Brandon T. Grachen
Dallas
Summary
Results-driven media professional with proven experience in strategic planning, campaign management, and market analysis. Strong focus on team collaboration and adaptability, ensuring seamless alignment with dynamic needs. Skilled in leveraging data-driven insights, optimizing media buys, and negotiating contracts to maximize ROI. Reliable and flexible, consistently delivering impactful results for clients and stakeholders.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Multi-Market Media Planner
TEGNA
09.2022 - Current
- Develop and execute cross-market media strategies to optimize engagement and advertising impact
- Collaborate across teams to develop data-driven media plans aligned with client goals
- Oversee multi-platform campaigns, managing budgets, placements, and performance
- Developed and integrated OTT/CTV Initiatives, aligning media plans with client streaming goals
Business Manager
Bisnow Media
07.2021 - 09.2022
- Stayed current on market trends to effectively serve clients and enhance marketing initiatives
- Identified needs, provided solutions, and addressed objections using consultative selling skills
- Built strategic customer relationships by understanding preferences and maintaining communication
- Exceeded targeted sales goals through continuous pursuit of new sales opportunities
Loan Review Specialist
Amerihome Mortgage Company
01.2021 - 07.2021
- Reviewed and refined all aspects of home purchase loans to ensure compliance with quality standards
- Trained in and developed proficiency with various software, including Encompass, AIQ, and Salesforce
- Achieved early promotion as the first part-time employee to transition to full-time
- Collaborated cross-functionally with development and leadership to enhance the review process
Education
Bachelor of Science - Business Administration
University of Missouri
Columbia, Missouri04-2021
Skills
- Media plans
- Project management
- Brand awareness
- Content strategy
- Research and analysis
- Lead development
Certification
Google Analytics
Leadership Experience
- University of Missouri — Chancellor’s Committee on Residence for Tuition Purposes
Undergraduate Representative | June 2020 – April 2021
Appointed to review and advise on student tuition residency cases referred by the registrar. Created a scholarship fund to improve financial accessibility for students from underrepresented backgrounds. Participated in focus groups to evaluate and recommend policy changes regarding student residency status. - University of Missouri — Chancellor’s Committee on Campus Recreation
Undergraduate Representative | January 2020 – January 2021
Collaborated on university recreation planning and COVID-19 response initiatives. Helped establish a $25,000 emergency grant fund for international students affected by the pandemic. Supported the coordination of on-campus concerts to enhance student life and campus culture.
Timeline
Multi-Market Media Planner
TEGNA
09.2022 - Current
Business Manager
Bisnow Media
07.2021 - 09.2022
Loan Review Specialist
Amerihome Mortgage Company
01.2021 - 07.2021
Bachelor of Science - Business Administration
University of Missouri
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