Brandon Huff
Mooresville,USA
Summary
Marketing and Operations Director with a proven track record of over 10 years in leading digital and marketing strategies. Adept at utilizing storytelling, SEO, and managing cross-functional teams to execute data-driven campaigns that elevate brand presence and drive engagement. Experienced in aligning with global brand perspectives, overseeing content creation, and leveraging analytics to optimize strategies for maximum reach and impact. Renowned for the ability to effectively engage stakeholders and inspire teams to achieve ambitious goals. Extensive expertise in driving strategic initiatives and optimizing campaign performance. Known for fostering strong team collaboration and consistently delivering impactful results. Strong background in data analysis, project management, and cross-functional coordination. Adaptable approach to meet the evolving demands of the market. Reliability, strategic thinking, and effective communication skills recognized throughout career.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Director of Marketing Operations
Jon-Don, LLC
12.2023 - Current
- Dynamic and results-driven with extensive experience optimizing marketing processes, aligning cross-functional teams, and driving strategic initiatives to support company growth
- Proven expertise in marketing automation, data analysis, and project management to streamline workflows and maximize campaign effectiveness
- Adept at managing budgets, refining lead generation and scoring processes, and implementing performance metrics to assess and elevate marketing performance
- Skilled at fostering collaboration across sales, product, and creative departments to ensure cohesive brand messaging and efficient resource allocation
- Demonstrates strong leadership in managing teams, overseeing end-to-end marketing project execution, and championing continuous improvement to enhance overall marketing impact and ROI
- Led a team of marketing professionals, fostering creativity and collaboration.
- Created compelling visual assets for various platforms, increasing brand recognition.
- Managed budgets for multiple campaigns, ensuring maximum ROI for each project.
- Implemented CRM systems to enhance customer tracking capabilities.
Director of Digital Development
VanNoppen Marketing, LLC
08.2022 - Current
- Innovative and strategic with extensive expertise in leading digital transformation initiatives, overseeing web and app development, and enhancing user experiences across digital platforms
- Demonstrated success in managing high-performance development teams, defining technical roadmaps, and delivering scalable digital solutions that align with business objectives
- Skilled in project management, agile methodologies, and cross-functional collaboration to ensure seamless integration of design, content, and technical requirements
- Recognized for driving continuous improvement, leveraging analytics for data-driven decision-making, and optimizing digital architectures for enhanced performance, usability, and security
Marketing Manager
Jon-Don, LLC
03.2021 - 12.2023
- Results-oriented with a strong background in planning, executing, and optimizing multi-channel marketing campaigns that drive brand awareness, customer engagement, and revenue growth
- Skilled in developing and implementing strategic marketing plans aligned with business goals, overseeing content creation, digital marketing, social media, and email campaigns
- Known for leveraging data insights to make informed decisions and enhance campaign performance
- Experienced in collaborating with cross-functional teams, managing vendor relationships, and maintaining budgets to ensure efficient resource utilization
- Proven leader with excellent project management skills and the ability to adapt quickly in dynamic, fast-paced environments
Member of The Board of Advisors
University of South Florida Muma College of Business
01.2021 - 12.2023
- Experienced and strategic advisor serving on the Board of Advisors at South Florida University, providing guidance on institutional growth, academic programming, and community engagement
- Brings a diverse background in Marketing Technology, with a commitment to advancing the university’s mission, supporting student success, and fostering connections with industry leaders
- Actively contributes to long-term strategic planning, fundraising initiatives, and program development to enhance the university’s offerings and reputation
- Known for providing actionable insights, promoting innovation, and serving as a trusted advisor to university leadership to shape policies, align resources, and expand opportunities for students and faculty
Marketing & Data Analyst and Product Strategist
VanNoppen Marketing, LLC
08.2019 - 07.2022
- Analytical and strategic with a proven track record of leveraging data insights to drive product development, optimize marketing strategies, and maximize customer engagement
- Skilled in conducting comprehensive market research, competitor analysis, and customer segmentation to inform product roadmaps and position offerings effectively
- Proficient in using data analytics tools and methodologies to track campaign performance, uncover growth opportunities, and guide decision-making across cross-functional teams
- Experienced in managing product lifecycle stages, collaborating closely with product and marketing teams, and building data-driven strategies that align with business goals and enhance customer experiences
Insurance Agent & Marketing Specialist
Burton & Co
02.2016 - 06.2019
- Dedicated and customer-focused with a blend of expertise in risk management, client relationship management, and targeted marketing strategies
- Proven ability to assess client needs, recommend suitable insurance solutions, and provide exceptional customer service to build lasting client relationships
- Skilled in developing marketing campaigns to drive lead generation, increase brand visibility, and educate clients on available products and services
- Adept at utilizing data to tailor marketing initiatives, analyzing trends to improve client acquisition, and collaborating across teams to achieve sales and marketing objectives
- Known for a consultative approach, strong communication skills, and a commitment to delivering personalized solutions
Education
Master’s of Business Administration -
Radford University
12.2021
Bachelor’s of Science - Communication & Media Studies, Information Technology
Radford University
05.2013
Skills
- Cross-functional Collaboration
- Brand Storytelling
- Strategic Leadership
- Creative Direction
- Stakeholder Engagement
- Data-Driven Decision Making
- Market Analysis
- Key Performance Indicators
- Data-driven Marketing
- Product marketing
- Promotional planning
- E-commerce strategy
Certification
- Truist Emerging Leaders Certificate
- SAS Programming 1: Essentials
- HubSpot Marketing Software
Community Engagement & Global Experience
University of South Florida Muma College of Business, Member of The Board of Advisors, 01/01/21, 12/01/23, Tampa Bay, FL, Experienced and strategic advisor serving on the Board of Advisors at South Florida University, providing guidance on institutional growth, academic programming, and community engagement. Brings a diverse background in Marketing Technology, with a commitment to advancing the university’s mission, supporting student success, and fostering connections with industry leaders. Actively contributes to long-term strategic planning, fundraising initiatives, and program development to enhance the university’s offerings and reputation. Known for providing actionable insights, promoting innovation, and serving as a trusted advisor to university leadership to shape policies, align resources, and expand opportunities for students and faculty.
Timeline
Director of Marketing Operations
Jon-Don, LLC
12.2023 - Current
Director of Digital Development
VanNoppen Marketing, LLC
08.2022 - Current
Marketing Manager
Jon-Don, LLC
03.2021 - 12.2023
Member of The Board of Advisors
University of South Florida Muma College of Business
01.2021 - 12.2023
Marketing & Data Analyst and Product Strategist
VanNoppen Marketing, LLC
08.2019 - 07.2022
Insurance Agent & Marketing Specialist
Burton & Co
02.2016 - 06.2019
Bachelor’s of Science - Communication & Media Studies, Information Technology
Radford University
- Truist Emerging Leaders Certificate
- SAS Programming 1: Essentials
- HubSpot Marketing Software
Master’s of Business Administration -
Radford University
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