Summary
Overview
Work History
Education
Skills
Timeline
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Brandon Appleby

Fort Worth,TX

Summary

Results-driven sales consultant with over a decade of B2B experience, specializing in business brokerage and consultative selling. Expertise in navigating complex sales processes, pinpointing qualified buyers, and linking growth opportunities to strategic goals. Recognized for proactive, solutions-focused methods that optimize sales systems and foster sustainable franchise growth.

Overview

11
11
years of professional experience

Work History

Business Broker

First Choice Business Brokers
08.2024 - Current
  • Company Overview: Nationwide Business Brokerage for Small to Medium Sized Businesses
  • Specialize in the confidential sale of middle-market businesses ($100K–$5M) across Texas, guiding owners through valuation, marketing, negotiation, and closing.
  • Leverage AI-driven tools and digital marketing strategies to identify qualified buyers, increase listing exposure, and streamline the transaction process.
  • Conduct detailed business valuations and market analyses to price businesses accurately and attract serious buyers.
  • Develop and execute custom marketing campaigns across LinkedIn, Facebook, and industry platforms to generate seller leads and buyer interest.
  • Collaborate with attorneys, CPAs, and lenders to ensure smooth due diligence and successful deal structuring from listing to closing.

Sales Development Representative

Xpressdocs
10.2023 - Current
  • Company Overview: High-Volume Print & Mail Platform
  • Managed approximately 50 incoming calls, emails and request per day.
  • Targeted real estate agents, mortgage companies, and franchise CMOs using ZoomInfo, LinkedIn, and trade shows.
  • Conducted live video demonstrations to highlight the benefits of Xpressdocs print and direct mail solutions, enhancing brand consistency for major clients.
  • High-Volume Print & Mail Platform

Strategic Partnership Manager

Synergy Settlement Services
07.2021 - 06.2023
  • Company Overview: Settlement Solutions for Trial Lawyers
  • Formed and managed strategic partnerships with personal injury attorneys nationwide, utilizing LinkedIn and other networking platforms.
  • Presented the advantages of outsourcing lien negotiations to Synergy's experienced team, driving case acquisition and maintaining strong client relationships.
  • Successfully managed lien negotiations and structured settlements, ensuring consistent communication and follow-up.
  • Company Win: Trained new interns on the consultative sales process, leading to improvement in team performance within a short time.
  • 100 cold calls, emails, text and LinkedIn message per day.

Business Broker

SellerForce
11.2020 - 03.2021
  • Company Overview: E-commerce & IT Business Sales
  • Delivered tailored solutions for business owners seeking seamless exits from their ventures.
  • Conducted business valuations using tax returns, balance sheets, and P&Ls to determine accurate list prices.
  • Managed the entire sales process, from sourcing qualified buyers to closing deals ranging from $100,000 - $1M.
  • Company Win: Tripled deal expectancy within the first 90 days by securing high-value transactions and optimizing the sales pipeline.
  • E-commerce & IT Business Sales

Business Broker

EXP Commercial
10.2019 - 12.2020

• Company Overview: Medical Practice Business Sales
• Advised medical practice owners on exit strategies and business sale readiness.
• Conducted in-depth business valuations and market analyses to determine competitive sale pricing.
• Qualified buyers by verifying financial capability and coordinated buyer-seller meetings.
• Negotiated deal terms to maximize value and ensure successful transaction outcomes.
• Prospected leads using ZoomInfo, LinkedIn, and targeted outreach strategies.

Account Manager (SaaS)

SecureNet Technologies
06.2017 - 10.2019
  • Company Overview: Interactive Security, Video, & Smart Home Solutions
  • Followed up on trade show leads and cold-called C-Level Officers and security company owners across the nation.
  • Conducted software demonstrations using sample panels, both in-person and via video, to showcase SecureNet's customizable solutions.
  • Company Win: Consistently exceeded sales goals by 30% through effective consultative selling and client relationship management.
  • Interactive Security, Video, & Smart Home Solutions

Business Development Representative (SaaS)

CDC News
10.2014 - 05.2017
  • Company Overview: Commercial SaaS Construction Reports
  • Employed consultative sales cycle efforts, cold calling C-Level executives, architects, engineers, and general contractors.
  • Closed deals ranging from $500 to $32,000 by effectively addressing client needs through tailored solutions.
  • Company Win: Earned presidents club status within my first 120 days through personalized follow-ups and tailored service offerings.
  • Commercial SaaS Construction Reports

Education

Real Estate License -

Gold Coast School of Real Estate
10.2022

Skills

  • Contract execution
  • Financial statement analysis
  • Strategic Planning
  • Business Planning
  • Cold Calling
  • CRM
  • ZoomInfo
  • LinkedIn Sales Navigator
  • Video Conferencing Tools

Timeline

Business Broker

First Choice Business Brokers
08.2024 - Current

Sales Development Representative

Xpressdocs
10.2023 - Current

Strategic Partnership Manager

Synergy Settlement Services
07.2021 - 06.2023

Business Broker

SellerForce
11.2020 - 03.2021

Business Broker

EXP Commercial
10.2019 - 12.2020

Account Manager (SaaS)

SecureNet Technologies
06.2017 - 10.2019

Business Development Representative (SaaS)

CDC News
10.2014 - 05.2017

Real Estate License -

Gold Coast School of Real Estate