BRANDON HENDERSON
SLC,UT
Summary
Demonstrated expertise in consulting, specializing in forging impactful partnerships for rapidly expanding enterprises within the realms of Web3, SaaS, and entertainment. Instrumental in orchestrating strategic alliances with and on behalf of industry leaders such as Qualtrics, Bell, Overstock, Marvel, WME, CAA, and numerous others.
Overview
13
13
years of professional experience
Work History
Founder / Head of Partnerships & Production
Bird Mad, LLC
SLC, UT
01.2013 - Current
- Founded a trailblazing entertainment consulting company based in SLC
- Raised $400,000, opened a comedy club, and directed promotion for major comedy talent performing at venues like the Comedy Store, Carolines on Broadway, and the Delta Center.
- Served as executive producer and director for A Night at the Improv Broadway, an innovative improvised series showcased on DryBar Comedy's platform, now evolved into DryBar Unscripted. This venture, supported by industry luminary Colin Mochrie, has raised over $5 million, solidifying its status as the foremost provider of improv comedy globally.
- Managed local promotions for headline performances at the Delta Center, a premier venue boasting 20,000 seats, featuring acclaimed comedians like Tom Segura.
- Led consulting engagements to revitalize 80s IP Monster in My Pocket for the original producer of He-Man and the Masters of the Universe, orchestrating high-level discussions with key industry players such as Disney, Amazon, and Nickelodeon.
- Guided brand strategy initiatives for the publishing division of an indie film studio founded by the visionaries behind Yo Gabba Gabba! and Aquabats, leveraging their creative expertise to enhance market positioning.
- Crafted comprehensive brand documentation, treatment plans, and persuasive pitches for Animal Jam, the premier online game for children aged 7-11, fostering lucrative partnerships with major entities like Nickelodeon and Walmart.
- Pioneered the establishment of Boxcar Comedy Club, a distinguished venue that has hosted renowned acts including Tom Segura and Marlon Wayans. Spearheaded branding efforts and curated a distinctive theater experience to captivate audiences.
VP, Sales & Strategic Partnerships
Jambb
Boston, MA
01.2020 - 01.2023
- Co-founded a Web3 startup and helped raise a $3.5M seed round
- Facilitated partnerships with top-tier comedians and brands, worked with every major entertainment agency, and put more than $1M in the pockets of artists during the pandemic, when their main sources of income were on pause.
- Created what has become the standard contract split between comedians and tech partners for legacy content; where previously the tech side retained 5% of revenue, it now commands 20%.
- Part of a three-person fundraising team that secured a $3.5M seed round.
- Put more than $1M in the pockets of rising comedians in just six months by closing talent and negotiating contracts for four world-class comedy specials.
- Founding team member of a Web3 startup on a mission to transform the way entertainment content is consumed, distributed, and monetized.
- Solely responsible for soliciting new partnerships; created sales framework and pitch for an emerging technology in a brand new industry, effectively developing a value prop for a product that didn’t exist.
- Acquired a deep understanding of the Web3 landscape in order to explain it to agencies and talent, ideate on how to apply capabilities to each drop, and execute on multiple projects simultaneously.
- Secured relationships with every major talent agency, including WME, CAA, UTA, and ICM, penetrating a historically insular and stagnant industry and equipping agents to pitch Web3 to talent.
Head of Sales & Partnerships
Monikyr
Salt Lake City, UT
01.2014 - 01.2020
- Consulted for companies in the Web3, B2B SaaS, and healthcare space by securing key partnerships and developing global sales engines to accelerate growth and market presence.
- Led consulting engagements as interim head of sales and partnerships for the fastest-growing insurance software company in Canada, driving a remarkable 250% revenue surge through strategic partnerships, sales initiatives, and operational optimization.
- Provided hands-on guidance to a cohort of 12 budding sales representatives, focusing on aligning their efforts with key performance indicators, pipeline generation tactics, effective deal execution, and proficient contract negotiation techniques. This resulted in an outstanding 350% surge in pipeline growth and a remarkable 175% increase in revenue within just 6 months.
- Orchestrated the development of a comprehensive global sales enablement collateral engine for the largest independent health HSA custodian in the U.S., revamping the entire sales playbook from master sales decks to product collateral to maximize market impact.
- Served as interim VP of Sales & Partnerships for Nameless, a leading private web3 testing environment, contributing to its successful company sale by leveraging expert consulting strategies and industry insights.
Business Development Manager / Editor-in-Chief
Overstock
Salt Lake City, UT
01.2013 - 01.2014
- Directed a team of 20 people responsible for attracting and engaging 10 million customers daily.
- Responsible for daily homepage and email marketing sku sales reaching tens of millions of customers.
- Co-led creative for a multi-million-dollar Marvel partnership; pitches and personal relationship-building resulted in a nationwide advertising co-op.
- Conceptualized one of the most successful commercial campaigns in Overstock history, with heavy restraints on time and budget.
- Led a rebranding initiative that resulted in one of the highest website net promoter scores in company history.
Enterprise Sales Team Lead
Qualtrics
Provo, UT
01.2011 - 01.2013
- Pioneering marketing and sales lead at one of the fastest growing software companies in Utah.
- Helped develop early numbers tracking systems for daily sales expectations (calls, meetings, demos, etc) that built the revenue necessary to secure a $70M Series A from Sequoia and Accel Partners.
- Handpicked to co-lead hyper-growth hiring team due to proven leadership results; helped hire more than 200 new employees in less than one year by revamping and streamlining the hiring process.
- Founding team lead for the Canadian market; sold multi-year enterprise licenses to companies like Bell, Bombardier, Canadian Tire, Bank of Montreal, and others.
- Exceeded personal bookings and revenue goals by double digits every quarter of employment.
- Pod leader of the largest, most successful sales team in early Qualtrics history; met or exceeded eight consecutive quotas.
Education
Master of Fine Arts, Creative Writing -
University of Montana
01.2010
Bachelor of Arts, English -
Utah Valley University
01.2008
Skills
- Goal setting & forecasting
- Revenue opp identification
- Pitch development
- Vision articulation
- Networking & prospecting
- Objection management
- Negotiation & closing
- Referral partnerships
- Fundraising
- Salesforce, Zendesk, etc
Timeline
VP, Sales & Strategic Partnerships
Jambb
01.2020 - 01.2023
Head of Sales & Partnerships
Monikyr
01.2014 - 01.2020
Founder / Head of Partnerships & Production
Bird Mad, LLC
01.2013 - Current
Business Development Manager / Editor-in-Chief
Overstock
01.2013 - 01.2014
Enterprise Sales Team Lead
Qualtrics
01.2011 - 01.2013
Master of Fine Arts, Creative Writing -
University of Montana
Bachelor of Arts, English -
Utah Valley University
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