Brandon Ruetsch
Princeton,NJ
Summary
Seasoned start-up CSM with 6 years of experience in training and retaining top accounts, maintaining strong relationships with clients, and improving sales and revenue. A quick learner and innovator at heart with an ability to maximize the systems and software used everyday to increase the client experience and company efficiency.
Overview
7
7
years of professional experience
Work History
Customer Success Manager
Amplemarket
San Francisco, CA
05.2023 - Current
- Leading the CS and Product relationship to streamline the customer voice, identify quick wins, and provide continuous updates back to the CS team.
- Created dashboards in Vitally via SFDC, Segment, and HighTouch integrations to create better visibility on usage and identify upsell opportunities.
- Created automated playbooks in Vitally to re-engage customers, ask for feedback, and facilitate G2 reviews.
- Managed a total of 60-70 clients totaling an ARR of $1M
- Developed a deep understanding of email systems, deliverability, cold outbound, CRM integrations, and other sales engagement tools (Apollo, Outreach, Salesloft)
- Interview and train newer members of the CS team.
- Working alongside Marketing and Product to update our University to allow for more scaled enablement across users
- Provide full-cycle implementation from onboarding, training, adoption, support, and renewal.
- Created an automated system which loops Product in during the customer life-cycle which allows time for meaningful product improvements prior to renewal.
Senior Account Manager, Mid-Market
Stacker Media
Jersey City, NJ
09.2021 - 12.2022
- Instrumental in establishing, documenting, and implementing account management processes, procedures, and software.
- Acted as the main POC between publishers and brands
- Retained and managed a book of business totaling $1.5M
- Proactively lead the expansion, upsell and renewal process for top strategic accounts assigned to my book of business
- Exceeded renewal goal by 147% resulting in +$1M guaranteed revenue.
- Built out a renewal playbook and client-facing FAQ site which resulted in a 16% increase in our renewal rate, increased adoption rates, and decreased overall churn.
- Championed multiple cross-team initiatives that increased revenue, productivity, and collaboration.
- Lead the full-cycle of client communications from onboarding to renewal acting as the main point of contact for client insights, reporting, concerns, and new product updates
- Ensured Customer Success by understanding their needs and acting as a trusted advisor.
- Cultivated deep relationships with customers, vendors, and co-workers to facilitate a productive, trustworthy, and fun working environment
Enterprise Account Manager
Malka Media
Jersey City, NJ
03.2021 - 09.2021
- Cultivated creative video campaigns alongside our creative team for name-brands such as J&J, Walmart, Amazon, Deloitte, and JP Morgan.
- 50/50 Hunter/Farmer Mentality- Actively prospecting while tending to current book of business
- Act as the main point of contact between the client and our internal creative team
- Increased revenue by cultivating and securing new accounts while providing value-added services to existing clients.
- Immersed myself in client brand identities and best practices (J&J, Walmart, Deloitte, Amazon) to deliver detailed project briefs to internal creative team.
- Proactively created and pitched new project decks to existing clients
- Acted in a Producer/Project Manager capacity. Assembling teams and overseeing proper workflow to finish projects on-time and under budget.
Key Account Manager & Team Lead
Colossus Media Group
Eatontown, NJ
07.2019 - 03.2021
AmplemarketMalkaSalesLoftHighTouchSmartSheet
- Increased company bottom line revenue by 50% by introducing new sales scripts and prospecting tools.
- Managed a team of 5 people to execute account marketing strategy (Graphic Designer, Web Developer, Content Manager, Campaign Manager, Videographer)
- Managed and mentored team of two account executives.
- Highest producing Account Executive in the Company's 5 year history- $250K of new business in my first year
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign effectiveness to clients.
- Managed web-based demand generation campaigns by collaborating with internal channels to develop brand consistency and best practices.
- Utilized platforms such as Google Analytics, MOZ, Hootsuite, Keyword Planner, Facebook Business Manager, Slack, Monday.com and Seamless.AI on regular basis.
- Developed online marketing strategies for Retail, SMB, and Ecommerce businesses.
Chief Operating Officer/Founder
Primalife Health Group
Boulder, CO
03.2017 - 01.2019
- Procured sourcing and supply Chain channels
- Assessed the logistics of manufacturing and distribution to ensure proper delivery date to buyer's and retailers
- Managed company social media content + 3 other local businesses
- Utilized tools such as SalesForce and Hubspot as CRMs
- Headed new business development and prospecting through cold calling, "door knocking", and partnerships with local fitness studios.
- Closed deals up to $25k
- Expanded the business into 8 Natural Grocer locations across the West Coast
- Accrued $225k worth of revenue within the first 18 months of operation
- Developed a referall program that accounted for 25% of new orders generating $50k.
Education
Digital Marketing Professional - Digital Marketing
Digital Marketing Institute
Dublin, Ireland02.2021
Some College (No Degree) - Political Science
University of Colorado At Boulder
Boulder, COAssociate of Science - Business Administration
Brookdale Community College
Lincroft, NJ05.2015
Skills
- CRM (Salesforce, Pipedrive, Hubspot, Copper)
- CSM Software (Gainsight, ChurnZero, Vitally)
- Project Management Software (Mondaycom, Notion, SmartSheet)
- Customer Relationship Building
- Training and Mentoring
- Customer training
- Documentation Development
- Asset Development
- Cross-team project management
- Strong presentation skills
- Account Strategy Planning
- Renewal Strategy Implementation
Timeline
Customer Success Manager
Amplemarket
05.2023 - Current
Senior Account Manager, Mid-Market
Stacker Media
09.2021 - 12.2022
Enterprise Account Manager
Malka Media
03.2021 - 09.2021
Key Account Manager & Team Lead
Colossus Media Group
07.2019 - 03.2021
Chief Operating Officer/Founder
Primalife Health Group
03.2017 - 01.2019
Digital Marketing Professional - Digital Marketing
Digital Marketing Institute
Some College (No Degree) - Political Science
University of Colorado At Boulder
Associate of Science - Business Administration
Brookdale Community College
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