Brandon Raudenbush
Wellington,FL
Summary
Marketing Coordinator / Content Creator
With over 15 years of experience in the eSports and gaming community, including a strong background as a content creator, I bring 5+ years of expertise in marketing. I have worked closely with NBA 2K during my time at the NBA and am currently contributing to the success of Electronic Arts, College Football and Madden franchises. Throughout my career, I’ve built a large network of high-profile content creators and professionals in the field. A team-first individual, I prioritize building strong connections with colleagues to drive collaborative success and achieve shared goals.
Overview
2026
2026
years of professional experience
Work History
Social Production Coordinator
Electronic Arts
Orlando, FL
08.2024 - Current
- Provided hands-on support during peak production periods, assisting teams in meeting tight deadlines.
- Coordinated with production team to support productivity targets and deadline management.
- Monitored and tracked progress of all production tasks for on-time delivery.
- Coordinated communication between departments, fostering a collaborative work environment.
- Produced and presented bi-weekly sentiment reports on College Football 25, utilizing in-depth research to analyze and highlight both positive and negative aspects of the game. Provided valuable insights to guide potential changes and improvements throughout the season.
- Developed and scheduled weekly social media posts to unveil various content programs throughout the year on @EASPORTS_CUT, ensuring consistent engagement and strategic content distribution.
Marketing Coordinator
National Basketball Association (NBA)
New York
02.2022 - Current
- Developed/Executed CRM strategy for over 200,000 daily subscribers that had an open rate of 30%
- Executed A/B testing for CRM and Paid Media
- Created season long marketing campaigns to engage and draw interest from fans
- Executed Paid Media approach of $2,000,000 to help drive tune in and social audience
- Created NBA 2K League Takeover Day: 'NBA 2K League Takeover Day is an in-game activation inside NBA 2K to help drive awareness of the NBA 2K League season to everyday player base of NBA2K
- Created and designed apparel for NBA 2K League Takeover Day which garnered 76,000 transactions in one day (+7,226% in daily transactions)
- Set strategy for in-game NBA 2KL apparel that increased total transactions from 35,000 to 500,000 from 2022 to 2024 (+655%)
- Assisted on 'Become a Pro Seies': Become a Pro Series is a in-game activation that was used to identify talent for the NBA 2K League
- Become a Pro Series increased player participation from 101,000 players to over 510,000 players (+404%)
- Helped manage and create content series for partners such as AT&T, Snickers, and Wilson
- Increased 2KL exposure within the community, grow tune-in and add value for partners
Professional Esports Player
National Basketball Association (NBA)
03.2017 - 08.2022
- Worked seasonally with the Cleveland Cavaliers, Memphis Grizzlies, Orlando Magic, and Philadelphia 76ers
- Won 2019 Fan Engagement award with the Orlando Magic
- Carried out partnership activations with Rocket Mortgage, Orlando Health, Elgato, Papa John's, Hot Pocket's and more.
Twitch Partner
Live-streaming Service
- Company Overview: Twitch Partner | Influencer
- Built a community and following of over 50,000 people
- Acquired several marketing and brand deals
- Utilized platform to generate profits
- Twitch Partner | Influencer
Facebook Partner
Live-streaming Service
01.2021 - 12.2021
- Company Overview: Facebook Partner | Influencer
- Obtained one-year $75,000 streaming deal with the Facebook platform from recognition of previous performance and engagement with Twitch
- Facebook Partner | Influencer
Education
A.A. - Business Marketing
Saint Thomas University
Miami, FL01.2016
Skills
- Building Collaborative Networks
- Effective Leadership
- Strategic Brand Development
- Competitor-Oriented Team Strategy
- Collaborative Team Development
- Responsibility for Deliverables
- Strategic Marketing Analysis
- Proficient in Photoshop, Excel, and Word
- Content Creation Expertise
- Social Media Management
Accomplishments
- Founder of iBall Empire, An Esports Organization centered around NBA 2K and content creation. Consisting of 30+ active members, which include professional players, content creators, design team, and business ops team. The combined membership following surpasses 300,000+ people.
- Helping Others, Created a following of over 70,000 people on Twitter and utilized the platform to spread positivity.
Personal Information
Title: Marketing Coordinator / Content Creator
Content Creation
- Twitch Partner, Live-streaming Service | Influencer, Built a community and following of over 50,000 people., Acquired several marketing and brand deals. Utilized platform to generate profits.
- Facebook Partner, Live-streaming Service | Influencer, 01/01/21, 12/31/21, Obtained one-year $75,000 streaming deal with the Facebook platform from recognition of previous performance and engagement with Twitch.
Timeline
Social Production Coordinator
Electronic Arts
08.2024 - Current
Marketing Coordinator
National Basketball Association (NBA)
02.2022 - Current
Facebook Partner
Live-streaming Service
01.2021 - 12.2021
Professional Esports Player
National Basketball Association (NBA)
03.2017 - 08.2022
Twitch Partner
Live-streaming Service
A.A. - Business Marketing
Saint Thomas University