Summary
Overview
Work History
Skills
Timeline
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Brandon Gonzalez

Palmdale,CA

Summary

Experienced sales professional with a versatile skill set spanning cryptocurrency, NFTs, manufacturing, sales and retail expansion. Leveraging self-taught knowledge, I've navigated the dynamic crypto landscape, forming valuable industry relationships, and managing profitable online communities. I've successfully overseen manufacturing operations, optimizing processes and procurement while strategically driving sales efforts to maximize profitability. Advanced from floor sales to lead regional manager and expanding operations to over 45 locations within that role.

Overview

7
7
years of professional experience

Work History

Crypto & Web3

Self Employed Web
02.2020 - Current
  • Applied self-taught knowledge daily to practices in cryptocurrency, non-fungible token, and related fields while forming a network of relationships with notable and experienced participants.
  • Formed and managed multiple online paid Discord and Telegram groups focused around the education and navigation of the web3 environment. Curating like-minded individuals with parallel directives to achieve goals, financial and social success within the space. Double-digit members generated $100,000+ in profits over a 2 year span; some over 7 figures.
  • Deployed strategic blockchain tools and harnessed social resources to establish distinct competitive advantages within a Player-versus-Player (PvP) financial environment.
  • Advised and collaborated with a multitude of cryptocurrency and NFT initiatives. Delivered expert insights and strategic counsel to facilitate the effective engagement of their target demographics, with an unwavering commitment to fostering enduring success, financial viability, and user contentment.
  • Collaborated with clients to maintain relationships and provide customers with thorough support and guidance

Production Manager

Broadway Healing
01.2018 - 01.2020
  • Directed the inception and efficient operation of a sizable manufacturing, production, and packaging facility comprising over 50 team members, catering to the seamless provision of in-house products to our extensive network of retail outlets.
  • Managed end-to-end production, including procurement of packaging materials, raw materials, and supplies, while implementing efficient workflows and maintaining superior quality standards across all three departments (extraction, distillation, and packaging).
  • Developed and delivered comprehensive training programs for staff members in various roles within their respective departments, while providing guidance on machine operation and production troubleshooting.
  • Conducted weekly assessments of supply and demand requirements for over 40 retail locations, devising strategies to meet production targets based on average weekly and monthly sales figures.

Regional Operations Manager

Broadway Healing
08.2016 - 01.2018
  • Oversaw 8-10 retail locations across various regions in Los Angeles County, conducting daily visits to deliver products and collaborate with store managers individually.
  • Facilitated the training and onboarding of newly hired managers for their designated locations, providing them with the necessary guidance and resources to effectively train and supervise their staff.
  • Spearheaded marketing initiatives in collaboration with each manager and their respective locations to consistently drive customer traffic and attract new clients.
  • Strategically expanded our retail footprint from a modest 6 to an impressive 45+ locations, spanning key markets in Los Angeles, Riverside, and Orange County within a rapid 1.5-year timeframe. Meticulously tracked and leveraged the latest market trends, ensuring that our pricing strategies remained consistently competitive across diverse regional and demographic segments.

Skills

  • Adobe Photoshop, Illustrator, Premier
  • Microsoft Excel, Word
  • Sales and Marketing
  • Verbal and Written Communication
  • Project Management
  • Autodidacticism
  • Cryptocurrency trading, wallets, smart contracts, blockchain analyzation

Timeline

Crypto & Web3

Self Employed Web
02.2020 - Current

Production Manager

Broadway Healing
01.2018 - 01.2020

Regional Operations Manager

Broadway Healing
08.2016 - 01.2018

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Brandon Gonzalez