Brandon Bracco
Walnut Creek,CA
Summary
Determined Store Director with success boosting productivity and streamlining procedures for organizations. Focused on smoothly overseeing financial, personnel and operational facets. Expertly balanced targets with resources and optimized long-term success. High-energy Store Manager bringing extensive experience in retail settings. Set and enforced consistent standards to maintain staff satisfaction and meet performance targets. Dynamic relationship-builder with organized nature and sound judgment focused on maximizing team efficiency.
Overview
9
9
years of professional experience
Work History
Store Director
Kate Spade
11.2023 - 03.2024
- Exceeded company targets consistently through proactive monitoring of KPIs and execution of corrective action plans when needed
- Conducted regular performance evaluations for staff members, identifying areas for growth and development
- Protected store from loss or theft by setting and enforcing clear security policies
- Addressed customer concerns promptly and effectively, resulting in increased loyalty and repeat business
- Analyzed sales data to identify trends and opportunities for improvement, adjusting strategies accordingly
- Improved employee retention rates by creating a positive work environment that fostered teamwork and camaraderie among staff members
- Organized special events within the store to drive foot traffic and increase overall revenue potential
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
General Manager
Banana Republic
01.2022 - 08.2023
- Recruited and hired a team of 30 to drive optimal results
- Drove a positive increase of +82.0% picking up $500K to LY
- Focused on clientele, I was able to drive a 30% increase in sales
- Recruited and hired 24 associates within 3 months
- Increased profits through talent development, product knowledge and customer experience
- Strategic thinker to drive results.
General Manager
West Elm
01.2021 - 01.2022
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork
- Used critical thinking to break down problems, evaluate solutions, and make decisions
- Improved operations through consistent hard work and dedication
- Resolved problems, improved operations, and provided exceptional service
- Proved successful working within tight deadlines and fast-paced atmosphere
- Offered friendly and efficient service to customers, handled challenging situations with ease
- Developed team communications and information for meetings.
General Manager
Pottery Barn
01.2018 - 01.2021
- Maximized category turnover through proactive management strategies
- Tracked trends and suggested enhancements that would both challenge and refine the company's product offerings
- Ensured that each guest's experience was positive, memorable, and consistent
- Cultivated and strengthened lasting client relationships
- Organized budgets, oversaw P&Ls, and achieved margin targets consistently to stay on track with growth plans
- Increased revenue streams by reducing costs, managing schedules, and performing variance and risk analysis to implement corrective actions
- Developed effective business plans to align strategic decisions with long-term objectives
- Increased sales from a down -18% to a up +6.5% by establishing goals, overseeing performance, and putting smart action plans in place.
Multi-Unit Manager
Gap Inc.
10.2017 - 05.2018
- Implemented innovative programs to increase employee loyalty and reduce turnover
- Ensured that each guest's experience was positive, memorable, and consistent
- Cultivated and strengthened lasting client relationships
- Trained, coached, and mentored staff to ensure smooth adoption of new program
- Hired and trained 45 of staff
- Increased profits by 15% in one year through restructure of business line
- Improved customer experience across all locations by conducting regular audits, analyzing feedback, and addressing areas for improvement
- Led multi-unit teams through periods of change while maintaining high levels of productivity and morale.
District Sales Manager
Michael Kors Flagship
08.2016 - 08.2017
- Interviewed job candidates and made staffing decisions
- Managed staff of 27 sales associates, 10 Shop Managers, and 1 Operations Manager
- Instructed staff on appropriately handling difficult and complicated sales
- Hired, trained, and evaluated personnel strengths and weaknesses
- Examined merchandise to verify that it was correctly priced and displayed
- Planned budgets and authorized payments and merchandise returns
- Scheduled and led weekly store meetings for all employees
- Increased profits through effective sales training and troubleshooting profit loss areas
- Reported to the Regional Recruiter regarding all shop.
Senior Store Manager
Michael Kors Flagship
05.2015 - 08.2016
- Managed staff of 18 sales associates, 2 Shop Managers
- Increased sales volume by 22.0% in less than 1 year
- Reported to the district manager regarding all store and staff issues
- Scheduled and led weekly store meetings
- Trained and developed Shop Manager on PK, Key Metrics, and key sales tactics
- Generated repeat business through exceptional customer service
- Increased profits through effective sales training and troubleshooting profit loss areas
- Examined merchandise to verify that it was correctly priced and displayed
- Reordered inventory when it dropped below predetermined levels
- Assigned employees to specific duties to best meet the needs of the store
- Interviewed job candidates and made staffing decisions.
Education
High School Diploma -
Spanaway Lake High School
Skills
- Goal - Oriented
- Strategic Thinker
- Client Relations
- Sta Training & Development
- Organized
- Natural Leader
- Creative Problem Solver
- Retail Inventory Management
- Talent Recruitment
- Team Development
- Loss Prevention
- Employee Training
- Payroll Management
- Store Merchandising
Timeline
Store Director
Kate Spade
11.2023 - 03.2024
General Manager
Banana Republic
01.2022 - 08.2023
General Manager
West Elm
01.2021 - 01.2022
General Manager
Pottery Barn
01.2018 - 01.2021
Multi-Unit Manager
Gap Inc.
10.2017 - 05.2018
District Sales Manager
Michael Kors Flagship
08.2016 - 08.2017
Senior Store Manager
Michael Kors Flagship
05.2015 - 08.2016
High School Diploma -
Spanaway Lake High School
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