Brandon Austin
Summary
Creative, data-driven Social Media Specialist with 10+ years of experience driving community engagement and audience growth across X/Twitter, Instagram, Facebook, and other platforms. Proven success managing real-time sports content, growing fan communities, and executing cross-functional campaigns. Adept at creating compelling static and short-form video content, engaging audiences during live sports events, and building brand voice and loyalty through content strategy, analytics, and storytelling.
Overview
4
4
years of professional experience
Work History
Social Media Manager
Pro Football Network
04.2024 - 03.2025
- Owned day-to-day content strategy across Twitter, Instagram, Threads, and Facebook, aligned with NFL and college football coverage.
- Responded to fan comments and DMs to boost community engagement and real-time interaction.
- Led weekly KPI reviews and performance tracking to optimize content performance and fan loyalty.
- Supervised and mentored two social media specialists, ensuring brand consistency and audience-focused messaging.
- Collaborated across editorial and video teams to enhance engagement via multiplatform storytelling.
Social Media Manager
Sports Media Playbook
09.2024 - 02.2025
- Developed creative campaigns for LinkedIn, targeting sports media professionals and enthusiasts.
- Created social-first visuals with Canva and Adobe Suite
- Launched weekly curated newsletter for career growth.
- Fostered community discussions and promoted relevant job opportunities and industry trends.
Social Media Specialist
Pro Football Network
07.2023 - 04.2024
- Executed live event coverage across major sports platforms
- Monitored sentiment and trending content.
- Designed reactive graphics for real-time storytelling on NFL and Draft-related topics.
Social Media Coordinator
Princeton University
05.2022 - 07.2023
- Increased year-over-year engagement by 34% and audience growth by 59.5% through optimized content scheduling and data-informed publishing.
- Managed daily posts, responded to DMs/comments, and fostered a positive digital campus community.
- Reported on performance analytics and audience sentiment
NFL Writer
Sportscasting
08.2021 - 04.2022
- Created timely, engaging NFL content driven by analytics and SEO.
- Participated in live sports coverage and leveraged Google Trends and social listening tools to plan content.
Education
Bachelor of Science - Sport Management
Towson University
Baltimore, MD05-2015
Skills
- Social Media Strategy & Execution
- Community Management & Engagement
- Real-Time Content Creation
- Short-Form Video
- Social Listening & Trend Spotting
- Data Analytics (native platform insights, Google Analytics)
- Adobe Creative Suite, Canva
- SEO & Headline Optimization
- Cross-Team Collaboration (Editorial, Design, Product)
Accomplishments
- Increased Pro Football Network’s social audience by 165.9%
- Achieved 34% engagement growth & 59.5% net audience growth at Princeton
- Grew Sports Media Playbook’s LinkedIn audience to 1,500+ in less than 5 months
Timeline
Social Media Manager
Sports Media Playbook
09.2024 - 02.2025
Social Media Manager
Pro Football Network
04.2024 - 03.2025
Social Media Specialist
Pro Football Network
07.2023 - 04.2024
Social Media Coordinator
Princeton University
05.2022 - 07.2023
NFL Writer
Sportscasting
08.2021 - 04.2022
Bachelor of Science - Sport Management
Towson University
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