Brandon Hicks
Fort Worth,TX
Overview
7
7
years of professional experience
Work History
Intern
Salem Media Group
Irving, TX
08.2021 - Current
- Provided on-site support for station promotions and social media, including collateral preparation and distribution at various events; coordinated logistics for 50+ events, ensuring seamless execution and brand consistency
- Evaluated client needs by conducting thorough needs assessments; developed tailored promotional strategies resulting in a 20% increase in client satisfaction and repeat business
- Streamlined administrative support for station promotions, social media, prize fulfillment, data entry, and inventory processing; implemented efficient data entry system, reducing processing time by 25%
- Collaborated with cross-functional teams to optimize social media engagement; implemented targeted content strategy resulting in a 30% increase in social media followers and higher audience engagement.
Yard Shifter Driver and Package Handler
UPS
Fort Worth, TX
03.2017 - Current
- Generate and propose ideas to management to improve work efficiency for employees
- Proposed and implemented innovative ideas to management, resulting in a 20% increase in work efficiency for employees through streamlined processes and automated systems
- Organized and maintained the cleanliness of 28 trailers daily, optimizing loading and unloading operations by efficiently categorizing trailers by size and location
- Processed an average of 12,500 packages per day with utmost accuracy, ensuring proper trailer placement and timely delivery, resulting in enhanced customer satisfaction and on-time performance
- Developed and documented effective logistical processes for locating trailers by collaborating with drivers and supervisors, leading to improved communication and streamlined operations.
Media Buyer
Lilahai
Fort Worth, TX
06.2023 - 01.2024
- Spearheaded the successful launch of a foundation company campaign, generating $35k in revenue within one month through targeted marketing strategies and compelling messaging
- Conducted effective outreach within the foundation repair industry, resulting in a significant increase in potential prospects and new business opportunities
- Tracked and analyzed media campaign performance using advanced analytics tools, leveraging relevant metrics to optimize strategies and maximize ROI
- Developed captivating Facebook ad copy and graphics, driving engagement and conversions to enhance brand visibility and attract a wider audience.
Education
Bachelor of Business Administration in Marketing -
University of North Texas
Skills
- Excel
- Access
- Adobe Photoshop
- Bridge building software
- VEX Programming System
- IBM SPSS
- Gohighlevel
- Knowledgeable in canva
Certification
- Google Digital Garage: Fundamentals of Digital Marketing
- Google Analytics for Beginners
- Excel Certified/Access Certified
- Coursera HTML, CSS, and JavaScript for Web Developers
Community Service
Assistant Worship Leader, New Beginnings International Church, Fort Worth, TX, 2016-Current
Aid with leading worship while providing creative musical support on the piano, Support service development team members to plan weekly music set, Co-lead the facilitation of weekly musician rehearsals to ensure organizational mission and vision alignment, Assist with seasonal event operation, including the Annual Fall October Festival
Projects
Marketing Project for Retail Business, Denton, TX, Marketing Project Team Leader Feb. 2021 – April 2021
Developed a marketing plan and presented project for a mid-sized coffee retail company to improve brand expansion, Implemented recommendations for landing pages, brand effectiveness, competitive advantage, and new marketing strategies
Global Marketing Project Assistant, Denton, TX, Marketing Project Assistant
Aug. 2020 – Nov 2020
Implemented broader marketing team with a beer distribution service in the Czech Republic by implementing the regional customs and logistical practices, Explored global operational differences, similarities, and opportunities to reach shared objectives
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