Brandon Lipinski

• Created and posted content to multiple social media platforms in real time during games.
• Applied current editing and photography tools to tell great stories.
• Created dynamic graphics and pieces to increase website and social media traffic.
• Implemented strategies and tactics to grow followers on social media channels.
• Developed original content using social listening and independent sources.

-Introduced instagram reels to the organization and quadrupled engagement

-Captured, edited, and posted content on game days in a very quick manner

-ran social media accounts where I held contests to keep fans at the game engaged.

-worked closely with graphic designer to create real time graphic highlights for socials during games.

-learned strategies to gain digital reach and turn followers into customers

-ran as cuppie in the cuppie dash

-Captured all of my own photos and video to edit and post during showcases and events

-Optimized social media content for maximum engagement and reach.

-Captured videos and pictures during winter showcases for the twitter and instagram accounts of PBR

-worked closely with and learned from the director of social media operations at PBR, Alex Stefanelli

• Mentored new hires, resulting in stronger staff development and increased productivity.
• Monitored participant workflow and behaviors throughout training process.
• Maintained organization of documents, materials and equipment.
• Mastered the art of rolling burritos