Brandon Rickner

In my current role as an SEO Specialist at a niche agency focusing on addiction and mental health centers, I manage the SEO needs of over 50 clients. My responsibilities include orchestrating effective link-building strategies to boost domain authority, conducting comprehensive monthly reporting to track and analyze performance, and enhancing Experience, Expertise, Authoritativeness, Trustworthiness (E-E-A-T) through meticulous on-page and technical SEO optimizations. I ensure that each client's website is not only visible but also resonates credibility and relevance in the competitive landscape of mental health and addiction care.

In my role as an SEO Associate, I partnered with internationally recognized brands to significantly enhance their online presence and search engine rankings. By developing tailored SEO strategies that aligned with each brand's unique goals and market position, I conducted in-depth website analyses and competitive benchmarking to understand and capitalize on market trends. My approach involved executing focused keyword research to identify high-value terms, and implementing targeted content optimization to bolster relevance and engagement. Collaboratively integrating these strategies with broader marketing objectives, I consistently monitored campaign performance, delivering actionable insights for ongoing refinement and success.

As an SEO Specialist focused on legal firms, I spearheaded comprehensive strategies that significantly boosted online visibility and client acquisition rates. My approach included conducting detailed keyword research and competitive analysis to target high-value opportunities specific to the legal sector. I optimized on-page content and metadata with a focus on legal terminology, ensuring maximum search engine relevance and ranking. Additionally, I managed robust link-building campaigns and fostered relationships with authoritative legal websites, enhancing domain authority and referral traffic. In collaboration with content creators, I contributed to the development of engaging, SEO-friendly articles and blog posts that addressed legal queries and highlighted our clients' expertise. My routine involved analyzing website performance using tools like Google Analytics and SEMrush, enabling me to make informed, data-driven decisions for continual SEO improvement. Keeping abreast of the latest search engine updates and SEO best practices, I ensured our clients consistently outperformed their competitors in search rankings.