Brandon Schoepfel
Orchard Park,NY
Summary
Multimedia and marketing professional with over 10 years of experience in digital marketing, content production, and campaign execution. Experienced in managing large-scale creative projects and executing cross-channel marketing initiatives. Demonstrated success in driving audience growth, enhancing brand visibility, and achieving measurable results through both paid and organic initiatives.
Overview
8
8
years of professional experience
Work History
Multimedia Specialist
Goldberg Segalla LLP
02.2023 - Current
- .Lead all photo and video operations for a national law firm with 500+ attorneys across multiple offices
- Managed and coordinated external videographers, photographers, and animators for large-scale, multi-office productions, ensuring cohesive branding and messaging.
- Oversaw firm visual assets, organizing, editing, and distributing across marketing channels to enhance brand visibility.
- Coordinated and managed attorney headshots nationwide, collaborating with photographers and internal stakeholders to maintain brand consistency.
- Serve as the sole point of contact for all multimedia needs across the firm.
Co-Founder
Look Twice Media
07.2021 - Current
- Own and operate a full-service media and marketing company, managing client relationships, strategy, and execution to drive client satisfaction and retention.
- Planned and executed paid advertising campaigns across Meta and Google platforms, optimizing for cost-efficient traffic and engagement to maximize campaign effectiveness.
- Developed and executed campaign strategies that have increased client's yearly sales by over 25%.
- Managed social media accounts end-to-end, overseeing content creation, posting, and analytics to enhance audience engagement and visibility.
Digital Marketing Specialist
Ruby-Gordon Home
07.2022 - 12.2022
- Developed and executed PPC campaigns across Meta Ads and Google Ads.
- Supported website updates to maintain an up-to-date product library.
- Created multimedia content (video, photo, graphics) to support brand growth and engagement.
- Wrote scripts and developed advertising concepts for TV and radio to enhance brand messaging.
- Led production process, overseeing pre-production, shooting, editing, and delivery to ensure timely project completion.
Photojournalist
WHEC
12.2017 - 02.2021
- Responded to breaking news and crime scenes daily, delivering accurate and compelling coverage under tight deadlines.
- Crafted engaging storytelling content that informed and captivated viewers.
- Conducted on-camera interviews to gather crucial information for compelling news stories.
- Produced and edited impactful video content for NY Emmy-winning evening newscast.
Education
Associate's Degree - Visual Communications
Monroe Community College
Rochester, NY05-2015
Skills
- Social media strategy
- Paid advertising (Meta & Google Ads)
- Video production & editing
- Photography & photo Editing
- Content creation & strategy
- Motion graphics & animation
- Project management
- Client relations
Websites
Timeline
Multimedia Specialist
Goldberg Segalla LLP
02.2023 - Current
Digital Marketing Specialist
Ruby-Gordon Home
07.2022 - 12.2022
Co-Founder
Look Twice Media
07.2021 - Current
Photojournalist
WHEC
12.2017 - 02.2021
Associate's Degree - Visual Communications
Monroe Community College