Brandon Spector

Leading teams responsible for strategic alignment and executional excellence across Email, SMS, Push/Web Notifications, Journey Orchestration & Personalization, Direct Mail & Prequalified offers (online and offline), Ad Operations, and Program Management

• Skilled team leader, with player-coach mentality who leads by example while providing clear guidance, direction, support and sets clear goals & expectations; comfortable and adept in presenting to and ideating with Senior Executive Leadership; communicating and inspiring vision; and supporting team members in growth and development through regular feedback and coaching, recognizing & rewarding team member achievements and supporting day-to-day deliverables, strategies, planning & execution
• Leading integration of marketing, sales & retention strategy, planning, targeting and offers for DISH TV and Hughesnet internet after merger of DISH Network and Echostar, resulting in 233% Growth
• Implementing portfolio incrementality testing across all marketing channels to maximize return on budget and drive allocations and optimizations; leading segmentation strategy for DISH TV & Sling TV

Leading end-to-end digital customer segmentation, orchestration and personalization to drive customer growth and engagement through paid and owned digital media channels

• Implemented and enabled Adobe RTCDP for segmentation strategy, website & media personalization and journey orchestration across paid & owned media; Implemented AEM across brand websites
• Ideated and led creation of AI/ML Measurement & Attribution platform (patent pending) for Multi-touch Attribution; Media Mix Modelling & Budget Allocation Scenario Planning; Ghost Ad Incrementality Testing; AI analysis of Real Time Dynamic Creative Optimization opportunities; Computer Vision Ad Analysis; Smartbidding: RTB ML Pattern Mining & Bid Adjustments; and Command Center for on-demand reporting, dashboarding, data visualization & analysis resulting in $100M in budget and revenue efficiencies annually per brand

Responsible for leading a team of 19+ overseeing ~40% of direct customer acquisition; cross-tactic strategy, planning, optimization & reporting; paid social, website optimization & customer experience

• Digitized established Prequalified Direct Mail program to drive incremental acquisitions at lower cost by partnering and coordinating across multiple internal and external teams, including Equifax
• Ideated cross-tactic, TV and Digital test and delegated execution among teams to provide ideal mix for maximum value and maximum efficiency with profitability in each cell at 1.3-1.8 ROI
• Identified and onboarded new PM tool while also streamlining team meetings and communication to reduce unnecessary meeting time for Center of Excellence and drive better collaboration
• Oversight of internal and brand client communication, budgets and business cases, strategy, planning, project management, ad operations, affiliate marketing, testing & optimization

Responsible for leading a team overseeing all Dish.com website strategy; testing and conversion rate optimization; content creation and search engine optimization; chat experience and sales; cart redesign, testing and optimizations; enterprise releases, business changes and maintenance

• Influenced or responsible for up to 47% of direct company activations, entirely responsible for 53% of digital activations through testing and optimizing website and sales funnel from inbound tactics
• Launched new cart design, flow & optimizations, taking cart sales from 7% to 25%+ of Digital sales
• Ran 45+ tests, 120+ experiences annually with avg 28% CVR increase and 10% Return Rate increase
• Increased scope of responsibility by taking on site strategy and execution for SEO, Wireless and Direct-to-consumer Smart Home Services business units
• Instrumental in acquisition and integration of Boost Mobile TSA and marketing operations planning

Lead innovation, strategy, development and execution of integrated multi-channel digital marketing programs across customer-facing websites, paid search, display media, email and social media.

• Drive 42% of sales (~30K monthly sales, ~10M visitors, 250+ pages) by testing website and buyflow
• Gained alignment from executive leadership team and executed several website redesigns:
• Launched with 39% lift in conversion rate and 25% lift in sales by integrating shopping and eCommerce throughout entire site and creating mobile optimized shopping cart
• Increased cart entry rate and cart completion rate 5% each by moving technology education and configuration out of the sales flow to the homepage; Improved site conversion rate 9%
• Increased conversion rate 27% through creation and testing of competitive savings calculator

Accountable for campaign strategy and execution, manage campaigns from inception through reporting while consistently learning from past campaign results to improve future campaign success.

• Manage team of 5 Leads responsible for dish.com, mydish.com, online shopping cart and sales chat
• Responsible for website copy disclaimers, SEO, creative direction, list and targeting segmentation and campaign goals, KPIs and analysis and communication of strategy and results to executives
• Testing and targeting enhancements for largest annual campaign increased conversion rate 24%; continual champion/challenger testing driving ~10-25% increase in conversion rates
• Developed Competitive Offer playbook as foundation for proactive and reactive offer strategy with initial promotion launched within a week of competitor's offer (+23.9% website sales)

Led digital and direct response campaigns for Denver Nuggets, Colorado Avalanche, Ball Arena, Dick's Sporting Goods Park, and additional properties; Exceeded 10% annual revenue growth, surpassing $1-3 million ROI each, across ~6 brands; implemented CRM system, integrated with ticketing system