Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Brandon Weidinger

Palm Coast

Summary

With over 12 years of experience in the field, a strategic and results-oriented SEO/SEM Specialist dedicated to elevating digital marketing performance and driving organic growth. Expertise lies in harnessing the power of SEO, SEM, and paid media campaigns such as Google Ads and Meta Ads to improve website visibility, optimize conversions, and maximize ROI. Proficient in keyword research, content development, and website optimization, ensuring that every aspect of a digital marketing strategy is carefully crafted. From designing and managing comprehensive digital marketing campaigns to executing them flawlessly, has a proven track record of delivering measurable outcomes through insightful data analysis, effective collaboration, and innovative problem-solving.

Overview

22
22
years of professional experience
1
1
Certification

Work History

SEO / SEM Specialist

Frankel Agency
08.2022 - 01.2025
  • Developed SEO and SEM tactics for multiple clients, achieving significant growth in organic reach.
  • Implemented on-page SEO techniques that enhanced search engine performance and lead generation.
  • Managed SEM campaigns across Google Ads and Bing Ads, optimizing paid search efforts for better ROI
  • Developed and implemented Meta Ads initiatives, boosting CTR by 25% across multiple sectors.
  • Streamlined collaboration between content creators, designers, and developers to enhance SEO.
  • Utilized tools such as SEMrush, Ahrefs, and Google Analytics to analyze performance trends and refine strategies.

SEO / SEM Specialist

Alison South Marketing
02.2021 - 05.2022
  • Managed in-depth SEO/SEM initiatives for multiple clients, resulting in significant growth in organic search traffic.
  • Executed Meta Ads strategies increasing qualified leads by 30%.
  • Conducted competitive analysis and implemented website optimizations, boosting keyword rankings and refining content strategies
  • Delivered detailed monthly reports with actionable insights to ensure client satisfaction and long-term retention
  • Optimized local SEO efforts, including Google My Business profiles, to enhance visibility for location-based searches
  • Supervised PPC activities, achieving an 18% reduction in CPC alongside higher conversions.
  • Built and executed content marketing strategies, increasing engagement and lead generation
  • Conducted training sessions for junior team members on SEO tools and methodologies

Marketing Manager

ROE Dental Lab
06.2018 - 12.2020
  • Developed and implemented technology and marketing strategies that drove a 30% year-over-year increase in web traffic.
  • Oversaw website development and optimization, ensuring alignment with SEO best practices and enhancing the overall user experience
  • Executed data-driven SEO initiatives, optimizing content, site structure, and metadata to improve search engine visibility and conversions
  • Collaborated with cross-functional teams to integrate advanced technology solutions with marketing objectives
  • Directed email marketing efforts leading to a 20% rise in lead engagement.
  • Implemented analytics tools to track performance metrics, providing actionable insights for strategic planning
  • Led vendor relationships for advertising platforms, negotiating budgets and resources effectively
  • Designed a content calendar that improved organic and paid content alignment across multiple channels

Marketing Manager

Arrow International
08.2015 - 05.2018
  • Created and implemented integrated marketing strategies, driving a 20% increase in sales and a 40% rise in lead generation
  • Managed and optimized the corporate website, achieving a 25% increase in organic traffic through targeted SEO initiatives
  • Designed social media campaigns that enhanced online presence and engagement by 30%
  • Conducted in-depth market research to identify customer trends, enabling the development of targeted marketing strategies that increased conversion rates
  • Launched remarketing campaigns, leading to a 15% boost in repeat customers
  • Partnered with sales teams to align marketing initiatives with revenue goals, enhancing overall performance
  • Streamlined reporting processes to provide clearer insights on campaign effectiveness
  • Coordinated trade show marketing efforts, increasing booth traffic and lead acquisition by 50%

Director of Web Development

Reputation Impression
03.2010 - 06.2016
  • Managed the development and optimization of 50+ WordPress websites, ensuring timely delivery and adherence to SEO best practices
  • Led a team of three developers, conducting regular code reviews, troubleshooting technical issues, and ensuring seamless user experiences
  • Enhanced website performance by tracking user behavior and optimizing site speed and navigation, resulting in a 25% decrease in bounce rates
  • Delivered performance reports to senior management, identifying areas for improvement and tracking KPIs
  • Designed and implemented scalable website solutions to support business growth
  • Integrated analytics tools to monitor traffic and conversion rates effectively
  • Provided technical training to staff, increasing overall team proficiency
  • Improved mobile optimization across all managed websites, boosting mobile traffic by 40%

Petty Officer, USS Boxer LHD-4

U.S. Navy
03.2003 - 03.2007
  • Completed three combat deployments in Iraq, earning two Navy Achievement Medals and one Admiral's Accommodation for exceptional leadership
  • Directed teams in high-pressure environments, making critical decisions to ensure mission success
  • Trained and mentored junior sailors, fostering a culture of accountability and continuous improvement
  • Implemented operational procedures that enhanced team efficiency and readiness
  • Coordinated communication systems for mission-critical operations
  • Maintained and operated advanced technical equipment, ensuring system reliability
  • Organized logistics for large-scale missions, ensuring timely resource allocation
  • Honored with an honorable discharge at the rank of E-4 Petty Officer

Education

Computer Science - Web Development

Platt College
San Diego, CA
03.2010

Skills

  • Keyword Research
  • On-Page Optimization
  • Off-Page Optimization
  • Technical SEO
  • SEM Campaigns
  • Meta Ads
  • Pinterest Ads
  • Remarketing
  • Google Analytics
  • SEMrush
  • Ahrefs
  • Google Search Console
  • WordPress
  • Shopify
  • HTML
  • CSS
  • Conversion Rate Optimization
  • Email Campaigns
  • Social Media Ads
  • Content Marketing
  • HubSpot
  • Moz
  • Screaming Frog

Certification

  • Google Ads, 11/01/24
  • Universal Analytics, 11/01/24
  • GA4 Analytics, 11/01/24
  • HubSpot Marketing Software, 11/01/24

Timeline

SEO / SEM Specialist

Frankel Agency
08.2022 - 01.2025

SEO / SEM Specialist

Alison South Marketing
02.2021 - 05.2022

Marketing Manager

ROE Dental Lab
06.2018 - 12.2020

Marketing Manager

Arrow International
08.2015 - 05.2018

Director of Web Development

Reputation Impression
03.2010 - 06.2016

Petty Officer, USS Boxer LHD-4

U.S. Navy
03.2003 - 03.2007

Computer Science - Web Development

Platt College

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Brandon Weidinger