Summary
Overview
Work History
Education
Skills
Leadership Training
Websites
Timeline
Generic

Brandon Rich

Encinitas,CA

Summary

Dynamic executive with 15+ years dedicated to transforming lifestyle consumer brands. Proven success in global go-to-market strategy, business development, account management, and sales leadership, with oversight of up to $130 million in annual revenue. A collaborative leader who brings an authentic, purpose-driven approach to team building and brand growth. Passionate about circular product innovation that delivers commercial success while minimizing environmental impact.

Overview

21
21
years of professional experience

Work History

Principal

B. Rich Consulting
San Diego, CA
01.2015 - Current
  • Mentored social entrepreneurs and young leaders from Latin America, Africa, and Russia through the San Diego Diplomacy Council and U.S. State Department, with a focus on brand storytelling and circular economy strategy.
  • Directed the strategic rollout of an award-winning beverage startup into 700+ Target stores across five prime markets; managed seven distributors and oversaw DSD operations.
  • Restructured a sustainable Hawaii-based footwear brand to secure seed funding; built and led a U.S. mainland team to expand retail partnerships with PacSun, Urban Outfitters, and key independents.

Co-Founder & President

Journeymen
San Diego, CA
08.2015 - 01.2020
  • From concept to launch, built an award-winning natural body care brand recognized with a Vimeo Staff Pick and spotlighted by GQ as the next best natural deodorant.
  • Pioneered the first natural deodorant distributed by trendsetting lifestyle retailers including PacSun, Ace Hotel, Urban Outfitters, and Deus Ex Machina.
  • Collaborated with Birchbox to launch Journeymen DTC subscription platform, while securing national visibility through Birchbox x Walgreens concept stores in key U.S. markets.

Reef Director of Sales, US & Americas

Reef (VF Corporation)
San Diego, CA
01.2012 - 04.2014
  • Responsible for all sales revenue related to the Reef HQ P&L which entailed US wholesale, Canada subsidiary, Mexico subsidiary, Latin America Distributors, APAC Distributors, and eCommerce.
  • Restructured U.S. wholesale operations to optimize channel performance through a data-informed product segmentation strategy tailored to evolving consumer profiles, resulting in 10 to 15 percent annual growth with sustained profitability.

Reef Redemption Co-Founder & Board Member

Reef
San Diego, CA
02.2005 - 04.2014
  • Collaborated with a small committee to establish Reef's sustainability program, promoting sustainable product innovation and nonprofit partnerships while contributing over $400K to environmental and humanitarian initiatives.

Reef Director of Sales, Americas & eCommerce

Reef (VF Corporation)
San Diego, CA
01.2011 - 01.2012
  • Drove 25% organic growth across the Americas and launched Mexico and Canada subsidiaries, contributing $4.5 million in incremental revenue.
  • Launched www.reef.com adding $4 million in incremental revenue at 78% margin.

Reef International Sales Manager, Americas

Reef (VF Corporation)
San Diego, CA
11.2007 - 01.2011
  • Led five-year strategic planning and contract negotiations while managing distribution partnerships across Latin America and Canada to drive long-term regional growth.

Reef International Territory Manager

Reef (VF Corporation)
San Diego, CA
01.2006 - 10.2007
  • Elevated annual sales by 15% while managing eight distributors and over 1,200 retail doors across Canada, Caribbean, and Latin America to enhance brand reach and retail execution

Reef International Coordinator

Reef (VF Corporation)
San Diego, CA
02.2005 - 01.2006
  • Managed logistics and distributor operations across Europe, Africa, and the Caribbean.

Marketing & Sales Coordinator

CNL Investment Group
San Diego, CA
01.2004 - 01.2005
  • Supported client communications and portfolio distribution for real estate investment trusts.

Education

Bachelor of Science - International Business, Minor in Logistics

College of Charleston
Charleston, SC
05-2001

Master of International Business -

Bond University
Australia

International Studies -

Universidad de Sevilla
Spain

Skills

  • Team building and leadership
  • Go-to-market strategy
  • Sales and account management
  • Business development
  • Profit and loss management
  • Brand storytelling
  • Sustainability innovation
  • Circular economy
  • Retail merchandising
  • Customer acquisition strategies
  • International expansion
  • Strategic planning

Leadership Training

  • VF Leadership Institute, One of 40 global VF executives selected to participate in a competitive strategy program; developed and presented a five-year growth plan for The North Face in China.
  • VF Max, Invited to collaborate with VF global brand presidents and coalition leaders in immersive case challenges at West Point, applying military strategy and leadership principles to modern business alongside senior U.S. Army officers.

Timeline

Co-Founder & President

Journeymen
08.2015 - 01.2020

Principal

B. Rich Consulting
01.2015 - Current

Reef Director of Sales, US & Americas

Reef (VF Corporation)
01.2012 - 04.2014

Reef Director of Sales, Americas & eCommerce

Reef (VF Corporation)
01.2011 - 01.2012

Reef International Sales Manager, Americas

Reef (VF Corporation)
11.2007 - 01.2011

Reef International Territory Manager

Reef (VF Corporation)
01.2006 - 10.2007

Reef Redemption Co-Founder & Board Member

Reef
02.2005 - 04.2014

Reef International Coordinator

Reef (VF Corporation)
02.2005 - 01.2006

Marketing & Sales Coordinator

CNL Investment Group
01.2004 - 01.2005

Bachelor of Science - International Business, Minor in Logistics

College of Charleston

Master of International Business -

Bond University

International Studies -

Universidad de Sevilla

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