more than ten+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Collaborative team member with steady leadership and positive contributions to group dynamics. Detail-oriented, attentive and decisive leader with strategic mindset and tactical expertise.
Overview
19
19
years of professional experience
Work History
Senior Marketing Manager
American Academy of Physician Associates
03.2022 - Current
- Enhancing customer loyalty through the creation of targeted email campaigns and promotional events.
- Increasing product awareness by developing and executing targeted marketing campaigns.
- Optimizing website content for search engine visibility, driving an increase in organic traffic growth.
- Implementing data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Streamlining internal processes within the department, improving overall efficiency and project completion times.
- Managing workflow between staff, coordinating documents, planning, and creative material distribution.
- Executing comprehensive marketing plans that consistently achieved targets for increased revenue.
- Coordinating with design and media teams to develop high-quality creative assets.
Donor Engagement Project Manager
Rochester Regional Health
01.2019 - 03.2022
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Negotiated contracts with vendors and suppliers, securing quality materials at competitive prices for efficient use of resources.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
Marketing Manager
Hillside Family of Agencies
01.2013 - 01.2019
- Responsible for program, event, marketing, and social media plans
- Managed and executed special events
- Evaluated goals and effectiveness of projects to ensure future success.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
Manager, Fundraising and Special Events
American Diabetes Association
01.2011 - 01.2013
- Managed Rochester's annual Tour de Cure, meeting fundraising and recruitment goals
- Assisted in design and creation of marketing tools (posters, postcards, web campaigns).
Account Manager for Corporate Partnerships
Grand Prix Association of Toronto
01.2005 - 01.2007
- Managed programs for events, including budgeting, billing, and proper installation
- Researched, evaluated, and presented post-event sponsor reports.
- Increased client base by identifying new business opportunities and implementing strategic sales approaches.
- Enhanced company''s market presence by attending networking events, trade shows, and conferences.
- Managed multiple marketing accounts simultaneously, ensuring seamless coordination and execution of campaigns.
Education
Sport and Event Marketing, Post Diploma -
George Brown College
01.2005
Corporate Communication Post Diploma -
Seneca College of Applied Arts and Sciences
01.2001
Bachelor of Arts, Communication Studies -
State University of New York at Cortland
01.1999
Skills
- Data Analytics
- Multi-Channel Marketing Experience
- Strategic Planning
- Marketing Campaign Development
- Key Decision Making
- Project Management
- Content Creation
- Copywriting
Timeline
Senior Marketing Manager
American Academy of Physician Associates
03.2022 - Current
Donor Engagement Project Manager
Rochester Regional Health
01.2019 - 03.2022
Marketing Manager
Hillside Family of Agencies
01.2013 - 01.2019
Manager, Fundraising and Special Events
American Diabetes Association
01.2011 - 01.2013
Account Manager for Corporate Partnerships
Grand Prix Association of Toronto
01.2005 - 01.2007
Sport and Event Marketing, Post Diploma -
George Brown College
Corporate Communication Post Diploma -
Seneca College of Applied Arts and Sciences
Bachelor of Arts, Communication Studies -
State University of New York at Cortland
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