Brandon Kaleta
San Diego,CA
Summary
Dependable paid media strategist with a proven track record in increasing customer engagement/user bases through various mediums of full-funnel digital marketing. Experienced in developing marketing initiatives to boost conversions and providing clients with A/B testing data insights.
Overview
5
5
years of professional experience
Work History
Paid Media & Email Marketing Strategist
Camp Gravy
05.2023 - Current
- Redesigned company master pipeline on Excel
- Assisted $1 mil+ budget media buying/planning projects for clients on Meta/Google/TikTok/YT spaces through data analysis, generated client-facing reports
- Conducted influencer sourcing and communication for clients, including writing contracts
- Spearheaded internal email marketing campaign on Klaviyo involving email design/copywriting, campaign mgmt/domain set up, metric analytics & reports.
- Aided Figma app development on front/backend
Growth Marketing Intern
RippleMatch
01.2023 - 05.2023
- Formulated platform outreach strategies with team weekly
- Leveraged growth strategies and tools including social media, email marketing, presentations, and networking to grow awareness
- Assessed performance metrics to improve, change and/or help design new growth strategies
- Assisted in creating written, video and image content for marketing channels.
Marketing Research Analyst
Advantech GS Enterprises
05.2022 - 09.2022
- Devised top-of-funnel marketing strategy to boost engagement/following on LinkedIn, Facebook, Twitter, leading to 2x follower growth on LinkedIn
- Coordinated with CS specialists to create & administer Python/Java LinkedIn bots
- Forecasted & tracked social media analytics, gave weekly metrics reports to managers
- Delegated social media posting schedule as the marketing lead to a team of 3, cultivating niche DoD-focused content
- Assisted HR team with talent recruitment, creating and managing database on Excel
- Conceptualized company flyers and graphics primarily through Canva
Server
Pokewan
12.2018 - 08.2019
- Responsible for completing facility opening/closing checklists
- Constructed poke bowls to customer’s satisfaction
- Managed cash register and financial transactions, often by hand when technical issues arose
- Answered phone orders and coordinated with manager about complaints
Education
Bachelor of Business Administration - Marketing
Loyola Marymount University
Los Angeles, CA05.2023
Skills
- Klaviyo Deliverability Certified, Product Certified
- Content A/B and multivariate testing
- Mastery of various essential programs such as Excel, Access, Sharepoint, etc
- Proficiency handling data analytics software such as SPSS, analyzing consumer trends through Qualtrics/Typeform
- Experience administering and overlooking Java/Python bot scripts
- Experience developing websites/apps through WordPress, Figma, and other mediums
- Developed a complete marketing plan using self-procured data
- Copywriting/content management
Timeline
Paid Media & Email Marketing Strategist
Camp Gravy
05.2023 - Current
Growth Marketing Intern
RippleMatch
01.2023 - 05.2023
Marketing Research Analyst
Advantech GS Enterprises
05.2022 - 09.2022
Server
Pokewan
12.2018 - 08.2019
Bachelor of Business Administration - Marketing
Loyola Marymount University
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