Collaborative professional with 12 years of experience in advertising, sales, and marketing, including 6 years in leadership roles. Throughout my career, I've developed a deep understanding of content development, collaborating with internal partners like creative, marketing, and demand generation to produce compelling narratives, presentations, and email campaigns that resonate with our customers. Additionally, I've partnered with clients to help them better reach their audiences, crafting strategies that resonate across diverse demographics. At Effectv, I managed multiple projects, including directing an enterprise project to align 60+ markets with a refined go-to-market strategy. I thrive on building relationships and working closely with cross-functional teams, incorporating feedback and leveraging data analytics—from CRM, sales data, and industry trends—to refine internal strategies and client campaigns. Passionate about storytelling, I pursue certifications to build on my advertising background and adapt quickly to new technologies, leading impactful content initiatives and driving customer engagement and retention.