Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
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Brandon Shaw

Brandon Shaw

Chicago,IL

Summary

Dynamic sales leader with a proven track record at C.A. FORTUNE, managing $75M in revenue across 20 clients. Expert in strategic sales and relationship building, I drive growth through innovative go-to-market strategies and cross-functional collaboration, consistently exceeding targets and enhancing brand visibility in competitive markets.

Overview

8
8
years of professional experience

Work History

Sr. Sales Manager

C.A. FORTUNE
Chicago, IL
03.2024 - Current
  • Currently, I manage $75M in total revenue across 20 emerging brand clients within club, mass, natural, and regional independent channels.
  • Identify white space, and create go-to-market sales strategies for clients.
  • Retailers include Hy-Vee, Meijer, Target, Walmart, Sam's Club & Costco
  • Utilize syndicated data (Spins/Nielsen) to help brands align and execute sales strategies, while identifying new areas of opportunity.
  • Cultivate and manage relationships with retail buyers across major grocery chains, ensuring strong product placement and sales performance.
  • Collaborate with a team of 6 Account Managers to execute tailored client sales strategies for specific retailers in various regions
  • Develop and present customized sales and promotional strategies to clients, ensuring alignment with retailer objectives and client trade spend goals.
  • Analyze extensive data to help clients make strategic decisions, and identify opportunities and trends that align with the brand.
  • Represent client brands at industry trade shows, enhancing brand awareness, and driving new business opportunities.
  • Collaborated with KeHE and UNFI category managers and account managers to execute new growth opportunities.
  • Developed sales strategies to enhance customer engagement and drive revenue growth.

Director of Sales

ZeroCarb LYFE
Evansville, IN
01.2022 - 03.2024
  • Increased revenue from $100k in FY 2022 to $4.2M by end of FY 2023
  • Launched product in Grocery, Natural, Club (Costco) and Mass channels Frozen Pizza and Salty Snacks
  • Managed and expanded Natural & Conventional grocery accounts across the U.S., leading a team of 2 Internal sales reps, along with 20 broker sales reps in retail and foodservice
  • Created a go-to-market sales strategy, launching new products in the Frozen Pizza and Salty Snack categories.
  • Launched in Sprouts, Fresh Thyme, Kroger, and regional launches at Whole Foods and COSTCO
  • Added 10 distributors in foodservice, achieving over 750 new points of distribution across military, hospital networks, and restaurants
  • Monitored distributor data and revenue regularly to ensure UNFI and KeHE goals were consistently exceeded, while maintaining a profitable P&L
  • Developed an A-to-Z sales process to drive sustainable, long-term growth, implementing a tailored internal CRM for pipeline and sales reporting
  • Worked regularly with R&D teams to ensure quality was maintained, while presenting new consumer & retailer specific data to maximize new product decisions
  • Created and executed retailer-specific promotional plans, leveraging data to drive annual sales strategies while managing trade spend goals
  • Delivered regular brand pitches to retailers, distributors, investors, and vendors, both virtually and in person
  • Partnered with Marketing, Finance, and Supply Chain teams to align and execute retail plans and product launches

National Account Manager

Atlas Companies
Chicago, IL
01.2018 - 01.2022
  • Lead sales team of 15 people to train on robotics and implementation of automated equipment solutions
  • Top 5 sales person in FY 2020 and 2021 company-wide
  • Consulted Jet.com (Walmart) and Amazon on implementation of robotics and automated solutions

Education

Bachelor of Science - Sports Management

Southern Indiana University

Skills

  • Sales Leadership
  • Team Management
  • Strategic Sales
  • Multi-Channel Sales
  • Prospecting
  • Cross-Functional Collaboration
  • Connection and Relationship Expert

Accomplishments

  • Revenue Growth Achievement: $100K to $4.2M in 24 months at ZeroCarb LYFE
  • Distribution Expansion Experience opening all UNFI and KEHE DC's
  • Retail Sector Launch Success: Launched several items at Sprouts, Fresh Thyme, Meijer, Whole Foods, Mariano's and more!

Timeline

Sr. Sales Manager

C.A. FORTUNE
03.2024 - Current

Director of Sales

ZeroCarb LYFE
01.2022 - 03.2024

National Account Manager

Atlas Companies
01.2018 - 01.2022

Bachelor of Science - Sports Management

Southern Indiana University

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Brandon Shaw