Brandon Kelly
Brooklyn
Summary
Dynamic and results-driven Senior Account Executive with extensive experience in wholesale sales, account management, and business development across all tiers of distribution. Proven ability to build and nurture strategic customer relationships, drive revenue growth, and deliver profitable programs for retail partners. Adept at collaborating with cross-functional teams, analyzing market trends, and optimizing sales performance.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Jewelry Consultant
Superjeweler.com
02.2023 - Current
- Contracted to advise on Martha Stewart Jewelry Collection brand strategy and market positioning
- Identify buying and selling opportunities for fine jewelry, and develop brand identity for e-commerce D2C and private label brands
- Source and provide merchandise guidance for Bruno Magli Men's Jewelry Collection
- Optimize Superjeweler.com's e-commerce platform, marketing strategies, and customer engagement for maximum impact
- Provide merchandising guidance and category strategies for private label brands, increasing revenue by12%
- Deliver competitive market insights to enhance product assortments and retail pricing strategies
Director - Sales
Ralph Lauren Corporation
01.2023 - 01.2025
- Managed and expanded key wholesale accounts, resulting in a15% increase in revenue and enhanced market presence
- Built and maintained strategic partnerships by providing tailored product assortments and pricing strategies
- Prepared for customer meetings with in-depth analysis of style performance and suggested category assortments, driving reorder opportunities
- Liaised with design, sourcing, and customer service teams to ensure timely deliveries and customer satisfaction
Wholesale Director - Business Development
Focus Camera
01.2022 - 01.2023
- Led business development initiatives, achieving a30% increase in wholesale revenue
- Maintained an up-to-date order book, ensuring accurate order entry and timely customer communication
- Analyzed weekly sales performance to maximize in-season reorder opportunities, improving sell-through rates
Product Manager
Superjeweler.com
01.2018 - 01.2022
- Directed global marketing campaigns to boost customer acquisition and retention by 30% by leveraging direct marketing and creative tactics.
- Analyzed customer KPIs to merchandise curated assortments for ecommerce marketplace and retail partners, optimizing click-throughs for product visibility and efficiency.
- Established strategic product vision by managing merchandising and jewelry design processes, streamlining production resulting in a 15% decrease in chargebacks.
- Led marketing campaigns, increasing consumer retention 10% by focusing on direct-to-consumer strategies with Amazon and Walmart.
Senior Auction Buyer Manager
Worthy Inc.
01.2018 - 11.2019
- Strengthened customer relationships through data-driven negotiations, contributing to a30% increase in auction bids
- Maintained a keen understanding of the competitive landscape and price points, enhancing the company’s market position
- Conducted vendor PowerPoint presentations to drive sales of50 million through data-driven consultations
Global Account Director & Supply Sales Manager
Rapaport Group
01.2015 - 01.2018
- Managed a global portfolio, achieving $167 million in sales revenue
- Implemented a robust monitoring system for sales team performance, enhancing CRM system utilization
- Traveled to accounts as necessary to maintain strong customer relationships and gain market insights
Education
Post-Graduate - Business Administration And Management
University of Pennsylvania
Philadelphia, PennsylvaniaBachelor of Science - Business/Communications
Tennessee State University
Nashville, TennesseeGraduate Certificate - Diamond Grading And Appraisal
Gemological Institute of America
New York, New YorkSkills
- Strategic Business Development
- Sales Strategy Development
- Inventory Management and Merchandising
- Online Retail Strategy
- Sales Forecasting
- International Market Sales
- Inventory Management
- Inventory Sales
- Marketing
- Strategic Merchandise Planning
- Advanced Excel Skills
- Strategic Planning
- Power BI
- Product Development
- Retail Business Growth
- Sales Strategy Development
- SQL Proficiency
- Client Relationship Management
- Wholesale Operations
Certification
- Diamond Grading and Appraisal - Gemological Institute of America
- INSIDE LVMH Certificate Creation & Branding, Operations & Supply Chain - LVMH
Affiliations
Fort Greene Association - Board Member - Brooklyn, NY
Timeline
Jewelry Consultant
Superjeweler.com
02.2023 - Current
Director - Sales
Ralph Lauren Corporation
01.2023 - 01.2025
Wholesale Director - Business Development
Focus Camera
01.2022 - 01.2023
Product Manager
Superjeweler.com
01.2018 - 01.2022
Senior Auction Buyer Manager
Worthy Inc.
01.2018 - 11.2019
Global Account Director & Supply Sales Manager
Rapaport Group
01.2015 - 01.2018
- Diamond Grading and Appraisal - Gemological Institute of America
- INSIDE LVMH Certificate Creation & Branding, Operations & Supply Chain - LVMH
Post-Graduate - Business Administration And Management
University of Pennsylvania
Bachelor of Science - Business/Communications
Tennessee State University
Graduate Certificate - Diamond Grading And Appraisal
Gemological Institute of America
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