Brandon Renaud
Methuen,MA
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing digital marketing strategies. Entrepreneurial mindset, who is a fast learner and can efficiently wear multiple hats. Achieves consistent success with excellent time management, attention to detail and proactive campaign tracking.
Overview
4
4
years of professional experience
Work History
Social Media Manager
Drive Success Media
09.2023 - Current
- Increased customer engagement through social media. (4x CTR of the industry standard for all clients.)
- Create User Generated Content, copywriting and editing content. As well as manage a content calendar of each client.
- Manage and send clients weekly performance updates of active campaigns, alongside content recommendations and goals.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Develop marketing content such as blogs, promotional materials, and advertisements for social media.
- Manage brand relations and collaborate with other businesses in the industry to reach untapped audiences.
Digital Marketing Specialist
Straumann Group
10.2021 - Current
- Drove 24% year-to-year growth of social media channels through adept use of content strategies, A/B testing, and engagement tactics.
- Executed over 175 successful email marketing campaigns, showcasing a wide variety of audience dynamics and campaign optimization.
- Utilized Facebook and LinkedIn ad managers to launch and optimize over 45 social ad campaigns, resulting in notable increases in conversion rates and cost-effectiveness.
- Established and managed community relationships across 16 social channels spanning the United States and Canada, significantly enhancing brand loyalty and driving customer engagement.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Managed campaign spreadsheets with performance analytics on every paid channel (Google ads, Social media ads, LinkedIn, boosted social media posts), as well as organic social media, and email performances.
Vice President of Marketing
Long Bay Capital, LLC
04.2020 - 10.2021
- Co-founded a successful commercial finance broker company, providing equipment financing solutions to thousands of clients
- As well as led a team of marketing professionals, providing strategic guidance, and promoted a high-performing culture
- Identified marketing trends and conducted in-depth analysis of digital marketing campaigns using tools such as Google Analytics and social media analytics, providing data-driven insights as well as recommendations for campaign optimization
- Developed compelling marketing content, managed social media pages and launched highly effective ad campaigns on Instagram, Facebook, Twitter, TikTok and LinkedIn, resulting in increased brand exposure and consistently generated hundreds of quality leads per campaign
- Generated high-quality B2B leads through strategic marketing and advertising initiatives, including the creation of customized landing pages, online lead forms
- Ensured website optimization by performing weekly updates and implementing SEO plugins to improve website rankings on Google and other search engines, resulting in increased organic traffic and lead generation.
Education
Bachelor of Science in Business Administration & Bachelor of Science in Sports Management - Management
Merrimack College, Girard School of Business
North Andover, MA05.2020
Skills
- Proficient in copywriting, graphic design, video editing, social media content (Instagram reels, TikTok, static social graphics, YouTube shorts), budget management, web design, Canva, iMovie, HubSpot, WordPress, SAP
- Analytics and Reporting
- Community Engagement
- Knowledge of rebranding a global company (performed work on the website and social media channels)
- Effective at customer service, customer interaction and customer escalation handling
- Excellent understanding to optimizing social ad managers to boost engagement and lead to more conversions
- Great communication skills with customers, team members, vendors, internal and external parties
- Organized, task-oriented, reliable team member
- Great leadership characteristics; calm and collected, level-headed, passionate about work
- Strong teamwork, team building and team management skills
- Knowledge of commercial finance and equipment leasing principles
Timeline
Social Media Manager
Drive Success Media
09.2023 - Current
Digital Marketing Specialist
Straumann Group
10.2021 - Current
Vice President of Marketing
Long Bay Capital, LLC
04.2020 - 10.2021
Bachelor of Science in Business Administration & Bachelor of Science in Sports Management - Management
Merrimack College, Girard School of Business
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