Brandon McCray
Houston,TX
Summary
Dynamic marketing specialist and digital content producer with extensive experience in multimedia production, brand strategy, and audience engagement. Proficient in developing innovative marketing solutions that drive social media traffic, enhance brand visibility, and generate revenue. Skilled at leveraging media platforms, digital marketing tools, and creative direction to produce compelling content and foster audience growth.
Overview
5
5
years of professional experience
Work History
Marketing Specialist | Radio Host
HipHopStreets
08.2021 - Current
- Developed, managed, and executed online marketing campaigns for diverse clients, boosting brand awareness and engagement by over 30%
- Designed and implemented social media strategies to increase account traffic and user interaction
- Produced and hosted weekly radio shows, contributing unique perspectives and an energetic personality that increased listenership
- Curated music for live shows, combining trending tracks with classic hits to maintain high audience retention
Production Manager
Horseman Sam LLC
05.2021 - 09.2021
- Oversaw production schedules, coordinated team members, and managed logistics for multimedia content creation
- Spearheaded cross-functional collaboration with clients and artists, delivering engaging content that aligned with branding objectives
Guest Experience Associate
House of Blues / LiveNation
05.2019 - 06.2021
- Delivered exceptional service in various roles including food service, bar support, and security, ensuring high-quality guest experiences
- Trained new team members on guest interaction standards and company protocols, fostering a welcoming environment that increased customer satisfaction
Education
Master of Arts - Mass Communication
Texas Southern University
Houston, TX05-2025
Bachelor of Arts - Entertainment & Recording Industry Management
Texas Southern University
01.2017
High School Diploma -
Germantown High School
01.2017
Skills
- AVID Pro Tools
- FL Studio
- Ableton Live
- Adobe Creative Cloud
- Social media analytics
- Email marketing
- Brand strategy
- Photography
- Event coordination
- Creative direction
- Social media management
Websites
Accomplishments
- Formulated a successful partnership between HipHopStreets and TSU ERM Alliance, expanding reach and engagement for both entities.
- Established a streamlined artist database, transforming it into a profitable revenue stream and attracting partnerships with industry stakeholders.
- Launched a weekly music release calendar with email blasts reaching over 100,000 subscribers, significantly boosting brand visibility.
- Initiated internship programs in collaboration with academic institutions, securing opportunities for aspiring professionals in the multimedia industry.
Technicalskills
AVID Pro Tools, FL Studio, Ableton Live, Adobe Creative Cloud, Social media analytics, Email marketing, Brand strategy, Photography, Event coordination, Creative direction, Social media management
Timeline
Marketing Specialist | Radio Host
HipHopStreets
08.2021 - Current
Production Manager
Horseman Sam LLC
05.2021 - 09.2021
Guest Experience Associate
House of Blues / LiveNation
05.2019 - 06.2021
Master of Arts - Mass Communication
Texas Southern University
Bachelor of Arts - Entertainment & Recording Industry Management
Texas Southern University
High School Diploma -
Germantown High School
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