Summary
Overview
Work History
Education
Skills
Certification
Testimonials
Timeline
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BRANDT SOHN

Sioux City,IA

Summary

Creative and results-driven copywriter with 5 years of experience crafting high-converting marketing content across digital platforms, including Google, Instagram, Twitter, Facebook, TikTok, and YouTube. Skilled in shaping brand voices, optimizing campaigns, and delivering measurable results. Adept at storytelling to engage audiences and boost brand visibility.

Overview

6
6
years of professional experience
1
1
Certification

Work History

SENIOR COPYWRITER

Indy
04.2022 - 11.2024
  • Owned all marketing copy, including emails, landing pages, banners, pop-ups, social ads, events, video scripts, marketing creative, and more
  • Spearheaded ad campaigns across Google, Facebook, and YouTube, increasing engagement and conversions
  • Drove a 50% increase in email open rates, a 20% boost in click-through rates, and reduced customer acquisition costs (CAC) from $300 to $50
  • Shaped and preserved Indy's unique brand voice to ensure consistency across marketing channels
  • Managed a team of 5+ writers, overseeing editing and proofreading for the company blog, which attracted approximately 100,000 monthly visitors
  • Produced product walkthrough videos that boosted customer engagement and played a pivotal role securing over $1M from angel investors
  • Partnered with design and development teams to execute marketing campaigns on schedule, ensuring seamless brand messaging and timely product launches

COPYWRITER

Brandt Copy
07.2021 - 09.2022
  • Delivered captivating marketing copy and content for websites, social media, emails, blogs, and videos
  • Drafted and edited story treatments for Hollywood clients

COPYWRITER

Tribute Media
07.2021 - 04.2022
  • Researched, wrote, and optimized SEO-driven blog articles for clients across a wide variety of industries, including healthcare, tech, wellness, fitness, automotive, retail, and more

CONTENT WRITER

Twinfinite
05.2019 - 06.2021
  • Researched, wrote, and edited gaming topics to engage weekly readership
  • Optimized blog articles for SEO guidelines and Google Analytics to reach the widest audience possible

Education

Bachelor of Arts - Communications & Film

The University of Iowa

Skills

Key Skills

  • Social media management
  • Proofreading
  • Editing
  • Teamwork
  • Organization
  • Creativity
  • Problem-solving
  • Adaptability
  • Strong communication

Technical Skills

  • Google Analytics
  • Jira
  • Figma
  • Canva
  • Ahrefs
  • SurferSEO
  • Strapi
  • Google Workspace
  • Microsoft Office Suite
  • Final Cut Pro

Certification

  • COPYWRITING & MARKETING, Comprehensive Writer's Academy, Foundations in copywriting from a mentor who has written for Fortune 500 companies, solopreneurs, and every size business in between.
  • COPYWRITING & MARKETING, American Writers & Artists, Inc., Supplemental courses in writing social media ads, email funnels, and web copy.

Testimonials

  • "Brandt brought a spark and energy that was unparalleled!" - Jonathan Ramos, Head of Product Marketing, Indy
  • "It has been such a pleasure working with Brandt over the years! I'm confident Brandt will be a great addition to any team fortunate enough to get him." - Veronika Khilmonchyk, Project Manager, Indy
  • “Brandt was one of our best hires. His creativity, positive attitude, and willingness to go the extra mile made him a team favorite." - Sebastian Gyr, CEO, Indy

Timeline

SENIOR COPYWRITER

Indy
04.2022 - 11.2024

COPYWRITER

Brandt Copy
07.2021 - 09.2022

COPYWRITER

Tribute Media
07.2021 - 04.2022

CONTENT WRITER

Twinfinite
05.2019 - 06.2021

Bachelor of Arts - Communications & Film

The University of Iowa

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