Brandon Acosta
Brooklyn,NY
Overview
7
7
years of professional experience
Work History
Senior Account Manager
Medscape
08.2023 - Current
- Lead account management team under Johnson & Johnson, driving client satisfaction through consistent communication and program execution across entire vertical
- Mentor and develop account team members and new hires through regular office hours and targeted training sessions
- Spearhead implementation of new pilot programs and collaborate with product operations to create impactful rollout strategies and presentations.
Account Manager
Medscape
07.2021 - 08.2023
- Act as the day-to-day lead contact for the Johnson & Johnson’s pharmaceutical division, totaling $10 million in revenue annually, by guaranteeing seamless coordination between brand leads, creative agencies, and media teams and ensuring successful execution of a robust portfolio of ad campaigns
- Lead all kick-of calls with key stakeholders to outline scope of work on all ad buys while aligning on roles and responsibilities in order to achieve successful launches
- Manage asset coordination and handoff to all internal teams to begin tactic development while updating clients on all development timing and milestones and ensuring 100% client satisfaction
- Guarantee all intended target audiences are being implemented across programs and that QA is properly executed before final deployment
- Utilize WorkFront project management system to streamline timelines, accelerate launches, and enforce interdepartmental collaboration to align on and surpass client expectations
- Ensure all creatives are approved for use on WebMD and are in compliance with medical legal review standards by submitting developed assets in Veeva's review portal and outlining how said assets will function and live in WebMD’s environment.
Associate Manager of Physician Partnerships
Everyday Health Group/Castle Connolly
04.2020 - 07.2021
- Sold print and digital media placements on Castle Connolly and Everyday Health to qualifying doctors, marketing professionals and practice managers
- Collaborated cross-functionally with social media, paid search, SEO, and web-development teams to ensure completion of deliverables and client satisfaction
- Organized logistics involving all print/digital assets for HCP placements in the New York Times, New York Magazine, Philadelphia Magazine as well as social media campaigns for Facebook, Twitter, and LinkedIn
- Spearheaded production of a new email campaign in collaboration with Everyday Health’s design team highlighting brand and marketing packages reaching 50k+ clients
- Generated revenue of $200k+ by establishing new client relationships and securing renewals of existing business through developing strategic proposals.
Executive Assistant
Agapi Stassinopoulos- Author and Thrive Global Contributor
04.2019 - 04.2020
- Orchestrated wellness-focused content across social platforms, fostering audience engagement and expanding digital reach for renowned author and Thrive Global contributor, Agapi Stassinopoulos
- Strategically managed social media calendars, driving consistent content delivery and enhancing brand visibility across multiple platforms
- Leveraged Constant Contact to cultivate high-profile clientele, through in-person and digital networking.
Account Manager
nuLOOM/RugsUSA
08.2017 - 03.2019
- Maintained and scaled several e-commerce retail channels, including Amazon Seller Central and Shopify, in order to maximize sales
- Created product listings weekly across all channels while ensuring content optimization to drive SEO
- Maximized sales and customer acquisition by utilizing direct email, Amazon Marketing Services, and Google AdWords in collaboration with marketing leads to create marketing campaigns
- Partnered cross-functionally with production team by providing sale performance data to enable product expansion and quality assurance
- Maintained several B2B enterprise relationships by producing comprehensive product offers to generate exposure through catalog offerings
- Drove sales growth by 100% YoY by spearheading a successful Amazon Prime partnership and geographic expansion to Canada and Mexico.
Education
Bachelor of Science - Financial Economics
Binghamton University
Binghamton, New York05.2015
Skills
- Salesforce
- CMS
- Amazon Marketing Services
- Constant Contact
- Shopify
- WorkFront
- Veeva Vault
- JIRA
- YouTrack
Accomplishments
- Revamped WebMD's entire 30-60-90 Day training program for all Associate Account Manager and Account Manager new hires.
- Received the 2023 "Above & Beyond" award at the Medscape bi-annual national sales meeting, recognizing outstanding contributions in client services.
- Helped the Johnson & Johnson sales division rank number 1 in revenue for Q1 of 2024 through on time execution of program launches.
Timeline
Senior Account Manager
Medscape
08.2023 - Current
Account Manager
Medscape
07.2021 - 08.2023
Associate Manager of Physician Partnerships
Everyday Health Group/Castle Connolly
04.2020 - 07.2021
Executive Assistant
Agapi Stassinopoulos- Author and Thrive Global Contributor
04.2019 - 04.2020
Account Manager
nuLOOM/RugsUSA
08.2017 - 03.2019
Bachelor of Science - Financial Economics
Binghamton University
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