BRANDON ALIBERTI
Orlando,FL
Summary
I am a hard-working social media manager/content creator with a highly creative and innovative social media mind. Extremely knowledgeable about the ever-changing social media landscape, while having an expansive creative skillset 🧠📲🎨
Overview
6
6
years of professional experience
Work History
Marketing Communications Specialist
University of Central Florida, UCF
Orlando, FL
04.2021 - Current
- Strategized, developed and created content for the @UCFALUMNI and @UCF social media accounts (X, Instagram, Facebook, LinkedIn)
- Generated 63 million impressions and 3 million engagements for the @UCFALUMNI accounts (X, Instagram and Facebook) from April 2021-Present
- Helped @UCFALUMNI gain 30,000 new followers across X, Instagram and Facebook from April 2021-Present
- Helped @UCFALUMNI statistically become the #1 university alumni social media account in the state of Florida, the Big 12 Conference and one of the top alumni accounts in the world
- Helped create content and assisted UCF in attaining $19M+ and 25,000+ gifts on their annual day of giving, UCF Day of Giving (2022-2024)
- Developed and implemented marketing strategies to promote UCF campaigns, initiatives, and events
- Managed and created UCF Alumni's social media ambassador program called "Knightfluencers"
- Created partnerships with other social media accounts within UCF
- In charge of content creation and execution for UCF Alumni
- In charge of photography and videography for UCF Alumni
- Worked and created content for many UCF events
Stuff To Do In Orlando LEAD Ambassador (Freelance)
Unation
Orlando, FL
05.2023 - Current
- Helps create and edit videos for @stufftodoinorlando
- Generated over 2 million views on videos made (May 2023-Present)
- Helped grow the @stufftodoinorlando Instagram account to 110K followers
- Helped strategize and content plan with @stufftodoinorlando to further grow their social media following
- Assists with photography for their social media accounts and website
Social Media Coordinator | UCF Varsity Knights
UCF Athletics
Orlando, FL
05.2020 - 04.2021
- Manager of the UCF Varsity Knights Twitter and Instagram accounts
- Responsible for content creation/curation and implementing digital strategy for @Varsity_Knights on Twitter and @varsity.knights on Instagram
- Generated over 1M impressions on Twitter from May 2020-2021
- Increased interactions on Instagram as well as followers (500% increase from May 2020)
- Helped gain and attain new Varsity Knights members while bringing in new donation money
Social Media Coordinator | UCF Charge On Fund
UCF Athletics
Orlando, FL
05.2019 - 04.2021
- Manager of the UCF Charge On Fund Twitter account
- Responsible for content creation/curation and implementing digital strategy for @ChargeOnFund on Twitter
- Generated over 3.5 million impressions while increasing impressions by over 400% from 2019-2021
- Content strategist for the Keep Charging On Fund
- Helped raise over $1.7 million in donations for the Keep Charging On Fund
- Helped raise and attain new members for the Shareholders Society
- Increased Twitter profile visits by over 600% from 2019-2021
- Increased Twitter mentions by over 500% from 2019-2021
- Experienced in working and creating content for donor specific events
#Content Intern
UCF Athletics
Orlando, FL
08.2018 - 04.2021
- Content creator for @UCFKnights and @UCF_Football social channels with an audience of over 600K fans
- Helped @UCFKnights and @UCF_Football finish Top-25 on Instagram/Twitter/Facebook out of 120+ Division 1 athletic department accounts in impressions/engagement in 2018 and 2019
- Content created from 2018-2020 generated over millions of impressions on Twitter and Instagram
- Social content strategist for @UCFKnights and @UCF_Football on UCF Football gamedays
- Created content before, during and after the games
- Content featured on ESPN, Reddit CFB and UniSwag social channels
- Assisted in content for @UCF_MBB, @UCF_MSoccer, @UCF_Baseball and @UCF_WBB social channels
Event Staff (Production)
American Athletic Conference
Orlando, FL
03.2018 - 03.2018
- Helped manage the arena video board while also assisting in social content at the 2018 American Athletic Conference Men's Basketball Tournament
Education
UCF
Skills
- Proficient in Adobe Creative Suite (After Effects, Photoshop, Premiere Pro, Illustrator)
- Proficient on all social media platforms
- Photography
- Video editing
- Marketing Strategies
- Content Ideas
- Digital Communications
- Social Media Campaigns
- Content Development
- Research skills
- Community Engagement
- Online communication plans
Timeline
Stuff To Do In Orlando LEAD Ambassador (Freelance)
Unation
05.2023 - Current
Marketing Communications Specialist
University of Central Florida, UCF
04.2021 - Current
Social Media Coordinator | UCF Varsity Knights
UCF Athletics
05.2020 - 04.2021
Social Media Coordinator | UCF Charge On Fund
UCF Athletics
05.2019 - 04.2021
#Content Intern
UCF Athletics
08.2018 - 04.2021
Event Staff (Production)
American Athletic Conference
03.2018 - 03.2018
UCF
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