BRANDON MIDDLETON
WINEBOW
Irvine,CA
10
years of professional experience
Results-driven Winebow Chain Sales Professional with expertise in developing sales teams and executing retail strategies. Trained and onboarded new representatives while managing expanded territory responsibilities during organizational changes. Experienced in leading diverse teams of 15-50 employees across retail and hospitality sectors.
Work History
Off-Premise Chain Sales Consultant
2 Years 10 Months- Led hands-on training and onboarding for approximately 5-6 new sales representatives, coaching chain account execution, buyer relationships, supplier priorities, and territory responsibilities.
- Adapted to organizational restructuring and evolving brand priorities while covering two territories for one year, ensuring strong retail execution and achieving sales contest recognition.
- Lead hands-on training and onboarding for approximately 5-6 new sales representatives, coaching chain account execution, buyer relationships, supplier priorities, and territory responsibilities.
- Drove product distribution, shelf placement, displays, and promotional programs in collaboration with buyers, suppliers, and Winebow teams.
- Track orders, account opportunities, sales performance, and forecasts to inform territory priorities and execution.
General Manager
1 Year 9 Months- Managed 20-25 employees, coordinating staffing and daily operations to ensure service execution and adherence to operating standards.
- Coached and developed employees, organized schedules, and enforced accountability for performance and customer experience improvements.
- Oversaw inventory and purchasing processes for wine and spirits, implementing service initiatives and promotions that enhanced repeat business.
GM / Food & Beverage Manager
1 Year 1 Month- Led 40-50 employees across departments, aligning merchandising, replenishment, inbound logistics, and order fulfillment to enhance operational efficiency.
- Coached team members on execution standards and customer service, fostering a culture of workplace safety and productivity.
- Directed store operations, aligning teams, processes, and priorities to support guest experience and business goals.
- Led hiring, scheduling, and performance coaching to maintain staffing readiness and accountability across departments.
- Monitored sales, inventory, and merchandising execution to improve product availability and operational consistency.
Manager
4 Years 4 Months- Supervised approximately 15-20 employees after promotion from kitchen staff; managed daily operations, employee training, inventory, purchasing, and financial reconciliation.
- Directed daily restaurant operations, ensuring consistent service standards and kitchen coordination.
- Scheduled staff assignments, balancing labor coverage with peak guest demand.
- Trained team members on food safety, preparation procedures, and customer service expectations.
Education
Certificate - Photography & Filmmaking
High School Diploma
Skills
Field Sales Coaching
New-Rep Onboarding
Team Leadership
Chain Account Execution
Territory Planning & Forecasting
Supplier Collaboration
Retail Merchandising
Buyer Relationships
Time management
Objection handling
Customer relationship management
Accomplishments
- 2024 — Rookie of the Year, California Chain Division — Winebow.
- 2025 — Sales Representative of the Year, California Chain Division — Winebow.
- 2026 — Spirits Sales Representative of the Year — Winebow.
Personal Information
Title: CHAIN SALES & FIELD LEADERSHIP | WINE & SPIRITS
Timeline
Off-Premise Chain Sales Consultant
WINEBOW
01.2024 - CurrentRead More
General Manager
BRISTOL FARMS / VIAGGIO PIZZERIA
04.2022 - 01.2024Read More
GM / Food & Beverage Manager
TARGET
03.2021 - 04.2022Read More
Manager
FRESH BROTHERS PIZZA
11.2016 - 03.2021Read More
Orange Coast College
Certificate from Photography & Filmmaking
Read More
University High School
High School Diploma
Read More