Brandon Sidney
Longmont,CO
Summary
I like to think of myself as a marketer who happens to be good at sales—or maybe a salesperson with a marketing degree who refuses to let it go. Either way, I’ve spent my career bridging the gap between understanding customers and closing deals.
I started in marketing, diving deep into consumer behavior, branding, and strategy, but quickly realized that sales is just marketing with faster results and more conversations. Now, I combine both skill sets to create meaningful connections, drive revenue, and help businesses solve real problems.
Whether it's crafting a compelling message, identifying customer pain points, or navigating complex deals, I take a strategic and consultative approach—because selling without understanding your audience is like fishing without bait (and I’m not here to waste time casting into empty waters).
Overview
7
7
years of professional experience
Work History
National Account Executive
Impulsify/365 Retail Markets
10.2022 - Current
- Supported the transition of Impulsify during its acquisition by 365 Retail Markets by adapting to new processes and collaborating with cross-functional teams to maintain continuity in client relationships and sales operations.
- Manage and grow national partnerships with hospitality management companies, hotel brands, and ownership groups across the U.S.
- Oversee top-performing enterprise accounts with large property portfolios, ensuring consistent performance, communication, and strategic alignment for growth.
- Drive new business through consultative sales strategies, leading discovery calls, solution presentations, and proposal development.
- Own the full sales cycle from lead generation to contract execution, closing $700K+ in revenue across multiple verticals.
- Deliver customized self-service retail solutions that streamline operations, reduce labor costs, and increase ancillary revenue for hospitality clients.
- Coordinate cross-functionally with onboarding, customer success, and implementation teams to ensure smooth client launches and long-term satisfaction.
Digital Marketing Manager
Impulsify
03.2022 - 10.2022
- Collaborated directly with the CEO to develop and execute comprehensive marketing strategies that elevated brand visibility and supported revenue growth.
- Created and launched targeted campaigns across digital channels including social media, email, paid ads, video content, and tradeshows.
- Produced engaging multimedia content tailored for hospitality and real estate audiences, increasing online engagement and lead generation.
- Led planning, promotion, and creative execution for national trade shows and industry events, including booth design, messaging, and follow-up strategy.
- Contributed to company publications, blogs, and case studies by developing compelling content and collaborating on design to support product storytelling.
Marketing Manager
IPoint Technologies
11.2021 - 03.2022
- Managed digital marketing accounts for a diverse portfolio of small and large businesses in the Fort Collins area, tailoring strategies to fit each client's goals.
- Executed and optimized multi-channel advertising campaigns across Google Ads, Facebook, and LinkedIn to drive engagement, lead generation, and ROI.
- Designed and implemented SEO strategies to improve search engine rankings and increase organic traffic for client websites.
- Created and executed targeted email marketing campaigns, including content development, audience segmentation, and performance analysis.
- Served as a primary point of contact for clients, providing regular reporting, performance insights, and strategic recommendations to enhance their digital presence.
Marketing Manager
Constant Contact
08.2020 - 08.2021
- Managed a portfolio of clients, delivering full-service digital marketing solutions including social media content, paid ads, email campaigns, SEO, and website design.
- Developed customized marketing strategies based on client goals and industry trends, ensuring consistent brand messaging across all platforms.
- Designed and executed targeted email campaigns using Constant Contact's platform to drive customer engagement and conversion.
- Created and scheduled social media content and ads across major platforms, optimizing for reach, engagement, and lead generation.
- Conducted SEO audits and implemented on-page and off-page SEO tactics to improve clients' organic visibility and website traffic.
Marketing Manager
Isolate Extraction Systems
03.2018 - 08.2020
- Developed and executed multi-channel marketing strategies to promote industrial CO₂ extraction systems across various botanical industries.
- Created technical content, case studies, and digital campaigns to educate target markets on the benefits and applications of CO₂ extraction technology.
- Managed all digital marketing initiatives including paid search (Google Ads), SEO, social media, and email marketing to drive qualified leads and grow brand awareness.
- Collaborated closely with the sales and engineering teams to align marketing materials with product capabilities and client pain points.
- Oversaw website content strategy, optimizing for lead generation, technical accuracy, and search engine visibility.
- Designed and produced tradeshow booth assets, brochures, and video content to support in-person events and virtual demos.
Education
Bachelor of Science - Business Marketing
University of Northern Colorado
Perth, AustraliaBachelor of Science - Business Marketing
University of Northern Colorado
Greeley, CO05-2016
Skills
- Enterprise Account Management
- Sandler Sales Methodology
- Strategic Prospecting & Pipeline Development
- C-Suite & VP-Level Relationship Building
- Solution-Based Selling
- Contract Negotiation & Closing
- Account Growth & Retention
Timeline
National Account Executive
Impulsify/365 Retail Markets
10.2022 - Current
Digital Marketing Manager
Impulsify
03.2022 - 10.2022
Marketing Manager
IPoint Technologies
11.2021 - 03.2022
Marketing Manager
Constant Contact
08.2020 - 08.2021
Marketing Manager
Isolate Extraction Systems
03.2018 - 08.2020
Bachelor of Science - Business Marketing
University of Northern Colorado
Bachelor of Science - Business Marketing
University of Northern Colorado
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