Brandon Williams

• Event Staffing & Management - oversee recruitment, training, scheduling, and coordination of all event personnel across tour locations.

• Logistics & Operations - manage all aspects of logistics, warehouse, equipment, and set, including transport, insurance, and on-site setup/breakdown.

• Event Execution - coordinate and execute event activations, ensuring smooth operations, compliance, and effective team management at each stop.

• Content & Media Production - lead planning and execution of photo/video capture during events, including briefing and managing production teams.

• Set Production & Equipment Oversight - source, maintain, and transport all technical equipment and activation assets, ensuring functionality throughout the tour.

• Project & Stakeholder Management - provide end-to-end project leadership, including strategic planning, timeline and stakeholder communications

• Marketing & Engagement - support marketing campaigns and lead onsite engagement efforts to drive participation and meet performance targets.

• Execute 50+ activation events on college campuses throughout America as apart of the Goodnotes Roadshow, supplying product knowledge and Goodnotes application demonstrations to potential users.
• Coordinate logistics from overseas into the U.S for company merchandise, complete audits, data tracking, and data analysis.
• Project manage DRIs to keep deadlines on track, manage campaign budget, process design requests, and attend daily stakeholder meetings with internal employees and external agencies.
• Create and manage campaign roadmap, including KPIs and metrics, event locations and timelines, displays and props, and marketing materials such as paid ads, newsletters, and social media content.

• Oversee 6 students from different universities throughout the U.S. in the Apple Campus Leader Program.
• Worked with Apple’s Product Marketing team to plan community engagement for the Campus Leader Program.
• Hosted 9 workshops on Apple Tech and impacted # of students.
• Planned & coordinated 3 Apple TV+ Screenings with Bowie State University to impact # of students.
• Created an App prototype for the Campus Leader App Showcase.
• Served as a special guest advisor & spotlight speaker for Montgomery can code app showcase & guest speaker panel.
• Helped distribute technology to the University.

• Worked with HighEd Leadership executives on multiple projects.
• Created a detailed freeform document for Apple’s Leadership Executives targeting ways to educate and inform students on Apple tech software and applications.
• Partnered with GNSA to increase mobile solutions, knowledge of digital and creative applications in the Nursing.
• Created interview questions and Interviewed GNSA project coordinator.
• Interviewed 2 Apple Distinguished Educators from AACN & GNSA.

• Helped distribute and integrate Apple technology into the education system at Bowie State University.
• Hosted 4 workshops educating students, faculty, and staff about new Apple technology.
• Taught three K-12 classrooms throughout the U.S. Apple’s Swift Curriculum & impacted more than 50 students.
• Partnered with Apple’s Diversity Recruiting Program for an Apple HBCU Event in Washington D.C. Worked Apple Retail in Annapolis, Maryland.

• Responsible for setting up audio and visual communication meetings for high ranking government and military officials.
• Setup & troubleshoot communications meeting software.
• Oversee the office as a guide and admin.

• Completed Date entry, coordinated campaigns, & hosted awareness events.