Summary
Overview
Work History
Education
Skills
Certification
Timeline
Accomplishments
Tools
Hi, I’m

BRANDON FOSTER

Tamarac,FL

Summary

Collaborative professional with 12 years of experience in advertising, sales, and marketing, including 6 years in leadership roles. Throughout my career, I've developed a deep understanding of content development, collaborating with internal partners like creative, marketing, and demand generation to produce compelling narratives, presentations, and email campaigns that resonate with our customers. Additionally, I've partnered with clients to help them better reach their audiences, crafting strategies that resonate across diverse demographics. At Effectv, I managed multiple projects, including directing an enterprise project to align 60+ markets with a refined go-to-market strategy. I thrive on building relationships and working closely with cross-functional teams, incorporating feedback and leveraging data analytics—from CRM, sales data, and industry trends—to refine internal strategies and client campaigns. Passionate about storytelling, I pursue certifications to build on my advertising background and adapt quickly to new technologies, leading impactful content initiatives and driving customer engagement and retention.

Overview

6
years of professional experience
2

Relevant certifications

1
Certificate

Work History

Effectv
Virtual, FL

Sales Manager, Small Business (East)
01.2023 - Current

Job overview

  • Achieved $1.2M in revenue for 2023, and currently at $1.6M in 2024, demonstrating continued growth through effective strategies and client relations.
  • Led a team of 10+ sales professionals, growing revenue through holistic account management, including expanding existing accounts and securing new ones.
  • Collaborated with CX, marketing, and demand generation teams, identifying customer challenges and framing solutions, leading to effective marketing content and increased engagement.
  • Created outbound cadences, tailored to different outreach types, to streamline communication and increase engagement with leads and existing customers.
  • Partnered with marketing and demand generation teams to produce client-focused content for leads and existing advertisers, including emails, one-sheets, and presentations to engage and retain customers.

Effectv
Virtual, FL

Ad Platform Sales Manager, Ad Planner (East)
05.2020 - 12.2022

Job overview

  • Established the start-up Ad Planner team by partnering with leadership and counterparts on strategy, performance measurement, training, and coaching, leading to an increase in sales conversions.
  • Provided tactical leadership and support to up to 10+ account executives, driving their growth and development, resulting in an increase in customers, revenue and average deal size.
  • Translated CRM, industry & sales data trends and insights into best practices and coaching opportunities, leading to improved team performance.

Effectv
Miramar, FL

Sales Marketing Manager, Sports (Southeast)
06.2018 - 05.2020

Job overview

  • Engaged with key stakeholders to implement go-to-market strategies, resulting in successful budget achievements: 121% of budget in 2018 and 91% or $23.7M in 2019.
  • Developed and owned the strategic narrative on key initiatives, crafting compelling stories, often utilizing data insights.
  • Directed batch email lead generation campaigns and coordinated sports-related client events, resulting in increased leads and revenue.
  • Managed the creation of client facing marketing materials, collateral, and sales support tools, ensuring a strategic approach to revenue growth.
  • Partnered with internal teams on launches and advertising strategies, aligning opportunities with organizational priorities.

Effectv

Project Manager, Sports Initiative (Enterprise)
01.2018 - 03.2020

Job overview

  • Facilitated cross-functional meetings with departmental representatives, delegating responsibilities to ensure projects and programs were completed efficiently, within scope, timeline, and quality standards.
  • Hosted internal enterprise sports packaging rollout calls, ensuring successful implementation and adoption.

Education

Utica College Of Syracuse University

Bachelor of Science from Public Relations, Sports Communications

University Overview

Media Sales Institute

Graduate

University Overview

Skills

  • Relationship Building
  • Marketing Strategy
  • Customer Engagement
  • Content Development
  • Project Management
  • KPI & Data Analysis
  • Brand-building
  • Social Media Marketing
  • Lead Generation
  • Storytelling

Certification

  • Hootsuite: Platform Certification
  • Google Marketing Platform Academy: Display & Video 360
  • Google Analytics Certification (GA4 recertification in progress)
  • Hubspot: Inbound, Inbound Marketing, Inbound Sales Certifications
  • MediaMath Academy: Programmatic Certification
  • Udemy: Complete Programmatic Advertising Certification
  • GROW: NeuroLeadership - Growth Mindset
  • Syndeo Institute: Creating a Culture of Agility (nominee, July 2024)

Timeline

Sales Manager, Small Business (East)
Effectv
01.2023 - Current
Ad Platform Sales Manager, Ad Planner (East)
Effectv
05.2020 - 12.2022
Sales Marketing Manager, Sports (Southeast)
Effectv
06.2018 - 05.2020
Project Manager, Sports Initiative (Enterprise)
Effectv
01.2018 - 03.2020
Utica College Of Syracuse University
Bachelor of Science from Public Relations, Sports Communications
Media Sales Institute
Graduate
  • Hootsuite: Platform Certification
  • Google Marketing Platform Academy: Display & Video 360
  • Google Analytics Certification (GA4 recertification in progress)
  • Hubspot: Inbound, Inbound Marketing, Inbound Sales Certifications
  • MediaMath Academy: Programmatic Certification
  • Udemy: Complete Programmatic Advertising Certification
  • GROW: NeuroLeadership - Growth Mindset
  • Syndeo Institute: Creating a Culture of Agility (nominee, July 2024)

Accomplishments

Accomplishments
  • Presidents Club (2018, 2022)
  • ENPS Champion for Southeast Region (2019-2020)
  • Sales Partner Excellence (2016)
  • AE Rookie of the Year (2013)

Tools

Tools
  • CRM: D365, SalesForce
  • Analytics: Looker, Tableau
  • Digital Marketing Platforms: Google Ads, Meta Ads Manager, Hulu Ad Manager, Spectrum Ad Portal
  • Social Media Management: Hootsuite
  • Creative: Canva, VEEDIO, Waymark
  • Survey: SurveyMonkey, Qualtrics
BRANDON FOSTER