Summary
Overview
Work History
Education
Skills
Timeline
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Brandon Miller

Monroe

Summary

Professional marketing expert with extensive experience in marketing strategy development, campaign execution, and analytics. I utilizes data-driven insights to optimize marketing efforts and improve ROI with a proven track record of creating engaging content that resonates with target audiences and drives brand growth.

Overview

7
7
years of professional experience

Work History

Marketing Specialist

SBD Automotive
11.2019 - Current
  • Develop and lead social media content creation and promotional strategies which lead to 30% increase in overall followers & 40% increase in follower engagement.
  • Assist global sales teams by monitoring inbound leads through marketing channels and providing detailed activity reports leading to a 15% increase in new client acquisition.
  • Lead digital branding and website content creation by managing cross-team communications with global offices to ensure on-brand and professional assets are created and used for both main company profiles and regional offices.
  • Coordinate and organize industry networking events with budgets of $35,000+ and lead promotion, invitation tracking and follow-ups for C-Suite and senior level guests.
  • Manage and track marketing analytics from both paid and organic campaigns on social media, Google and other digital platforms to effectively track ROI and creating detailed reports for review.
  • Create, organize and develop weekly e-mail newsletter sent to 10,000+ global subscribers.
  • Manage notifications of new products and services for all local and global customers, leading to a 10% increase in new product sales.

Marketing Coordinator

Energy Design Service Systems (EDSS)
03.2018 - 11.2019
  • Designed new logos and artwork for use on all company sales and marketing materials.
  • Tracked client progression through CRM system (Hubspot) as well as created Newsblasts and Blog posts using Hubspot software.
  • Designed websites and landing pages using multiple hosting platforms and content management systems including Bluehost, GoDaddy, Wordpress, and Joomla.
  • Implemented Google AdWords campaigns along with advertising strategies on Yelp, Facebook, Instagram, and Snapchat to increase brand awareness and promote product.
  • Created personalized company marketing proposals for potential clients or government invited bids to showcase the company’s services and benefits.
  • Developed online social media marketing campaigns that effectively increased brand awareness which led to a 22% increase in traffic to online stores and ordering portals.
  • Performed tasks central to program progress, including quoting, scheduling, budgeting/ accounting, and resource management.

Education

Bachelor of Business Administration - Marketing and Finance

The University of Toledo
Toledo, OH
05.2017

Skills

  • Marketing analytics & SEO for multi-channel campaigns
  • Website development including (Bluehost, Wordpress, Wix)
  • Marketo, Hubspot and other marketing automation platforms
  • Customer research and satisfaction reporting
  • Social media management
  • Microsoft Office and Adobe Creative Suite including Illustrator, Photoshop and Premier
  • Market trend analysis
  • Branding & strategic planning

Timeline

Marketing Specialist

SBD Automotive
11.2019 - Current

Marketing Coordinator

Energy Design Service Systems (EDSS)
03.2018 - 11.2019

Bachelor of Business Administration - Marketing and Finance

The University of Toledo

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Brandon Miller