Brandon Alonzo

As Director of Operations at The Flower Shop, I lead all facets of day-to-day operational management for a dynamic, 100,000 sq. ft. facility. I am responsible for driving operational excellence, optimizing efficiency, and fostering innovation across the organization, ensuring that all departments—from cultivation to distribution—align with the company’s strategic goals.

• Strategic Leadership & Operational Management: Spearhead the overall operational strategy, overseeing a team of 60 professionals across multiple functions, including cultivation, processing, logistics, and quality control. My leadership ensures seamless integration of all business units, delivering on operational targets and maximizing productivity.
• Process Optimization & Efficiency Gains: Drive continuous process improvements and implement best practices that result in cost savings and efficiency enhancements. Led the design and execution of process optimization initiatives that reduced production times while improving output quality and consistency.
• Cross-Departmental Collaboration & Performance Management: Foster cross-functional collaboration between departments, promoting effective communication and synergies that improve overall operational performance. Work closely with department heads to set performance benchmarks, track progress, and implement corrective actions to meet and exceed key operational KPIs.
• Financial & Resource Management: Oversee the operations budget of roughly 600k/month, ensuring cost-effective resource allocation and maintaining fiscal responsibility while delivering operational excellence. Managed financial forecasting, cost control measures, and capital investments, resulting in a reduction in operational costs without sacrificing product quality.
• Team Development & Organizational Culture: Lead recruitment, training, and professional development programs to build a high-performing, engaged workforce. Champion a culture of accountability, innovation, and continuous learning, resulting in improved team retention rates and operational morale.
• Compliance & Risk Management: Ensure all operational activities comply with local, state, and federal regulations, as well as industry standards. Lead risk management initiatives to mitigate operational risks, safeguard employee safety, and maintain a fully compliant, secure facility.
• Stakeholder Engagement & Reporting: Collaborate with senior leadership and external stakeholders to provide regular performance updates and strategic insights. Utilize data analytics to inform decision-making, propose new initiatives, and support business growth and expansion strategies.
• Key Achievements: Delivered year-over-year operational efficiency improvement by implementing lean manufacturing principles and reducing waste.
• Drove overall production output while maintaining compliance with quality and regulatory standards.
• Championed an employee wellness initiative that reduced turnover and improved team engagement and satisfaction.

As Director of Cultivation at Mayhill Farms, I led all aspects of the cultivation process, overseeing a high-yield, quality-focused operation. I managed a diverse team of growers, and technicians to ensure that all crops met the highest standards of quality, potency, and consistency while optimizing productivity and efficiency. My role required a blend of operational management, strategic planning, and innovation to elevate the farm’s cultivation practices and profitability.

• Leadership & Team Development: Directed and mentored a multidisciplinary team, fostering a culture of collaboration and continuous improvement. Led recruitment, training, and performance management programs that improved team productivity and retention.

• Cultivation Strategy & Process Optimization: Developed and executed a comprehensive cultivation strategy, focusing on optimizing plant health, yield, and potency. Introduced advanced cultivation techniques, including improved fertigation practices, pest management protocols, and crop steering, which enhanced yield and overall production.

• SOP Development & Best Practices: Created and standardized cultivation SOPs to ensure consistent practices across all stages of the growing cycle. These SOPs improved efficiency, minimized errors, and contributed to a reduction in crop loss and waste.

• Operational Efficiency & Cost Management: Led initiatives to optimize resource usage, reducing water, nutrient, and labor costs without sacrificing quality. Introduced sustainable farming practices, resulting in significant operational cost savings.

• Crop Health & Quality Control: Monitored all aspects of plant health, from cloning and germination to stress training, defoliation, and harvest, while having clear concise communication with our production team. Implemented proactive pest management strategies that minimized infestations and maintained a consistent product quality that exceeded industry standards.

• Data-Driven Decision Making: Leveraged data analytics to monitor crop performance, adjust nutrient regimens, and track environmental variables to maximize yield and quality. Utilized crop performance metrics to make informed decisions that improved product consistency.

• Compliance & Regulatory Oversight: Ensured all cultivation activities adhered to local, state, and federal regulations, including compliance with environmental sustainability standards and safety protocols. Led audits and compliance checks to maintain certification and minimize operational risk.

Key Achievements:

• Increased crop yield through the implementation of precision cultivation techniques and the optimization of fertigation and nutrient delivery systems.

• Reduced pest-related crop loss through the development and implementation of a comprehensive integrated pest management (IPM) strategy.

• Introduced data-driven cultivation practices that led to improved potency and overall product quality, resulting in growth in sales and customer satisfaction.

• Played a key role in expanding the farm’s cultivation capacity to meet growing market demand while maintaining high-quality standards.

• Successfully led the transition to sustainable farming practices, reducing water consumption and lowering carbon emissions associated with cultivation.