Brandon Grace
Houston
Summary
Marketing & Communications Leader with a history of generating over $15M in direct sales through effective digital advertising and event marketing strategies. Proficient in Facebook Ads, Google Ads, SEO, and social media management, achieving over 5M views across various platforms. Experienced in in-house content production as a skilled photographer and videographer, utilizing advanced equipment for impactful campaigns. Combines data-driven insights with creative storytelling and strategic partnerships to enhance brand visibility and deliver measurable ROI.
Overview
11
11
years of professional experience
Work History
Director of Communications and Marketing
Avree Custom Pools
Houston
01.2024 - Current
- Propelled company ranking from #28 to #11 in the Top 50 list by Pool & Spa News and Hayward within one year through data-driven marketing strategies.
- Drove $12.59M in direct sales - $5.69M from Facebook Ads and $6.9M from Google Local Service Ads & Google My Business campaigns - by precisely targeting audiences, creating compelling creatives, and optimizing campaigns based on KPIs.
- Successfully launched a brand-new San Antonio Hill Country location, generating $1.64M in sales since Jan 2025 - majority from Facebook Ads, events, and trade shows - and securing nominations for Houston Chronicle's Best of the Best 2025 and New Braunfels Best of the Best 2025 within only 3 months in the new market.
- Designed and executed marketing materials for 27+ trade shows, community events, and markets, generating $650K in sales since Jan 2025.
- Produced a successful press run, securing features on Great Day Houston (KHOU 11) and KENS 5 San Antonio, with all content shot in-house as a master photographer/videographer using advanced equipment including drones, professional cameras, high-quality microphones, and industry-leading editing software to deliver compelling, high-resolution productions.
- Coordinated radio advertising campaign with a 30-second ad on KJ97 San Antonio, boosting regional awareness.
- Expanded brand reach to 3M+ views across Facebook and Instagram, while driving an additional 2M+ views on YouTube, LinkedIn, Reddit, Pinterest, and TikTok - resulting in measurable direct sales and increased website traffic.
- Created and managed WordPress blog with SEO-optimized content that drove organic leads and 2 direct conversions.
- Led community impact programs, including a partnership with the Houston Food Bank to host a food drive event, and a Toys for Tots initiative donating $1,000 and 340 lbs of brand-new toys to local children.
- Developed promotional partnership with the Houston Astros, producing a video at Daikin Park and offering game tickets with pool purchases, which increased sales.
- Managed school sponsorship programs, corporate partnerships, and website updates to optimize user experience.
- Collaborated with the sales team on lead follow-up strategies, making data-backed recommendations to close more deals.
Digital Media Strategist/ Audiovisual
Southern University at New Orleans
New Orleans
01.2023 - 12.2023
- Developed and executed digital media strategies to increase engagement, drive student enrollment, and boost brand presence across social platforms.
- Managed all university social media accounts, tracked analytics, and oversaw targeted ad campaigns, directly driving student enrollment.
- Guided set design, audiovisual production, cameramen, and support personnel during events and for future project proposals.
- Handled all on-campus photography for events, capturing high-quality imagery to support marketing, PR, and recruitment efforts.
- Worked closely with the Marketing Director to organize press conferences, press runs, and other public relations initiatives.
- Planned and executed major marketing campaigns, including the high-profile street name change of 'Suno Knights Drive', significantly enhancing brand awareness and visibility.
- Planned and executed the Emmett W. Bashful Gala, generating $800,000 in scholarship funds in 2023.
- Created compelling content, graphics, flyers, and ads using Photoshop, Final Cut Pro, Adobe Premiere Pro, Audacity, Canva, and other media editing tools.
- Produced high-quality B-roll footage, finalized video projects, and designed promotional materials to support recruitment and marketing goals.
- Developed and refined project ideas, scripts, and media materials to maximize audience impact.
- Tracked analytics and performance metrics to measure content effectiveness and optimize future campaigns.
Lead Photographer/Social Media Coordinator Freelance
Captured Waves Photography & Film
Houston
01.2015 - Current
- Deliver professional photography and videography services for events, campaigns, and brand promotions, ensuring high-quality visual content.
- Develop and manage social media strategies, including content creation, scheduling, analytics tracking, and paid ad campaigns to increase engagement and brand visibility.
- Collaborate with clients to create marketing campaigns that drive awareness, website traffic, and audience growth.
- Produce and edit videos, graphics, and promotional materials using Adobe Creative Suite, Final Cut Pro, Premiere Pro, Canva, and other media tools.
- Provide creative direction for photo shoots, events, and digital campaigns to ensure cohesive branding and messaging.
- Track performance metrics to optimize content effectiveness and deliver measurable results for clients.
Marketing and Social Media Intern
Texas Southern University Ocean of Soul Marching Band
Houston
07.2021 - 05.2022
- Managed the social media presence for The Ocean of Soul Marching Band, producing engaging photo, video, and written content that boosted visibility and audience engagement.
- Created editorial calendars and coordinated cross-platform posting schedules to maintain a consistent and strategic online presence.
- Optimized band social media pages for maximum exposure, resulting in increased followers and stronger engagement rates.
- Collaborated with university departments to identify and highlight key members of the band and promote events.
- Designed eye-catching marketing materials including event flyers, promotional videos, and graphics using Adobe Creative Suite and Canva.
- Assisted in planning and promoting live performances and special appearances to expand community reach.
Photography & Media Consultant
Audubon Nature Institute
New Orleans
01.2019 - 06.2021
- Consistently ranked as the top-performing salesperson by exceeding daily and monthly revenue targets through exceptional guest engagement and persuasive sales techniques.
- Recognized for outstanding customer service, creating memorable experiences that encouraged repeat business and positive word-of-mouth.
- Captured and sold high-quality souvenir photographs to thousands of guests at events and attractions.
- Operated and maintained professional photography equipment, ensuring peak performance for each shoot.
- Managed point-of-sale transactions efficiently while balancing accuracy and speed in high-traffic environments.
- Applied creative composition techniques and post-production editing to enhance image quality and increase purchase conversions.
- Collaborated with team members to streamline workflow, reduce wait times, and improve the overall guest experience.
Education
Bachelor of Arts - Radio, Television & Film
Texas Southern University
Houston, TX05.2023
Skills
- Social media management
- Marketing
- Blogging
- E-commerce
- Social listening
- Analytics
- Google Ads
- Adobe Illustrator
- Adobe Photoshop
- Editing
- Adobe Premiere
- Driving
- Project management
- Hootsuite
- Photography
- Sales
- Video editing
- Marketing material designer
- Trade show expert (events)
- Brand management
- Social media strategy
- Digital advertising
- Marketing analytics
- Data-driven marketing
- Content creation
- Visual storytelling
- Communication skills
- Computer skills
- Management
- Shuttle driving
- Canva
- Vehicle maintenance
- Photo manipulation
- Final Cut Pro
- Social media management
- Organizational skills
- Filming
- Customer service
- Analysis skills
- Time management
- Adobe Lightroom
- Google Ads
- Facebook advertising
- Branding
- Video production
- Microsoft PowerPoint
- Digital marketing
- Search engine optimization
- Video editing
Personal Information
- Willing To Relocate: Anywhere
- Authorized To Work: US for any employer
References
References available upon request.
Timeline
Director of Communications and Marketing
Avree Custom Pools
01.2024 - Current
Digital Media Strategist/ Audiovisual
Southern University at New Orleans
01.2023 - 12.2023
Marketing and Social Media Intern
Texas Southern University Ocean of Soul Marching Band
07.2021 - 05.2022
Photography & Media Consultant
Audubon Nature Institute
01.2019 - 06.2021
Lead Photographer/Social Media Coordinator Freelance
Captured Waves Photography & Film
01.2015 - Current
Bachelor of Arts - Radio, Television & Film
Texas Southern University
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