Brandy Contreras
Portland
Summary
Creative Visual Merchandising Manager known for high productivity and efficient task completion. Specialize in trend analysis, fashion forcasting, brand image, and inventory management. Excel in communication, teamwork, and adaptability, ensuring successful project execution and team collaboration.
Overview
7
7
years of professional experience
Work History
Visual Merchandising Manager
MANGO
Tigard
03.2026 - Current
- Lead visual merchandising strategies to strengthen brand identity and create a consistent, elevated customer experience aligned with global brand standards.
- Execute seasonal campaigns, product launches, and marketing initiatives through impactful store displays, styling, and visual storytelling.
- Translate brand direction and marketing concepts into engaging floor layouts, window displays, mannequin presentations, and product narratives.
- Analyze customer behavior, sales performance, and product flow to optimize merchandising decisions and support business goals.
- Maintain a strong brand image through attention to detail, trend awareness, and consistent execution of visual guidelines.
- Partner with store leadership and cross-functional teams to drive campaign execution, product focus, and overall store presentation.
- Train and coach team members on visual standards, styling techniques, and maintaining brand presentation throughout the customer journey.
- Manage visual updates and merchandising priorities to ensure the store reflects current fashion trends and seasonal marketing strategies.
- Use creative problem-solving to maximize product visibility, customer engagement, and commercial impact.
- Support brand storytelling by creating inspiring fashion presentations that connect customers with the collection
Flagship Visual Merchandiser
H&M
Seattle
09.2021 - 03.2026
- Created and maintained compelling merchandise presentations to engage customers and help stimulate sales activity.
- Maximized sales and visual impact through optimal arrangement of tables, fixtures, and mannequins.
- Updated mannequins and fixtures to keep visuals fresh and current.
- Organized product placement on shelves and racks to enhance visibility and appeal.
- Trained new staff members on proper procedures for assembling displays.
- Conducted regular audits of store layouts, fixtures, lighting, graphics, mannequins, and other visuals.
- Collaborated with departmental leaders to establish organizational goals, strategic plans, and objectives.
- Received incoming shipments, unpacked merchandise, checked accuracy against invoices, and stocked accordingly.
Visual Merchandiser/GM Sales
Target
Beaverton
12.2019 - 09.2021
- Guided customers on store operations, products, and promotions to enhance shopping experience.
- Promoted loyalty programs to customers, contributing to increased sales engagement.
- Supported management in training new employees on company policies and procedures to ensure consistency in service delivery.
- Operated register equipment and processed payments, returns, and exchanges.
Education
Connections Academy
Portland, ORSkills
- Visual merchandising
- Retail sales strategy
- Trend analysis
- Product merchandising
- Store presentation
- Display design
- Display building
- Planogram resets
- Seasonal displays
- Window displays
- Mannequin styling
- Product display
- Merchandise flow
- Trend tracking
- Sales performance analysis
- Campaign execution
- Customer experience enhancement
- Business analysis
- Marketing collaboration
- Retail operations
- Fashion trend analysis
- Attention to detail
- Creative problem solving
- Leadership development
- Dependable
- Positive attitude
- Team player
- Customer service
- Stock management
- Dependable
- Positive attitude
- Team player
Languages
Spanish, Bilingual
Personal Information
Title: Visual Merchandiser
Timeline
Visual Merchandising Manager
MANGO
03.2026 - Current
Flagship Visual Merchandiser
H&M
09.2021 - 03.2026
Visual Merchandiser/GM Sales
Target
12.2019 - 09.2021
Connections Academy