Brandon Thompson
Minneapolis,MN
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
7
7
years of professional experience
Work History
Marketer
Skyway Theatre
09.2022 - Current
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote engaging and successful marketing, advertising, and website copy.
- Developed campaigns and specific marketing strategies for clients.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Updated social media platforms with latest news and corporate details.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Monitored social media questions and comments and appropriately responded.
- Designed and implemented advertising and public relations activities.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
- Updated customer database and generated lists and counts for direct marketing projects.
- Maintained inventory of marketing literature, archive files and sample files.
- Onboarded new team members and coached personnel in marketing tasks.
- Worked closely with in-house design team to develop visuals for content.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Strategized and developed video content for client's website and social media publications.
- Managed paid social media advertising campaigns to reach and engage target audiences.
- Created content strategies for digital media.
Server Shift Leader
Copper Field
09.2021 - 10.2022
- Cultivated warm relationships with regular customers.
- Oversaw daily operations of service team, delegated tasks, and trained new staff.
- Handled customer complaints professionally, resolving issues through diplomatic acknowledgment and commitment to service.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals, and walk-in business.
- Bussed and reset tables to keep dining room and work areas clean.
- Kept register accurate through correct billing, payment processing, and cash management practices.
- Handled table service and other dining room tasks to address shortfalls due to unexpected absences or unusual service volumes.
- Explained menu items and suggested appropriate options for food allergy concerns.
- Recruited and trained new waitstaff personnel, providing rapid onboarding processes to integrate additional team members quickly.
- Collaborated with kitchen staff to coordinate restaurant goals such as upselling certain items, addressing product availability issues and other communication concerns.
- Provided front-of-house manager with detailed customer metrics to inform stock ordering, reducing food waste and increasing profits.
- Addressed and resolved customer conflicts with managed waitstaff, verifying satisfactory outcomes for involved parties.
- Suggested menu and service policy changes based on feedback from managed waitstaff and observed customer tendencies.
Server
Chilis's Bar And Grill
01.2018 - 09.2021
- Served food and beverages promptly with focused attention to customer needs.
- Worked with POS system to place orders, manage bills, and handle complimentary items.
- Cultivated warm relationships with regular customers.
- Maintained clean and organized dining areas to uphold restaurant hygiene standards.
- Set positive tone for entire dining experience as first point of contact for incoming guests.
- Bussed and reset tables to keep dining room and work areas clean.
- Resolved customer complaints promptly and professionally to maintain positive reputation.
- Followed health and safety protocols crucial for maintaining safe and sanitary environments for customers and staff.
- Explained menu items and suggested appropriate options for food allergy concerns.
- Used slow periods to restock supplies, ice, trays, and delivery bags.
- Utilized communication practices with kitchen staff to deliver customer meals in timely manner.
- Arranged and prepared tables for customers to offer memorable experiences to guests and foster repeat business.
- Seated customers in timely manner by managing reservations and waitlists skillfully.
- Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers.
- Learned and followed local alcohol laws to keep restaurant compliant with regulations while serving spirits.
- Carried out complete opening, closing and shift change duties to keep restaurant working efficiently and teams ready to meet customer needs.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals, and walk-in business.
- Answered customers' questions, recommended items, and recorded order information.
- Collected payment for food and drinks served, balanced cash receipts and maintained accurate cash drawer.
- Maintained thorough menu knowledge to sufficiently answer questions regarding menu item sourcing, ingredients and cooking methods.
- Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
- Maintained order efficiency and accuracy through clear communication with kitchen staff, earning numerous recommendations from satisfied customers.
- Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
- Processed orders and sent to kitchen employees for preparation.
- Helped customers with dietary restrictions, allergies and intolerances obtain safe, delicious food by working closely with kitchen staff on alternatives.
- Printed dining checks with total due, collected payment and offered receipts to complete transactions.
Barista Shift Lead
Starbucks
09.2016 - 01.2018
- Served customers quickly and efficiently and created strategies to prevent delays.
- Restocked and cleaned stations and facilities to maintain cleanly and operable standards.
- Handled and resolved customer issues and complaints with professionalism and tact to drive customer satisfaction and repeat business.
- Memorized ingredients and recipes for wide variety specialty drinks.
- Trained, scheduled, and supervised barista workers to maintain and uphold store policies and optimize staffing patterns.
- Generated friendly atmosphere by encouraging employees to greet and speak to customers.
- Created superlative coffeehouse experience through customer service, beverage preparation, and presentation, in-store marketing and thorough cleanliness and sanitation of space.
- Maintained accurate inventory counts to meet customer demands and sustain operations.
- Monitored customer feedback to improve barista performance and customer service.
- Developed coffee beverage menu, recipes, specialty coffee drinks, and appropriate menu pricing.
- Presented process improvement ideas to leadership team to cultivate professional, friendly and efficient work environment.
- Collaborated with cafe management to design and implement promotional strategies for cafe items.
- Created new training guidelines, and provided staff orientation and training.
- Advised customers on whole bean and bulk tea purchases by detailing origin, flavor, and pairing recommendations.
- Designed and adjusted work schedules to meet business demands.
- Trained new hires in food handling and safety protocols to boost knowledge and performance.
- Addressed customer complaints with professional demeanor and used communication and problem-solving skills to resolve issues.
- Monitored food inventory and supplies to prevent waste.
- Served consistent portions following recipes and control standards.
- Disciplined and motivated staff to achieve challenging objectives in fast-paced culinary environments.
- Stayed current with industry trends and innovations to boost competitiveness and customer appeal.
- Monitored food preparation, production, and plating for quality control.
Education
Bachelor of Arts - English
University of Minnesota - Twin Cities
Minneapolis, MN05.2023
High School Diploma -
East Ridge High School, Woodbury MN
Woodbury, MN05.2017
Skills
- Microsoft Visual Basic
- Apple macOS
- Google AdWords
- Google Docs
- Information Confidentiality
- Project Management
- Manage Budgets
- Train Employees
- Microsoft suite
- Adobe Systems Adobe Photoshop
- Market Planning and Execution
Languages
German
Limited Working
English
Native or Bilingual
Timeline
Marketer
Skyway Theatre
09.2022 - Current
Server Shift Leader
Copper Field
09.2021 - 10.2022
Server
Chilis's Bar And Grill
01.2018 - 09.2021
Barista Shift Lead
Starbucks
09.2016 - 01.2018
Bachelor of Arts - English
University of Minnesota - Twin Cities
High School Diploma -
East Ridge High School, Woodbury MN
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