Brandon Marucci
Chatham,NJ
Summary
Highly organized and detail-oriented professional with a laser focus on executing plans and achieving goals. A creative thinker who thrives in a team environment and consistently delivers results. Constantly seeks innovative solutions to evolve and exceed expectations.
Overview
13
13
years of professional experience
Work History
Senior Manager Content Strategy
Verizon
Basking Ridge, NJ
07.2023 - 09.2024
- Developed and executed innovative content strategies for various channels, such as web, social media, and emails.
- Researched and identified target audiences to guide content direction.
- Collaborated with stakeholders to establish content goals and objectives.
- Identified cross-promotion opportunities across various channels and mediums.
- Developed streamlined end-to-end processes to optimize efficiency and enhance collaboration among cross-functional teams.
- Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Developed and implemented editorial calendars to facilitate the prompt delivery of content pieces.
- Performed detailed analyses of marketing campaign performance, showcasing key metrics and insights.
- Managed relationships with internal and external vendors, agencies, and content partners.
- Proposed creative ideas to engage followers with different content types and formats.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
Product Development Manager
Verizon
New York, NY
09.2017 - 07.2023
- Directed cross-functional teams to meet set product development targets through design, testing & launch.
- Spearheaded multiple product development initiatives, projects, and responsibilities.
- Led brainstorming and ideation sessions for product development.
- Created timelines for each phase of the product development process to effectively develop product roadmaps, feature sets, and release plans.
- Collaborated with stakeholders across the organization to define product requirements.
- Identified process improvement opportunities throughout product development cycle.
- Conducted competitive analysis for new product differentiation.
- Effectively tracked progress towards identified KPIs.
- Utilized user research to inform decision making for product development.
- Created unique problem-solving strategies to tackle complex challenges promptly.
- Delivered progress updates and presented marketing strategies to senior management as well as stakeholders.
- Managed relationships with vendors and external partners for product development projects.
- Collaborated with marketing team to develop impactful messaging strategies.
- Developed strong collaborative relationships with engineering teams across different time zones and countries.
- Resolved conflicts between different departments during development cycles.
- Documented best practices for future reference by team members.
- Provided guidance, performance evaluation and skill enhancement to team members during projects.
- Designed and implemented marketing strategies in accordance with corporate objectives and market trends.
- Enhanced personnel skill sets by providing mentorship to the marketing team in both individual and group settings.
- Led Development team in the creation of a CMS tool for video product utilization.
Affiliate Marketing Manager
Music Choice
New York, NY
03.2012 - 06.2017
- Developed end-to-end programs leading to a 30% increase in ad sales revenue and 40% higher viewer engagement.
- Created effective advertising strategies encompassing online channels, social media platforms, live experiences, prints ads and more.
- Developed integrated Ad Sales and Marketing strategy to secure off-channel media and promotional inventory with corporate and local affiliate support.
- Utilized partnerships to enhance integration of products across multiple platforms (VOD, web, app, social media & digital).
- Demonstrated excellent abilities in developing and nurturing strong client relationships, as well as prospecting new contacts to establish connections.
- Conducted industry trend analysis to proactively exceed competitors.
- Analyzed campaign performance metrics including impressions, views, and conversions to identify areas for improvement.
- Organized and executed marketing events to showcase products and services.
- Delivered marketing strategy updates to upper-level management.
Education
Bachelor of Arts - Radio And Television Broadcasting
Montclair State University
Montclair, NJ05-2003
Skills
- Product Development
- Strategic Planning
- Cross Functional Leadership
- Requirements Gathering
- Product Vision and Strategy
- Data-driven decision-making
- Competitive Analysis
- Roadmap development
- KPI Tracking
- Project Management
Affiliations
- Volunteer with 2 different dog/animal rescue organizations
- Volunteer Baseball coach
References
References available upon request.
Timeline
Senior Manager Content Strategy
Verizon
07.2023 - 09.2024
Product Development Manager
Verizon
09.2017 - 07.2023
Affiliate Marketing Manager
Music Choice
03.2012 - 06.2017
Bachelor of Arts - Radio And Television Broadcasting
Montclair State University
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