Brandon Na
SEO Director
Seattle,WA
Summary
Brandon is a Senior Digital Market leader with over 17 years’ experience leading small to large teams, strong business acumen, management of multiple projects in highly complex organizations. He has strong analytical skills in interpreting web analytics data, formulating conclusions, developing strategies based on analysis and experience with web analytics/technology application. Brandon has a demonstrated history of leading SEO & PPC campaigns with a focus on client conversions and maximum keyword visibility. He will be a great asset to any organization. Proactive and achievement-oriented SEO Director bringing 17+ years of marketing and leadership experience with special emphasis helping Ecommerce, Education & Startup clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
31
31
years of professional experience
Work History
SEO Director
Electriq Marketing
11.2022 - 05.2024
- Oversaw the SEO & SEM Operations for $10mm-$100mm+ ARR High Growth ECommerce Websites
- Established SEO & SEM channel KPI’s and drove execution to achieve quarterly and annual targets supporting overall agency needs
- Worked with cross-functional stakeholders across product, web development, design, content, and executive teams to pursue SEO & SEM goals
- Revamped and re-established the SEM department to complement the SEO benefits to clients
PRINCIPAL & FOUNDER
SEATTLE ORGANIC SEO
01.2010 - Current
- Founded & managing Seattle’s Premier SMB Business SEO & SEM agency focused on energizing startups to perform Utilize primarily search engine optimization, but also search engine marketing (PPC) and other strategies including email marketing, social media, affiliate, email & display marketing channels Retained the #1 organic position for key phrases 'Seattle SEO' and 'SEO Seattle' for 11+ years Positioned 2 startups in very competitive phrases right before selling for $500 million & $50 million respectively
SR SEO ANALYST III
SINCRO DIGITAL (formerly CDK GLOBAL)
01.2017 - Current
- Managed the Digital Marketing efforts of the 4th Largest Automotive Group in the United States As well as 7 other leading Automotive Groups and their Dealerships w/ Digital Marketing Totaling 27 dealers Generating 260% increases in organic traffic within 2 years of start of managing the Jim Hudson Automotive Group Produced significant organic search marketing growth (+42% 2020 vs 2019, +74.9% YoY 2019 vs
- 2018) Lead multiple cutting-edge studies/projects focusing on conversions and keyword visibility Won company's internal Startup Idea competition 'Idea-a-thon' w/ cutting edge Marketing 'Visibility Calculator'
Program Manager to Director Capacities
Amazon To Less Well Known Brand Startups
09.1993 - 01.2017
- Served in mostly technical and marketing program management capacities for FAANG level organizations (Amazon, Expedia & DoubleClick/Google)
- Led the growth of a Korean educational startup to 1400%+ growth in 3 years as the 2nd in charge; the company had 16 schools, ~7000 students and I was in charge of 140+ staff when I resigned
- Built 2 smaller organizations to very profitable six figure ARRs and managed hundreds of people along the way
Education
BACHELOR OF ARTS, COMMUNICATIONS AND THE BUSINESS LEADERSHIP PROGRAM -
UNIVERSITY OF PUGET SOUND
WEB TECHNOLOGY ESSENTIALS CERTIFICATE FOCUSING ON JAVASCRIPT, PERL, ASP & XML - undefined
UNIVERSITY OF WASHINGTON
Skills
Strategy Development & Implementationundefined
Additional Successes
For close to a dozen years, I've been optimizing companies from small individual professional proprietorships to companies worth billions of dollars. Beyond starting one of Seattle's most efficacious SEO agencies, I've also served as a CMO, fractional CMO and the lead SEO for organizations generating in the low millions to again in the billions. Most recently, I managed the SEO efforts of the US's 4th largest automotive group for 3 years. In that time, I managed their second largest external portfolio of dealer sites growing 42% Year over Year after generating 74.9% organic growth the year before. Before that, I also helped a Seattle startup gain the visibility to exit for $500 million USD.
Additional Successes:
Top SEO Agency in Seattle since 2010; #1 for top terms sought after
Created a self-sustaining agency from 2010 from a budget of $50 USD
Garnered page 1 exposure for one of the most competitive gambling terms helping co sell for $500 Mill USD
Contributed to billions of dollars of market cap for #5 Automotive Group in the US via SEO
Supported a Windows Replacement Company go from a 7 digit to 8 digit grossing business in 3+ years
Advised and bred Seattle’s Next Top SEO agency through a partnership
612%+ Organic growth in 6 mos of a startup from May 2021 (1356 MAUs) to Aug 2021 (8303 MAUs)
Tools Skills Set
- Google Search Console & Bing WMT
- SearchMetrics, BrightEdge & Conductor
- Google Ads Search Professional Certification
- Salesforce, Hubspot
- Google Analytics & Tag Manager
- Screaming Frog, DeepCrawl
- Bing SEO Analyzer, SpyFu
- SEM Rush, Ahrefs, Moz Pro
- Omniture (now Adobe Analytics)
- SERPStat, BuzzSumo, AuthorityLabs
- Confluence, Jira, & Tableau
- Mangols SEO Tools Suite
- Google Suite, Microsoft Office
- BrightLocal, WhiteSpark
Timeline
SEO Director
Electriq Marketing
11.2022 - 05.2024
SR SEO ANALYST III
SINCRO DIGITAL (formerly CDK GLOBAL)
01.2017 - Current
PRINCIPAL & FOUNDER
SEATTLE ORGANIC SEO
01.2010 - Current
Program Manager to Director Capacities
Amazon To Less Well Known Brand Startups
09.1993 - 01.2017
BACHELOR OF ARTS, COMMUNICATIONS AND THE BUSINESS LEADERSHIP PROGRAM -
UNIVERSITY OF PUGET SOUND
WEB TECHNOLOGY ESSENTIALS CERTIFICATE FOCUSING ON JAVASCRIPT, PERL, ASP & XML - undefined
UNIVERSITY OF WASHINGTON
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