Summary
Overview
Work History
Education
Skills
Volunteer Experience
Timeline
Generic

Brandon Parry

Los Angeles,CA

Summary

Marketing storyteller with a passion for growing brands and achieving marketing objectives. Over 8 years of advertising, strategy, account management, and vendor partnerships experience. Success in planning, executing, and optimizing full-funnel campaigns across all business sizes.

Overview

8
8
years of professional experience

Work History

Senior Media Director | Media Director

Media Matters Worldwide
Los Angeles, USA
10.2021 - Current
  • Plan full-funnel and ABM demand engines to generate leads, increase databases, and grow pipeline
  • Collaborate with team to build strategies across awareness, consideration, and demand objectives
  • Audit and test user journeys for optimal customer experiences, engagement, and sales
  • Mentor and build relationships with teammates for training, collaboration, and career growth
  • Remain compliant and educated with evolving industry trends, regulations, and global laws
  • Construct and evolve processes to streamline timelines, ensure accuracy, and improve performance
  • Measure brand health via ad effectiveness and brand studies to increase awareness and consideration
  • Manage multi-million dollar budgets across dozens of partners and multiple clients

Media Director

Media Matters Worldwide
Los Angeles, USA
10.2021 - 01.2024
  • Research competitor landscape to organize SWOT analyses and improve share of voice
  • Build relationships with B2C & B2B brands to understand their goals and strengthen partnerships
  • Coordinate with partners to create media proposals, negotiate rates, and study emerging trends
  • Measure brand health via ad effectiveness and brand studies to increase awareness and consideration
  • Manage multi-million dollar budgets across dozens of partners and multiple clients

Associate Director, Accounts | Media Account Supervisor | Sr. Account Manager

Just Global
Emeryville, USA
01.2017 - 01.2021
    • Lead multiple cross-functional teams, including search, creative, social, programmatic, and analytics
    • Strategize and plan with internal team and clients to help achieve overall marketing goals
    • Analyze data and build campaign reports showcasing results, optimizations, and recommendations
    • Collaborate with executive team on forecasting, company process, culture, events, and projects
    • Manage and plan global, multi-million-dollar campaigns for B2C and B2B companies
    • Negotiate media buys and brainstorm campaign tactics with media partners to achieve goals

Education

Bachelor of Science - Marketing

San Francisco State University
San Francisco, CA
05.2014

Bachelor of Science - Marketing

San Francisco State University
San Francisco, CA
01.2014

Skills

  • Digital Media
  • ABM
  • Social Media Marketing
  • Content Development
  • Microsoft
  • Email Marketing
  • Marketing Analytics
  • Media Buying
  • 6Sense
  • Demand Generation

Volunteer Experience

Bay Area Advertising Relief Committee, 01/01/19, Present, Marketing + DEI Co-Chair

Timeline

Senior Media Director | Media Director

Media Matters Worldwide
10.2021 - Current

Media Director

Media Matters Worldwide
10.2021 - 01.2024

Associate Director, Accounts | Media Account Supervisor | Sr. Account Manager

Just Global
01.2017 - 01.2021

Bachelor of Science - Marketing

San Francisco State University

Bachelor of Science - Marketing

San Francisco State University
Brandon Parry