Summary
Overview
Work History
Education
Skills
Websites
Work Availability
Quote
Timeline
41
Brandon Lacanaria

Brandon Lacanaria

Leander

Summary

Driven and motivated Sales Engineer with exceptional consultative sales skills to help customers solve technical problems. Works in tandem with sales, support, and engineering teams to exceed customer expectations for functionality, cost-effectiveness and successful system rollout. Offering strong work ethic and track record of building loyal customer relationships.

Overview

12
12
years of professional experience

Work History

Pre/Post Sales Support Solutions Engineer

Huddly
12.2021 - 03.2024
  • Spearheaded successful sales revenue growth by exceeding targets through personalized client presentations and engaging product demos. This resulted in 30% increase in monthly revenue and 15% boost in customer retention
    Contributed to supporting the launch of a Partner Program which resulted in signing up 650+ partners. During this I launch I provided training, consultation and technical support to all 650+ net new partners. Delivered exceptional customer service by providing white glove enterprise services to all enterprise and fortune 500 companies
    Collaborated closely with product management teams to identify essential features for product development roadmaps
    Contributed to 6+ product launches by providing crucial inputs during development stages and led post-launch support as needed
    Transformed and streamlined processes within customer support. Implemented JIRA Service Management
    which improved reseller and customers experience.
    Assisted support team by generating 200+ tickets for end customers, assisted with 30+ escalations, and generated 20+ engineering tickets.
    Served as lead Sales Engineer at industries AV events such as InfoComm and Enterprise Connect. Assisted with booth setup and tech configuration.

Business Development Representative

Cloudflare
03.2020 - 12.2021
  • Developed strategic partnerships with key industry players in Healthcare, Education, E-Commerce and Fintech, expanding Cloudflare's reach to new market segments. This resulted in securing 30 new clients within 3 months.
  • Conducted thorough competitive analysis to position Cloudflare's solutions as the most effective choice.
  • Developed compelling value propositions tailored to specific industry challenges, resulting in 20% win rate against competitors.
  • Drove significant growth in Canadian customer acquisition through targeted outreach and self-serve sales strategies, exceeding targets by 25%

Global Support Engineer

Lifesize
01.2018 - 03.2020
  • Delivered exceptional customer support by diagnosing and resolving technical problems encountered while using Lifesize video conferencing products (hardware, software, and cloud-based services). This involved remotely accessing customer systems, analyzing logs, and providing step-by-step troubleshooting guidance.
  • Collaborated with engineering teams to investigate and resolve software and hardware defects.
  • Analyzed, identified, and resolved complex network problems involving combination of hardware, software, power, and communications issues.
  • Developed advanced knowledge of TCP/IP protocols utilized in VOIP communications in SIP and H.323

Sales Development Representative

Lifesize
08.2017 - 01.2019
  • Qualified inbound lead (chat, phone, and marketing emails) and converted leads to opportunities which contributed to 300k per quarter in closed net new opportunities.
  • Used consultative sales approach to understand customer needs and recommend relevant offerings which grew business sales by 80% in 6 months through effective cross-selling.
  • Drove team revenue totals by bringing in over three million dollars in sales opportunities
    Implemented new business model by generating Maintenance Renewal reports which contributed to $1M within 3 months.

Technical Support Engineer

Lifesize
12.2015 - 08.2017
  • Diagnosed and resolved complex technical problems related to Lifesize video conferencing hardware, software, and integrations.
  • Enhanced customer satisfaction by resolving complex technical issues promptly and effectively. Resolved 95% of customer technical issues within first contact, exceeding company targets by 30%.
  • Delivered exceptional customer service, maintained high customer satisfaction rating of 110%. Achieve highest NPS Score multiple quarters in a row.

Product Support Specialist

Compass Learning
10.2011 - 11.2015
  • Broke down and evaluated user problems using test scripts, personal expertise and probing questions
  • Worked productively together with sales and engineering departments to resolve customer issues
  • Documented all transactions and support interactions in system for future reference and addition to knowledge base
  • Created support documentation that empowered and enabled user community to extend skills, leverage system features and find resolutions to questions without intervention from support team
  • Processed over 2000+ support requests received over 2 years for technical assistance on wide range of issues related to Odyssey and Time4Learning

Education

Some College (No Degree) - Software Engineering

Austin Community College
Austin, TX

High School Diploma -

Leander High School
Leander, TX
2010

Skills

  • Customer Retention
  • Atlassian Suite: JIRA and Confluence
  • CRM Software: Salesforce
  • TCP/IP
  • HTML
  • CSS
  • SQL
  • Azure
  • Consultative Sales Techniques
  • Sales Support
  • Client Relations
  • Customer Account Management
  • Adobe Suite: Lightroom, Photoshop, Premiere

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

"Jack of all trades, master of none, but oftentimes better than master of one"
William Shakespeare

Timeline

Pre/Post Sales Support Solutions Engineer

Huddly
12.2021 - 03.2024

Business Development Representative

Cloudflare
03.2020 - 12.2021

Global Support Engineer

Lifesize
01.2018 - 03.2020

Sales Development Representative

Lifesize
08.2017 - 01.2019

Technical Support Engineer

Lifesize
12.2015 - 08.2017

Product Support Specialist

Compass Learning
10.2011 - 11.2015

Some College (No Degree) - Software Engineering

Austin Community College

High School Diploma -

Leander High School

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Brandon Lacanaria