Brandon King
Summary
Accomplished business development leader specializing in e-commerce, brand partnerships, and sales strategy. Proven track record of driving revenue growth, launching new business categories, and managing impactful partnerships. Led the development of TikTok's Local-to-Local collectibles category, growing it into a billion-dollar sector within its first year. Expert at optimizing market presence for renowned brands including Disney, Hulu, Funko, Netflix, and Barnes & Noble. Skilled in strategic initiatives, cross-functional team leadership, and fostering innovation in digital commerce. Proficient in business development and social media strategy.
Overview
11
11
years of professional experience
Work History
Business Development Lead
TikTok
01.2025 - Current
- Leading business development efforts to drive strategic growth initiatives
- Managing high-level partnerships and expanding revenue streams
- Overseeing a team to implement business expansion strategies
Senior Business Development Manager
TikTok
03.2024 - 01.2025
- Developed and executed high-impact business strategies to scale revenue
- Onboarded 750 new sellers in 2024 and launched 375 new accounts with sales
- Strengthened partnerships with key clients and stakeholders
- Led cross-functional teams to enhance market presence
- Worked with key accounts, including Disney, Hulu, Funko, Netflix, and Barnes & Noble, to drive business growth and strategic collaborations
Business Development Manager
TikTok
06.2023 - 03.2024
- Launched the new Local-to-Local category in US operations for collectibles, growing it into a billion-dollar category within the first year
- Managed business development initiatives to increase revenue opportunities
- Identified new growth areas and optimized sales strategies
- Built relationships with brands to drive engagement and adoption
Account Manager
TikTok
03.2023 - 06.2023
- Managed key accounts and developed strategies to optimize performance on the TikTok platform
- Collaborated with brands to enhance their engagement and reach on TikTok
- Provided insights and recommendations based on data analytics to drive campaign success
- Assisted in implementing marketing initiatives to increase brand visibility
Account Executive
Popshop Live
03.2021 - 03.2023
- Drive new sales acquisition using Zendesk, overseeing the full sales cycle
- Develop and expand outbound sales by identifying influential and emerging brands
- Manage onboarding and product implementation, ensuring adoption and optimization
- Establish, track, and report on revenue growth and show performance metrics
- Analyze market trends and adjust sales strategies accordingly
- Maintain a deep understanding of e-commerce marketplaces and Shopify integration
- Remote
Marketing Manager, Customer Experience & Sales
The Scion Group LLC
11.2018 - 03.2021
- Led a high-energy team of 15, ensuring revenue goals, customer experience expectations, and brand standards were met
- Developed marketing strategies, including event planning, cross-promotional events, and brand partnerships
- Created and executed social media campaigns using SOCI, Sprout Social, Chatmeter, and Hootsuite
- Monitored customer satisfaction (CSAT) via Qualtrics to enhance client engagement
- Analyzed KPIs to identify growth opportunities and implemented new sales strategies
Marketing Manager
The Scion Group LLC
01.2018 - 11.2018
- Successfully turned around a community facing major reputation and revenue challenges
- Increased revenue by over $1 million within a year
- Hired, onboarded, and managed a team of 10-20 employees
- Developed and maintained relationships with universities, organizations, and clients
- Managed a $300,000 annual marketing budget for branding, promotions, and events
Social Media Marketing Representative
The Scion Group LLC
08.2014 - 12.2017
- Created and optimized social media campaigns to drive engagement
- Managed social media accounts across multiple platforms
Education
Bachelor of Science (BS) - Public Relations & Political Science
Texas State University
San Marcos, TX01.2017
Associate Degree - Mass Communication/Media Studies
Northwest Vista College
San Antonio, TX01.2014
Skills
- Cross-functional team leadership
- Team mentoring
- Account management
- Lead development
- Social media marketing
- Brand positioning
- Event management
- Content strategy
Timeline
Business Development Lead
TikTok
01.2025 - Current
Senior Business Development Manager
TikTok
03.2024 - 01.2025
Business Development Manager
TikTok
06.2023 - 03.2024
Account Manager
TikTok
03.2023 - 06.2023
Account Executive
Popshop Live
03.2021 - 03.2023
Marketing Manager, Customer Experience & Sales
The Scion Group LLC
11.2018 - 03.2021
Marketing Manager
The Scion Group LLC
01.2018 - 11.2018
Social Media Marketing Representative
The Scion Group LLC
08.2014 - 12.2017
Bachelor of Science (BS) - Public Relations & Political Science
Texas State University
Associate Degree - Mass Communication/Media Studies
Northwest Vista College
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