Summary
Overview
Work History
Education
Skills
Interests
Work Availability
Quote
Timeline
Hi, I’m

Brandon C. Smith

Sales And Marketing Representative
Winfield,IL
Brandon C. Smith

Summary

Highly experienced Sales Marketing Representative for exemplary team-building and project oversight skills. Gifted at working with all types of personalities. Performance history of developing strong collaborative relationships and delivering impressive results.

Overview

15
years of professional experience
4
years of post-secondary education

Work History

American Medical Association
Chicago, IL

Digital Marketing Specialist
05.2021 - Current

Job overview

  • Optimized the set-up, scheduling, testing, proofing with internal stakeholders, and deployment of over 10 million dynamic content-driven email campaigns, resulting in a 20% increase in email open rates and a 15% increase in click-through rates
  • Utilized various strategies and industry best practices to streamline processes and improve campaign performance, resulting in a 5% increase in retention rates, a 10% increase in customer joins, a 5% increase in win-backs, and a 10% increase in renewal rates
  • Conducted thorough data analysis and implemented data-driven changes to target and engage with potential members more effectively, resulting in a 15% increase in lead generation and a 10% increase in membership conversions
  • Collaborated with the creative team to develop visually appealing and informative email campaigns that drove engagement and conversions, resulting in a 25% increase in email engagement and a 10% increase in membership conversions
  • Conducted A/B testing to optimize campaign performance and improve email effectiveness, resulting in a 10% increase in email conversion rates and a 5% reduction in email unsubscribe rates.

The Joint Commission
Oak Brook, IL

Marketing Operations Specialist
09.2019 - 04.2020

Job overview

  • Increased lead acquisition by 25% by optimizing traffic on multiple Google Ads campaigns with a $1,000 monthly budget for each segment, resulting in a total of 500 new leads generated
  • Collaborated with the sales team to develop and execute 10 highly successful webinars using Go-To-Webinar as the host, resulting in 500 new leads and a 20% increase in conversion rates
  • Utilized Marketo to set up automation flows and managed numerous segmented campaigns, resulting in a 30% increase in email open rates and a 15% increase in click-through rates
  • Implemented Salesforce integration with Marketo and provided data analysis on campaign performance, resulting in a 40% increase in marketing effectiveness and a 25% reduction in cost per acquisition.

Education

Arizona State University Online
Tempe, AZ

Bachelor of Arts from Mass Communication & Media Studies
01.2020 - 12.2022

University Overview

Arizona State University Online
Tempe, AZ

Bachelor of Science from Technological Entrepreneurship & Management
01.2020 - 12.2022

University Overview

Skills

    Interpersonal communication skills

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Interests

Family Man

Foodie

Health and Wellness

IoT (Internet of Things)

Availability
See my work availability
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Quote

Everything negative - pressure, challenges - is all an opportunity for me to rise.
Kobe Bryant

Timeline

Digital Marketing Specialist
American Medical Association
05.2021 - Current
Arizona State University Online
Bachelor of Arts from Mass Communication & Media Studies
01.2020 - 12.2022
Arizona State University Online
Bachelor of Science from Technological Entrepreneurship & Management
01.2020 - 12.2022
Marketing Operations Specialist
The Joint Commission
09.2019 - 04.2020

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Brandon C. SmithSales And Marketing Representative