Brandon Lacanaria
Leander,TX
Overview
11
11
years of professional experience
4
4
Certifications
Work History
Pre/Post Sales Engineer
Huddly
12.2021 - 03.2024
- Spearheaded successful sales revenue growth by exceeding targets through personalized client presentations and engaging product demos. This resulted in 30% increase in monthly revenue and 15% boost in customer retention.
- Provided training, technical support, and consultation during the launch of a new Partner Program which resulted in signing 650+ net new partners.
- Contributed to 6+ product launches by providing crucial inputs during development stages and led post-launch support as needed.
- Transformed and streamlined processes within customer support. Implemented JIRA Service Management in place of Odoo overall improving reseller and customers user experience.
- Delivered exceptional customer service to Fortune 500 companies. Assisted support team in resolving 200+ support tickets, 30+ escalations, and generated 20+ engineering tickets.
- Managed booth setup and configured all tech at AV events such (InfoComm, and Enterprise Connect) to promote products and network with industry contacts.
Business Development Representative
Cloudflare
03.2020 - 12.2021
- Developed strategic partnerships with key industry players in Healthcare, Education, E-Commerce and Fintech, expanding Cloudflares reach to new market segments. This resulted in securing 30 new clients within 3 months.
- Conducted thorough competitive analysis to position Cloudflare solutions as the most effective choice. Developed compelling value propositions tailored to specific industry challenges, resulting in 20% win rate against competitors.
- Drove significant growth in Canadian customer acquisition through targeted outreach and self-serve sales strategies, exceeding targets by 25%.
Global Support Engineer
Lifesize
01.2018 - 03.2020
- Delivered exceptional customer support by diagnosing and resolving technical problems encountered while using Lifesize video conferencing products (hardware, software, and cloud-based services). This involved remotely accessing customer systems, analyzing logs, and providing step-by-step troubleshooting guidance.
- Collaborated with engineering teams to investigate and resolve software and hardware defects.
- Analyzed TCP/IP protocols utilized in VOIP communications such as SIP, and H.323
Sales Development Representative
Lifesize
08.2017 - 01.2019
- Qualified inbound lead (chat, phone, and marketing emails) and converted leads to opportunities which contributed to 300k per quarter in closed net new opportunities.
- Used consultative sales approach to understand customer needs and recommend relevant offerings which grew business sales by 80% in 6 months through effective cross-selling.
- Implemented new business model by generating Maintenance Renewal reports which contributed to $1M within 3 months.
Technical Support Engineer
Lifesize
12.2015 - 08.2017
- Diagnosed and resolved complex technical problems related to Lifesize video conferencing hardware, software, and integrations.
- Resolved 95% of customer technical issues within first contact, exceeding company targets by 30%.
- Delivered exceptional customer service, maintained high customer satisfaction rating of 110%. Achieved highest NPS Score multiple quarters in a row.
Education
Software Engineering
Austin Community College
Certification
- Prepare for the CompTIA Network+ (N10-008) Exam
- Biamp Tesira 101: Core Concepts
- Biamp Tesira Forte
- Career Essentials in Generative AI by Microsoft and LinkedIn
Timeline
Pre/Post Sales Engineer
Huddly
12.2021 - 03.2024
Business Development Representative
Cloudflare
03.2020 - 12.2021
Global Support Engineer
Lifesize
01.2018 - 03.2020
Sales Development Representative
Lifesize
08.2017 - 01.2019
Technical Support Engineer
Lifesize
12.2015 - 08.2017
Software Engineering
Austin Community College
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