Brandon J. Wheelock
Ames,IA
Summary
A results-driven business owner demonstrating exceptional relationship-building, marketing, and team leader skills. Highly experienced with hospitality market and proven talent in cross-cultural communication, customer service, recruitment and team-building.
Overview
12
12
years of professional experience
Work History
Owner
Luddy's Tavern
10.2022 - Current
- Enterprise: Build, manage, and operate a growing restaurant business from conceptualization to opening worth $430,000 in projected yearly sales.
- Organization: Developed and maintained corporate records, budgets, and coordinated with a diverse team of professionals to develop an operational business plan.
- Creativity: Designed and executed over 30 menu items, developed specials, and mitigated food waste by designing a multitude of sales programs generating nearly $1,500 per day; developed ad campaigns, marketing materials, and designed company artwork.
- Analysis & Team Management: Extensively planned and improved upon the planning process for operational costs, payroll costs, and waste mitigation with a diverse team.
Assistant Sales Manager
Greenberg's Jewelers
06.2021 - Current
- Sales: Exceeded expectations as brand ambassador by selling over $225k in company exclusive brands and establishing repeated business with personal clients.
- Generate Business: Applied prospecting expertise to generate and pursue leads, setting up appointments and site visits to maintain budding relationships.
- Consistency: Met all sales quotas consistently, while selling combined total of $515k worth of fine jewelry in Midwest market.
- Networking: Developed organic and consistent relationships with clients that routinely bring in other customers by recommendation.
- Accrued forty-nine 5-Star reviews on company social media and mall official pages.
Director of Photography
Farmboy, Inc.
02.2021 - 03.2022
- National Branding: Developed visual marketing campaigns for national brands such as Firestone Agricultural Tire and Hy-Vee Grocers, along with numerous Iowan businesses.
- Team Leadership: Managed and directed 3 external and freelance photographers to deliver on-location photo projects; oversaw hiring, training and direction of creative personnel to achieve optimal results.
Student/ Editor-in-Chief at Drake University
Drake University
08.2018 - 06.2021
- Developed Brand: Workshopped and approved up to 25 story pitches per week while maintaining brand image and campaign directives.
- Optimized Workflow: Guided and motivated staff to achieve demanding targets under tight 96-hour deadline over 7 production cycles.
- Administrative Organization: Sustained and enhanced publication performance by designing project tools and fostered reliability, transparency and fairness.
- Project Management: Streamlined and collaborated with 5 review board editors and their teams to develop publication website, audio/visual communication design, and social media presence.
- Strong Team Communication: Liaised with Managing Editor to supervise daily operations and set production and performance goals for diverse team of 25 reporters.
Weapons & Tactics Instructor
United States Marine Corps
08.2014 - 03.2018
- Technical Proficiency: Developed research and instruction expertise to produce average of 12 classes and presentation products a week.
- Dependable Subject Matter Expert: Used experience in 2 real-world humanitarian crises and 3 training exercises to accomplish organizational missions with 3D Marine Air Wing G-2 (Forward), 31st Marine Expeditionary Unit Command Element, VMFAT-101 F/A-18D Training Squadron, Marine Air Group-50, & VMFA-225 F/A-18D Squadron.
- Team Leadership: Taught and continued education in highly technical and complicated knowledge sets with 31st Marine Expeditionary Unit aboard USS Bonhomme Richarde from 2015-2018.
Intelligence Analyst
United States Marine Corps
06.2012 - 03.2018
- Research: Developed and utilized technical knowledge, skills, and experience with media, communications, issue advocacy, crisis management, and technology developments to build and disseminate over 200 intelligence products in a timely manner.
- Intimate familiarity with Microsoft Office: used PowerPoint, Excel, and Word to create daily intelligence products and briefings to senior staff and General Officers.
- Rapid Response in High-Pressure Situations: created and disseminated time-critical intelligence products on as-needed basis during real-world operations.
Education
DCA Certified Gemologist/ Diamontologist - Gemology & Diamontology
Diamond Council of America
Nashville, TN02.2022
Bachelor of Arts - Mass Communication
Drake University
Des Moines, IA05.2021
Skills
- Proficient in French, German, and Spanish
- Cross-Cultural Communication
- Social Media Strategies
- Public Relations
- Interpersonal Communication
- Field Experience
- Crisis Communication
- Research & Rhetorical Analysis
Timeline
Owner
Luddy's Tavern
10.2022 - Current
Assistant Sales Manager
Greenberg's Jewelers
06.2021 - Current
Director of Photography
Farmboy, Inc.
02.2021 - 03.2022
Student/ Editor-in-Chief at Drake University
Drake University
08.2018 - 06.2021
Weapons & Tactics Instructor
United States Marine Corps
08.2014 - 03.2018
Intelligence Analyst
United States Marine Corps
06.2012 - 03.2018
DCA Certified Gemologist/ Diamontologist - Gemology & Diamontology
Diamond Council of America
Bachelor of Arts - Mass Communication
Drake University
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